Chapter 165: Price War
For a while, everyone pinched their noses and didn't speak, and Yue Xibei didn't dare to speak out.
Thinking of what happened that day, he was still a little afraid, in order not to spread the shame, he and Zhuang Ying chose to hide it at the same time.
Yue Jinhai looked at the senior executives of the company, and then calmed down a little, and he said with a serious face: "Let's talk about it, what are your plans in the face of the impact of Tiandasheng Company's strong entry into the milk powder market." ”
He was really angry today, and it wasn't until today that Zhao Dasheng's people sent him the invitation that he knew that Zhao Dasheng had played so big this time.
He knows Dammam's strength, and the Cobra organization is also very famous in Southeast Asia.
It has the advantage of the New Zealand savannah, where the quality of the cows is particularly high.
Yue Jinhai also thought about cooperating with Dammam, but his request was only for Dammam to supply, and the domestic market did not allow Dammam to intervene.
This proposal was directly rejected by Dammam, but Yue Jinhai still did not give up, and has been contacting New Zealand merchants recently, wanting to build his own dairy farm there.
But I didn't expect Zhao Dasheng and Daman to cooperate so soon.
Seeing that no one spoke up, Secretary Zhang said: "It's too late to organize them now, the TV stations have been exposed, and the local leaders are also very important. ”
Yue Jinhai nodded quietly, did not say anything, and continued to listen.
Everyone saw that Yue Jinhai's attitude was relatively relaxed, and only then did they dare to speak.
A middle-aged man with glasses: "Chairman, I think we can make a fuss about the price, we are an old brand for many years, as long as there is a wave of promotional activities, it will definitely be able to crush the new products of Tiandasheng Company." ”
Yue Jinhai nodded, "Then how much discount do you think is better?" ”
Another woman said: "Since we want to crush them, let's do something ruthless and directly reduce the price by 20%." ”
As soon as these words came out, everyone looked at him.
Secretary Zhang frowned and thought for a while, "Manager Wang, you are the manager of the marketing department, and you know the market best, but 20% has almost touched our profit point, is it really good to compete at a loss?" ”
Manager Wang said: "Since it is like defeating the opponent, you will definitely receive losses, and if you are not ruthless, how can you achieve great things?" ”
Everyone fell into calm again, this is a dangerous move, if you get it right, you can successfully defeat the opponent, and if you don't get it, it's yourself.
Seeing that everyone was no longer talking, Yue Jinhai suddenly moved his gaze to the end and asked; "Northwest, what do you think, tell me about it!"
Yue Xibei was thinking about his thoughts, and suddenly heard his father call him, and suddenly panicked, and squeaked: "I...... That ......"
Yue Jinhai snorted heavily, "What are you, have you paid attention?" ”
Yue Xibei was so frightened that cold sweat came out, and he hurriedly threw a distress look at Secretary Zhang.
Secretary Zhang shook her head slightly, she took out a document from the folder under her arm and handed it over, "This document is dictated by the Northwest, I helped sort it out, chairman, take a look!" ”
Yue Jinhai was a little unconvinced, and looked at Yue Northwest in the northwest.
Where did Yue Xibei dictate any documents, but this meeting could only bite the bullet and say: "Yes, but it is mainly the credit of Secretary Zhang, I only made a small opinion." ”
Yue Jinhai didn't say anything, he didn't know that this was Secretary Zhang giving their father and son a step, after all, Yue Xibei was the only heir of the group in the future, and the people present were all high-level officials from various departments, so he always had to save some face for his son.
The documents list detailed information about Tiandasheng Company, and there is also sufficient analysis of the advantages and disadvantages of their respective products.
After reading it, Yue Jinhai was very satisfied.
"Secretary Zhang, I'm glad I hurt you." He handed the document back, "Make a few more copies, give one to each person in charge of each department, and at this time tomorrow, everyone will give me a detailed plan, okay, the meeting will be dismissed!" ”
The crowd agreed.
Although Yue Jinhai said it easily, if he really wanted to defeat Tiandasheng Company, it was not so simple at all.
They have their own breeding base and production base, and Zhao Dasheng and Daman are not short of money, it is foreseeable that in a very short period of time, Tianda raw milk powder will be able to gain a foothold in the market.
At the same time, Zhao Dasheng's people are in full swing to start production.
Dammam's fresh milk and beef cattle are transported directly by air and arrive at their destination in less than a few hours, which is enough to guarantee the freshness of the quality.
Although it has not yet been put on the shelves, it has quickly captured the hearts of many people through media reports.
Domestic milk powder has always been not very reassuring, and now there is such a high-quality milk source, which is enough to touch the hearts of all mothers.
Lin Chutian has been staying in the production base these days, for fear that something trouble will suddenly appear.
But fortunately, under the control of his divine sense, everything is normal.
A few days later, the Yue Group finally took the lead.
Their Shuangniu brand milk powder has a three-month promotion.
Originally, it was sold for 428 yuan a can of milk powder, but now it is 20% off and only sells for 348 yuan a can.
Yue Jinhai is completely out of the way, ready to use their channel advantages to comprehensively suppress Tiandasheng Company.
At the same time, other small and medium-sized enterprises in the milk powder market have also started to cooperate.
They were also forced to be helpless, as the leader of the domestic milk powder market, the price of double milk powder was reduced, and they had to reduce the price.
At this time, the domestic milk powder market was completely chaotic.
In the office building of Tiandasheng in the production base, Lin Chutian, Zhao Dasheng, Daman and Lina were all present.
After listening to Secretary Wang's report, Zhao Dasheng and the others laughed.
Daman said: "Mr. Zhao, you really deserve to be an old Jianghu, and you have long guessed that they will use a price war to consume us." ”
Lina said with disdain on her face: "It's just the Yue Group, I've long seen them unpleasant." ”
Zhao Dasheng said happily: "Everyone, there are two ways in front of us now, one is to fight with them and see who falls first." ”
"The second is that we continue to follow the previous plan, increase the price by another 50% on the existing price, and we will sell a can of 500 grams of milk powder to 658 yuan, and at the same time increase media publicity, taking advantage of the characteristics of domestic people to buy up and not buy down, let's give it a go."
Damman smoked his cigar quietly and asked, "Mr. Lin, what do you think?" ”
Lin Chutian shrugged and said: "The two of them are the elites of the business world, I don't move anything, but I know one thing, if you do do the opposite, sometimes there will be unexpected surprises." ”
Zhao Dasheng agreed: "Well said, since they want to play with us, then let's play with them." ”
Daman and Lina glanced at each other, and they also paid attention to each other.
"Yes, Mr. Zhao, we fully support your approach, you can do it freely, no matter what the result is, we don't have any opinions."
A few days later, all kinds of reports swept through the society.
There are official ones, and there are grapevines.
News Network: Tianda raw milk powder, I heard that it uses the best quality milk source in New Zealand, which completely retains 100% nutrition, and is the most suitable milk powder for us.
Penguin: Shocked! Sky-high milk powder has swept the country, and mothers are scrambling to buy it.
A forum water army A: It is rumored that there was an accident with Shuangniu brand milk powder, and before it was exposed, they reduced the price to deal with the inventory, everyone pay attention.
Shui Junyi: My kindergarten classmate of the grandson of the second uncle of my third aunt's family next door heard that he grew up eating Shuangniu brand milk powder, and now he can't even speak.
Shui Jun C: Oh my God, no wonder the price of domestic milk powder has dropped wildly, let's buy Tianda raw milk powder from New Zealand, it's expensive, but for the sake of the child, it's worth spending some money.
In the midst of all kinds of overwhelming true and false news, Tianda raw milk powder finally entered the market and sold out on the first day.
To this end, Dammam had to add three transport planes, and after finalizing the route, they were quickly transported.
Lin Chutian didn't care about the production, but he only made one requirement, that is, the milk powder is authentic and safe!
This point has also been agreed by Zhao Dasheng, after all, it is related to the happiness of tens of millions of families in China and the future of the motherland. (.net )