Chapter 680: Strategizing
The tense atmosphere in the antique tearoom eased a lot with An Zixian's words, for which Mi Zixuan breathed a sigh of relief, and secretly sighed in his heart that this woman no matter what age she is, she will always be a very jealous animal, and she hasn't had anything to do with An Zixian, but she almost didn't fight when she saw Jiang Qingsi, this is good news, and it's also bad news, the good thing is that An Zixian still cares about herself, and the bad thing is that she hasn't been so jealous with her, if you really want to be together in the future, She showed that she had other women, could she still be okay?
Thinking of this, Mi Zixuan is very worried, but now is not the time to worry, so let's quickly understand this matter, there are still a lot of things waiting for me in Hede City.??
Mi Zixuan spewed out two coarse breaths from his nose and said, "Spicy Strip Factory." ”
An Zixian immediately frowned and exclaimed, "What? Spicy strip factory? Do you really want to open a spicy noodle factory? ”
Mi Zixuan looked at her, then at Jiang Qingsi and said, "Yes, if we want to completely solve the problem of the circulation of this junk food, the best way is for us to produce it ourselves, otherwise why should I buy such a large piece of land?" The reason why there are so many black workshops producing spicy strips in Yukang City is that there is a market for this product, and there are so many consumers who like this food, and if there is no market demand, there will be no such spicy strip factory.
But the bosses of these factories are greedy for profit, in order to pursue the greatest interests, there are quite serious quality problems in the production of spicy strips, although now I have given a nest of large and small spicy strip factories in Yukang City, but because of the market demand and profits, it will not be long before large and small black workshops will spring up, in order to put an end to the emergence of these black workshops forever, we have to seize the market in front of them, we have almost a month. ”
An Zixian is a smart person, she immediately understood, looked at Mi Zixuan and said, "You mean to take advantage of this month's vacuum period to seize the spicy strip market?" But how is this possible? Let's not say that your factory hasn't been built yet, even if it has been built, a month is too short, right? It's simply not enough for you to grab market share. ”
Mi Zixuan shook his head and said: "No, a month is enough, don't forget that I have a lot of videos about the production of spicy noodles in those black workshops, if I take these videos out and make public service announcements, and broadcast them in major media non-stop, do you think you will buy spicy noodles after watching them?" It is no exaggeration to say that the production and production of spicy strips in those black workshops are simply shocking, no matter who sees it, they will be sick to their stomachs and disgusting, and they will never buy it. ”
An Zixian immediately exclaimed, "Then how much does this cost?" ”
In the major media, this kind of advertisement that reveals serious health problems in the production process of spicy strips is constantly broadcast, and the advertising cost required is simply sky-high, not to mention hundreds of millions, and spending so much money on this kind of advertisement, just to make everyone not buy spicy strips, the price is too great.
Mi Zixuan looked at Jiang Qingsi and said: "The advertising cost is indeed not low, but I have investigated the spicy strip market, and within a year, this money should be able to be earned." ”
An Zixian waved her hand and said, "Wait, you're just talking about public service announcements, who will buy spicy strips after the broadcast?" And you want to build a spicy noodle factory to produce spicy noodles, aren't you contradictory? ”
Mi Zixuan said with a smile: "It's not a contradiction, while broadcasting these public service advertisements, we will also vigorously promote our spicy noodles factory, and ensure that the spicy noodles we produce are safe and harmless, which requires ......" Speaking of this, Mi Zixuan looked at Jiang Qingsi and said: "This matter needs your public relations team, and within ten days, I will get the officials of all sizes in Yukang City, so that they can fully cooperate with the construction of the factory, and come up with a complete set of food hygiene supervision plans, and immediately make it public. Let everyone know that any joint of the spicy noodles we produce is subject to the supervision of people from all walks of life, even if ordinary people want to visit our production workshop. ”
An Zixian glanced at Mi Zixuan resentfully and stopped talking, she finally understood Mi Zixuan's full set of plans, first smashed in 18 million to buy a piece of land, pretended to be a stupid and wealthy mob, found out the production situation of large and small spicy noodle factories in Yukang City, and then figured out who was the umbrella of these black workshops in Yukang City, and finally knocked out these black workshops and their umbrellas.
This caused a vacuum period of at least one month for the spicy noodles produced in Yukang City, and then cooperated with Jiang Qingsi, Mi Zixuan provided videos, and Jiang Qingsi was responsible for the advertising link, processing and making these videos into public service advertisements, and completely exposing all kinds of serious safety problems in the production of spicy noodles, so that all consumers hated this food from their hearts after seeing the advertisement, and did not dare to buy it.
Immediately after Jiang Qingsi's public relations team carried out public relations work on the new officials of all sizes in Yukang City, to put it bluntly, it is to give them the benefits they deserve, and if the water is clear, there will be no fish, and the officialdom will always be a pool of muddy water no matter what era it is, and these people must be fed, and all the profits that the officials used to take from spicy strips and other foods will be given to them, and even more than before, if they don't give it, now the limelight is tight, and they don't dare to make waves, but when the investigation team leaves, the limelight will pass. Immediately someone would jump out and hit them with a large number of sugar-coated cannonballs.
Soon these people will become the umbrella of the new black workshops that produce spicy noodles, and will help them suppress Mi Zixuan's spicy noodles factory.
But if Mi Zixuan preempted these people and fed the officials of Yukang City, large and small, or even more, they would not be supporting the bosses of those newly emerging black workshops.
After all, the spicy strips produced by Mi Zixuan's spicy strip factory have no food hygiene problems and are qualified products, while the spicy strips in the black workshop have serious quality problems.
These officials still have benefits to take now, and the spicy noodles produced by Mi Zixuan's spicy noodle factory have no health problems, whether it is for money, or for the black gauze hat on their heads, they will definitely stand on Mi Zixuan's side, and will not stand on the side of the bosses of those black workshops, although there is money over there, but the risk is really a bit big.
With the support of local officials, they introduced a full set of strict and perfect food hygiene supervision programs to the public, so that the people can see that the government is very concerned about the food hygiene problems of the Mizixuan spicy noodle factory, and has made great efforts to ensure that the products of this factory do not have hygiene problems.
Then there was an overwhelming advertising offensive, in which Mi Zixuan's factory promised to accept the supervision of people from all walks of life at any time, and even allowed ordinary people to come to the factory to see the various production links of spicy noodles, so that without waiting for Mi Zixuan's factory to be built, it has erected the banner of assured food in the hearts of the people, and successfully seized the market for spicy noodles, but the price paid is too great.
First of all, there are serious hidden dangers in the production of public service advertisements in the black workshop, and then it is to do the public relations work of the newly appointed officials of all sizes in Yukang City, and finally it is an overwhelming advertising offensive, which all need money, so calculated, no two or three hundred million is definitely not down, the factory has not been built, so much money has been invested first, and the product of spicy noodles is not a high-profit product, when will so much money be earned?
Mi Zixuan saw An Zixian's worries, and said with a smile: "Don't worry, this money is not in vain, although spicy strips are not high-profit products, but don't forget that the more inconspicuous one or two yuan of this kind of product sales, the greater the sales, win by volume, in addition to the fact that everyone's living standards have improved now, eating is not just to eat enough, but to be safe and healthy, so I will provide a recipe for the production of spicy strips, relying on this recipe, the price of our spicy strips will be slightly more expensive, about three yuan per bag, but it tastes better." Long-term use will also have certain benefits to the human body, so that our products will be more competitive, more able to seize the national spicy strip market, in addition to reasonable advertising, I think at most one year, will recover the cost, the second year will begin to make a profit. ”
Mi Zixuan is playing medicine, and it is not a problem to come up with a formula that makes spicy strips taste better and is beneficial to the human body, which is also the main reason why he said that Jiang Qingsi and he partnered to open this factory, don't forget, they have cooperated to open a *** factory with apples as the main raw material, relying on the formula provided by Mi Zixuan, the benefits are not generally good, and now Mi Zixuan is going to come up with a recipe again, Jiang Qingsi naturally believes him.
After listening to Mi Zixuan, An Zixian had to admire the seemingly aimless thing that this unattractive guy in front of her seemed to be aimless, but in fact he was quite purposeful and long-term enough, no matter what he did, he was always strategic, although people couldn't understand it at first, but when they learned the final result, they would immediately surprise and admire, and at the same time they would say things like I didn't expect it.
An Zixian thinks that she is very smart, but compared with Mi Zixuan, she is a little insufficient, especially in terms of means and vision, as well as her views on things.
An Zixian knew that Mi Zixuan was a human being in two lives, and in the previous life, he was already standing on a high mountain peak and looking down on the existence of all beings, and he was reborn in this life, although the starting point was low, but he was also standing on the shoulders of giants, and he naturally saw farther, which was why he had this skill and the city.
After everything that should be explained, Mi Zixuan naturally wants to be his hands-off shopkeeper, and Jiang Qingsi is responsible for the follow-up, after he gives her the formula, he just waits for the money.