If you want to build a successful tea beverage company, you can't rely on one or two products, you must have one or two well-known brand fist products.

Now Li Yifan plans to focus on milk tea and flower tea, and in the next ten years, Li Yifan plans to mainly launch slimming tea.

At present, weight loss products are just emerging in China, and they are still in the stage of conceptualization, and the main promotion is a variety of weight loss equipment, etc., but these weight loss devices alone are not enough to support such a huge weight loss product market.

With the rapid improvement of China's economic level, the quality of people's life has also developed rapidly, with the rapid improvement of these two indicators, there is also an indicator that has also been rapidly improved, which is the number of obese people in China.

Before entering the new century, at the turn of the century, obesity, AIDS, drug addiction, and alcohol addiction have become the problems that plague Shijie countries and are listed as the four major medical and social problems of Shijie, which are the enemies of human health and longevity, and are also the focus of attention of the people who pay more and more attention to health.

At the beginning of the 21st century, in the United States, Western Europe, and Japan, the number of people who have weight loss consciousness has reached 100%, taking the United States as an example, the comprehensive weight loss and health care products market was 5 billion US dollars in 1985, and by 1998, the market value of this market has skyrocketed to more than 100 billion US dollars.

In the United States, weight loss products have formed a relatively mature market system, while in China, weight loss products are just emerging concepts.

At the turn of the century, China's weight loss product market has just broken 100 million. But ten years later. The size of this market has rapidly increased to more than 3 billion. Three years later, the market value of this market has rapidly exceeded 10 billion, which shows the rapid development of this market.

Of course, this is also related to the increasing focus on healthy lifestyle habits, after all, longevity is the good wish of any individual.

In fact, if you want to lose weight, it is nothing more than a reasonable diet structure, with appropriate physical exercise, which was easy to achieve in the past.

But when society develops into a modern society that is becoming more and more fast-paced. In a city that requires intensive mental work, it is quite difficult to realize such a wish.

Coupled with bad habits such as irregular rest, overeating, etc., the number of obese people in China has increased dramatically.

What followed was the growing size of the weight loss product market, thinking about the various intestinal tea advertisements flying in the sky ten years later, or the weight loss tea advertisements, Li Yifan couldn't help but feel excited.

Now domestic weight loss products are mainly promoting various weight loss equipment, but after all, this thing. Physical exercise is still needed, but it is human nature to enjoy leisure and hard work. Being able to lose body fat without exercising is the most suitable outcome that anyone could hope for.

Therefore, the market prospect of slimming tea is huge, at present, in the domestic market, slimming tea is just emerging concept, as a Chinese herbal slimming product, their effect is not as obvious as the preparation of sibutramine in Western medicine, and sibutramine sales in China have been very good.

However, as a Western medicine, the side effects of sibutramine are also very obvious, after a few years, this product will be banned from being sold in the market by the state, and when this Western medicine is banned, the Chinese herbal slimming tea with relatively small side effects has seized the opportunity and has become the main product of the domestic weight loss consumer market in one fell swoop, filling the billions of market vacancies left by Western drugs such as sibutramine in one fell swoop.

And there is also a very key point is that this kind of slimming tea is mainly aimed at those female urban white-collar workers aged 25 to 30, which coincides with the tea companies that Li Yifan is now mastering, and the main target market is the same.

In order to quickly occupy the market and gain popularity in the market, it is only fitting to take this slimming tea as a suitable fist product and leave an extremely deep impression on the consumer groups that you are mainly targeting.

And Smith was also very happy after listening to Li Yifan's suggestion, as a former tea beverage formulation engineer of Lipton, he knew the power of this diet tea in the market.

Lipton has such products, and when these products were launched in the U.S. market, they caused a sensation and were widely welcomed by the majority of female urban white-collar workers.

But later, for various reasons, this product was banned from being sold in the U.S. market, and the reason is very simple, it is because of this product, which is essentially a laxative.

If you take it for a long time, it will cause physical weakness, and because it is a laxative, everyone's physique is very different, and often different people will have different reactions after drinking this drink.

This is unacceptable in the United States, where food and drug supervision and administration are strict, so those slimming teas were banned from sale after they became popular in the United States.

But in China, it seems that there is no need to worry about this at all.

At present, Huaguo's food and drug supervision seems to be a blank at all, and everyone does not pay special attention to this new diet tea.

Even after more than ten years of market size to tens of billions, the state still has not explicitly banned this kind of diet tea.

After all, the raw material of this weight loss product is from Chinese herbal medicine, in addition to the diarrhea at a fixed time, the harm to the human body is actually not great, and there are many consumers in the market who demand this product, so the state is not good to order to prohibit the sale of this weight loss tea.

This is also a situation that has long been used for more than ten years in various diet teas to seize the market by advertising all over the TV market.

And now, of course, Li Yifan wants to rely on his own foresight to occupy this opportunity.

The future milk tea market is promising, the market of flower tea is also not small, when Xiang Piaopiao such a company, in just a few years, the scale from tens of millions to 40 billion, milk tea provides the main credit.

At that time, Lipton relied on jasmine tea to turn over, and then relied on green tea, black tea, milk tea, and several products to quietly infiltrate the model, and the original loss-making enterprise achieved an annual profit of more than 2 billion.

Now that the two most profitable varieties have been caught by themselves, Li Yifan certainly doesn't want to miss the next more profitable weight loss tea.

Smith, who received the new task, was full of confidence, after all, this is a good thing, if he can research the new diet tea in the Chinese market, then his position in this new company will be more and more stable.

And Leonner, as a manager, of course, will not mind that in his own hands, there is an extra qualified fist product.

After handling the acceptance, Li Yifan took the two of them, called his brother-in-law, and went straight to the XXX district, where he chose the new site of the future tea company.

The new boss is willing to invest, and the background is strong, and the capital chain does not have to worry at all, for such a boss, Smith and Lenner are of course very satisfied.

Although the site of the new factory is a bit remote, these are not important, after all, the company is only in the initial stage, and with the current equipment of Jinghua Tea Factory, it is indeed unable to meet the main strategic direction of the company's development in the future.

In the past, it was mainly used to produce bagged tea, but in the future, the company will mainly do filled tea drinks, so it is obvious that it cannot keep up with the company's development rhythm.

District Mayor Feng welcomed the visit of Li Yifan and his entourage, and in order to cooperate with Li Yifan's acquisition, he mobilized many cadres in the district to go below to publicize and help with land acquisition.

The process of land acquisition was very smooth, because the money was sufficient, but after the land was requisitioned, the other party had not moved, which made District Mayor Feng feel a little troubled.

You must know that at the beginning, he regarded this project as the focus of his work to introduce, and now all districts in the capital are fighting for political performance and GDP, but in this poor and remote place, what can he take to fight with the geographical environment of others, and the districts closer to the city center?

It was not easy to introduce a project, but then there was no news, so if you say that you are not in a hurry, it must be fake.

This time Li Yifan not only came, but also brought two foreigners to come over, now the head of Feng is relieved, you must know that before, he has a lot of pressure, some come to the top, some from the district, since these lands have been taken, because there has been no movement, there have been many people began to spread rumors, saying that he in this land transfer, bribery, etc., the whole land acquisition is a scam, in fact, there is no beverage factory at all.

Now the arrival of Li Yifan and his entourage has made District Mayor Feng breathe a sigh of relief.

Li Yifan took a few people to the place he had already chosen to make a big move, signaling that there will be a modern factory rising here in the future, as the company's CEO and CTO, of course, Lenner and Smith have no opinions, and they dare not have any opinions, who makes the family the big boss.

During this time, only after Li Yifan handed over the construction of this factory to him, he did not go to some design companies or universities to ask others how to build a modern beverage factory.

After the past few days, in his heart, he already has a little eyebrows, just waiting for Li Yifan's instructions to start work...... (To be continued......)