(Thanks to the reward of Ruthless Feather and Poetry, Book and Sword, Lotus is updated on time.) It is said that the poetry and the sword are newcomers, alas, welcome welcome. Xiaobei, Mama, Zhixian QRI, you still haven't come out to pick up customers? ）

After the meeting, Cui Zhengyuan left Zheng Xinghuai alone.

As his chief agent, the two must communicate more in order to thoroughly run in, so that each other can become familiar with each other's personality traits and behavior as soon as possible. In this way, in the future cooperation, there will be no unnecessary troubles and misunderstandings.

On the other hand, Choi Jung-won has been working in the entertainment industry for many years in his previous life. But he is engaged in behind-the-scenes entertainment planning work, and he doesn't know much about the survival mode of artists, the most important product in the entertainment industry.

Now that he is about to jump to the front desk and become one of them, it is very necessary to ask for more advice from experienced seniors like Zheng Xinghuai.

Again, China's entertainment environment is very different from the outside world. The specific standards of the industry are more or less different depending on the national conditions. Even though Cui Zhengyuan has been the executive director of A.P Company for almost a year, he is still an out-and-out rookie in the entire industry. If you want to find out the pulse of South Korea and even the entire Shijie entertainment industry as soon as possible, Zheng Xinghuai will definitely be a good teacher.

Not only did Cui Zhengyuan want to talk to Zheng Xinghuai alone, but the other party also had such thoughts.

With such a young executive and the scale of the enterprise in charge, even Zheng Xinghuai, a veteran who has been immersed in the industry for many years, is dumbfounded.

It's not like no one in the entertainment industry in South Korea wants to set up a super-entertainment mega-company like Sony, Universal, and Warner. However, due to the constraints of national conditions, if such a large enterprise cannot go out, it is completely impossible to rely on this small place. Even if the scale of the enterprise is controlled, the production capacity of the artist must be squeezed fiercely in order to ensure profit and loss.

Don't Korean entertainment companies want to be kind to their artists? Don't they know that such a cruel and exploitative system will sooner or later provoke the artists to resist? There is really no way, if you don't do this, the enterprise will not be able to survive, let alone develop.

The Hallyu industry is just beginning to take shape, and many things are being explored. Most companies that are interested in overseas are actually operating at a loss at this stage, that is, using money to smash the market. This is also the reason why weishenmeHOT and S.M companies parted ways due to contradictions, and Li Xiuman did not let go despite the infamy of the whole country.

If you're not an operator, who knows the difficulties? He is not a corrupt person, and he embezzled the money earned by HOT. S.M company can make a name for itself overseas in just a few years, where does the money come from? It's not yet the hard-earned money of HOT, Myth and SES.

But this situation has changed in the hands of A.P.

This entertainment company, with assets of hundreds of billions of dollars, has been towering like a mountain in the Korean industry since its establishment. Its peers, like the natives living at the foot of the mountain, can only look up at the existence of this giant every day. When the scale reaches a certain level, people can only be convinced, but not have the heart of confrontation. A.P is using this absolute strength to hit the self-confidence of its competitors little by little.

Although Zheng Xinghuai was at home some time ago, it doesn't mean that he doesn't care about the dynamics of the entertainment industry. After all, sooner or later, he will have to go out of the mountains to make money, and he can only keep up with the pace of the times by knowing more about current affairs.

But unexpectedly, just when he was interested in this company, Han Chenghao personally came to invite him out of the mountain.

Hearing that he was invited to be the executive agent of A.P Company, Zheng Xinghuai instinctively refused.

Based on his years of experience, he believes that it is simply impossible for a large entertainment company like this to survive in the entertainment market in South Korea. I don't know which wealthy family was idle and got such a completely farce-style company to squander Brother Gongzi.

For Zheng Xinghuai, who is determined to bring out another person like "Xu Taizhi and the children", it is likely that the name of a lifetime will be planted in the body of this gentleman. How can he, who cherishes feathers, agree?

Unexpectedly, Han Chenghao was very patient, and he actually took out the spirit of looking at the thatched house, and he was quite a jiashi who did not stop until he reached his goal.

When Han Chenghao visited for the third time, he was a little shaken.

He and Han Chenghao have been old friends for many years, and they still believe in this person's character and ability. If it is said that the young Cui Chang may be playing casually, Han Chenghao is by no means such a person. It's just that he didn't dare to gamble with his reputation, so he refused the invitation again.

According to his thoughts, things can be repeated again and again, he rejected Han Chenghao three times in a row, and the other party should give up completely.

But there are no absolutes in the world, just when he also had some hesitation to reject Han Chenghao too decisively. The third person in the A.P company came to his door for the fourth time. This time, Han Chenghao didn't say anything, but sent a document to Zheng Xinghuai.

The content of this document is called "A.P. Development Outline and Prospects", which elaborates on A.P's development goals for a long time to come.

This is Han Chenghao's killer weapon to impress Zheng Xinghuai. He is well aware of Zheng Xinghuai's ambitions. Since he couldn't verbally move him out of the mountain three times, he took out the actual things to show the other party. This is called doing what he likes, and he can't get it.

As expected, after Zheng Xinghuai read the document, his doubts about A.P Company suddenly became clear.

No wonder that Executive Director Cui dared to have such a big courage to build such a super-large entertainment company, it turned out that the purpose of the family from the beginning was not the narrow domestic market.

Only in this way can it be explained, weishenme recently announced that Li Zhenxian, the singer of A.P Company, announced that she had cooperated with a Chinese entertainment company to launch the first Chinese album "Eyebrow Flying Color Dance"?

Zheng Xinghuai once specially commissioned a friend to buy this album from China, and what sparked his interest was that this was the first time that a Korean singer released a Chinese song.

Lee Jung-hyun is different from Bao'er, and there is nothing in common with the development model.

From the very beginning, S.M established that Boa would go to Japan for development, and sent her to Japan for a long training period before her debut. So it's no surprise that Boa is able to perform music in fluent Japanese, and Zuihou not only works well, but also grabs a foothold in the strong Japanese entertainment market.

But China and Japan are far apart, not to mention the national conditions, the language barrier alone makes many foreign artists shy away from that unexplored hot land.

Don't look at Korean and Japanese in many places borrowed from Chinese, but mastering Chinese proficiently is definitely the most difficult thing in linguistics.

Even if Li Zhenxian had a lot of activities in China before, he also had a high reputation, but it was just a commercial performance, and it was in the nature of taking a handful of it. She and the agency behind the scenes didn't want to be resident there, so she didn't deliberately train her in language or anything.

Zheng Xinghuai also thought at first that Li Zhenxian's Chinese album was just a gimmick to make money in the Chinese market. But after hearing it, he knew he was wrong.

Although he is just an agent, he still has basic professionalism when he follows a music celebrity like Xu Taizhi.

In addition, Xu Taizhi is now also serving as an honorary professor at Peking University, and he has a certain knowledge of Chinese, and even Zheng Xinghuai, who maintains a good relationship with him, has a preliminary level of Chinese.

The title song of this album, "Eyebrow Flying Color Dance", although adapted from Li Zhenxian's well-known song "Replaced", is even more sophisticated than the works of many Chinese singers.

And the fact is that although this album has only been on the market for less than a month, it has quickly opened up its popularity and become the hottest song in the Chinese market with the promotion of Taihe Wheat Field Company and its own quality.

Zheng Xinghuai had already sensed from this action that A.P Company was not ambitious, which was part of the reason for his hesitation.

Now that I have seen the development of A.P, Jihua has confirmed his conjecture. Not only that, but some of the content is even beyond his imagination. It turns out that the ambition of the young executive can no longer be measured by a normal person.

As for Hallyu going out, he is in line with the South Korean government's views.

South Korea is too small, and if we want this industry to become bigger and stronger, and become a pillar industry, it is necessary to go global.

However, it is somewhat unrealistic for this executive to break into the mainstream market in Europe and the United States at once.

The industry there is far more mature and well-established than in Asia, and with the universal values and cultural differences, it seems very unlikely that Orientals will succeed in Europe and the United States.

How many people with the same dreams have ever been hit on their heads and bled away in embarrassment. I'm afraid Choi Jung-won will be next because he hasn't been able to learn from his predecessors. Young people just don't have the heart to be afraid, and they think things too simply.

Even for the purpose of protecting his country's industry, Zheng Xinghuai felt the need to dissuade this radical young man.

took Zheng Xinghuai to the executive office, and did not let Jeon Mi-yeon help, Cui Zhengyuan personally made him a cup of coffee.

The coffee he drinks is, of course, a fine one. The coffee beans are imported from Colombia and need to be ground on the spot.

Zheng Xinghuai didn't say a word, and watched the whole process of Cui Zhengyuan's coffee-making. Some small details are more likely to reflect a person's qualities.

Watch him concoct coffee in a calm manner, his hand movements soothing and natural, like a fine work of art. It can be seen that this executive temperament is not impatient, serious and persistent, and has strong patience and resilience.

This made him very appreciative, and today's young people are too impetuous and frivolous, always fantasizing about easy success, and can't bear to endure hardship.

Looking at his resolute and calm expression, he is a material that can get things done.

PS: There is important good news in this book today, and this is the second time that Lotus has said it. Book lovers who like this book, earnestly ask for help!!