Chapter 260 Corporate Social Responsibility

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Ban Ki W has been paying attention to his grandson's expression, and when he sees that his eyes are dull, he knows that he has encountered a problem.

Comforted with a smile: "You don't have to be anxious, although you have gone too far this time, it is not a big deal." ”

Cui Zhengyuan is indeed a little anxious, and his psychology will inevitably suffer from gains and losses.

Nothing is more important to him than his current career. A.P is like a child he has worked so hard to raise, and when it grows into a towering tree, it will be very fulfilling.

On the contrary, once he suffers any damage, it will be difficult for him to let go.

Between gains and losses, it is inevitable that you will become very sensitive. Sorrow and joy are all affected by external objects. No, there was still some dark emotions at the beginning, and Ban Ki W's fluttering words were like sunny days after rain, and sunshine began to appear.

It's not that Cui Zhengyuan is really so fragile, if he is not facing a dear person like his grandfather, he will be stubborn like an old scalper. Otherwise, there would not be a "heart of stone".

Even Yoo Jae-seok once said that trying to convince Choi Jung-won with his mouth is more tiring than doing the most difficult show.

As the integration of this life becomes deeper and deeper, Cui Zhengyuan's personality is also quietly changing.

I don't know when he began to gradually regard his current family as a close relative, rather than an NPC that suddenly appeared.

Putting aside the stakes and moral constraints, he sometimes seriously considers the feelings and suggestions of these relatives and uses them to improve his own ideology and moral concepts.

For example, when he first met Ban Ji W, he still took the initiative to get close to him with the purpose of taking advantage of it. And now that they are reunited again, his heart is completely the sweetness of meeting his relatives.

Compared with the shrewdness of the past, he is now more human. Although it cannot completely change the nature of profit-seeking, it will also know how to use gentle means to seek it.

Otherwise, the time when he was conspired by Risaki Masaya was in his original way. Definitely immediately ten times revenge back. How can it be like now, slowly figure it out and slowly seek it.

Since Ban Ki W has rich experience at the political level, Choi Jung-won simply let go of the disorder in his heart and sincerely asked him for advice.

Take this rare opportunity to review your past mistakes and negligence, so as not to make similar mistakes in the future. "Grandpa, what should I do if I take the initiative?"

Cui Zhengyuan's character is really not suitable for passive acceptance. Since you know that you are doing something wrong, you can find a way to remedy it first. Isn't it right? Do you have to suffer losses?

Ban Ki W did not answer immediately, but led the way and asked: "Let me ask you, in your entertainment industry, what are those artists keen on in addition to often attending commercial events?" ”

"Huh?" Cui Zhengyuan's brain was stagnant, and he couldn't turn around.

How can you say it well, and the topic has turned to your own business? Grandpa's time is precious, and it doesn't look like he can chat and fart. What's more, this is the right thing, and it's a little unreliable.

But he didn't dare to question it. Otherwise, when my grandfather was angry, he would beat him up and there would be no place to cry.

After racking his brains and thinking for a long time, Cui Zhengyuan said unconvincedly: "Grandpa, you said it was a charity event?" ”

The life of an entertainer seems to be colorful. But if you really want to summarize it carefully, you will find that the monotonous can be, in short, it is inseparable from the words fame and fortune.

A place for profit. Of course, there are all kinds of commercial performances. These include commercial stages, catwalks, and film and television dramas. Advertising shooting, etc.

There are more times when you need to make a name for yourself, performance stages, participation in entertainment programs, and various red carpet activities. But the most important occasion is that it is charity.

In Cui Zhengyuan's view, the so-called charity activities have slowly changed their flavor and lost their original intention. Look at the gorgeously dressed and well-dressed artists, where they seem to show love.

He himself has attended this kind of event many times, and everyone he met has not paid attention to charity at all. One by one, they are busy communicating and expanding their contacts.

But it can't be helped, this kind of activity is indispensable, and it is indeed conducive to the brand promotion of artists and enterprises. After all, good deeds can always be remembered.

Seeing that his grandson was able to understand at one point, Ban Ki W was relieved. "That's right, it's charity. I have noticed that your company has been developing since its inception. This is not possible, people have a hatred of the rich. The faster A.P's assets expand, the stronger this mentality will become. When there is a public discontent, the government can take advantage of the situation to attack your company. ”

This is a consistent political method, and Choi Zhengyuan knows it very well.

When a certain political shili wants to strike at the enemy, he must always first strive for the initiative in terms of public opinion. Being unkind to the rich is precisely the crime that can arouse the hatred of the people the most, and many rich people fall on it.

Going back to the roots, what Ban Ki W said was that he wanted him to do the opposite. Beat out the good reputation first, then even if someone wants to calculate him, he can't start from this aspect.

But if you can't set off a storm of public opinion and make the crowd surging up. With the Choi family's shili in South Korea, he is really not afraid of other means. The soldiers will block and the water will cover the earth, Cui Zhengyuan has a way to deal with the opponent.

From this point, Cui Zhengyuan associates more.

If A.P wants to go beyond Korea and gain a foothold in China and Japan, it will not be able to rely solely on cooperation with the government.

Although with the help of the two governments, it can be unimpeded. But in order for Hallyu to be recognized in the local market, zuihou still needs to rely on the recognition of consumers, that is, ordinary people.

There is nothing more supportive than charity.

At the time of Choi Jung-won's association, Ban Ki-W had been teaching Chunchun. "Although enterprises create products on the market, people spend money to buy them, which seems to be an ordinary market demand relationship. But the survival and growth of enterprises really rely on the support of ordinary people. Since the profit is grabbed, then there is a certain obligation accordingly. Especially if you are engaged in entertainment, the income you get is completely profiteering. In such a situation, no one will be able to identify with your brand if you don't contribute to society. This is the sense of social responsibility that an enterprise should have, and without it, the enterprise will lose the foundation for growth. ”

It is worthy of being a big man who has been in the limelight for a long time. Ban Ki W sees things very thoroughly.

The problem in Cui Zhengyuan's eyes was solved by him in just a few words. Not only that, but even the effects that will be triggered afterwards can be preliminarily inferred. This is the insight of an experienced elder, far from being comparable to a rookie like Cui Zhengyuan.

At this time, he seemed peaceful on the outside, but he was very excited inside.

Today's meeting with my grandfather was not just about the joy of meeting my loved ones. He also learned a lot of useful experience, and when he integrated these experiences into his own style of doing things in the future, then he could be considered to have grown completely.

Seeing that his teachings were all listened to by his grandson, Ban Ki W knew that the purpose of his trip had been achieved. He had limited time, so he was ready to leave.

It has been almost two months since Choi Zhengyuan came to the United States. Although I will contact my family every once in a while, it is far less than meeting in person to quench my thirst for lovesickness. Even my grandfather, who also lives in the United States, has to say goodbye in a hurry when they see each other. So he was very reluctant to give up, and he kept holding his grandfather's hand and sending him outside.

Ban Ji-w is old and sophisticated, and he feels more obviously about Cui Zhengyuan's intentions. The old man has been in the country for a long time, and he has a very open-minded view of things. Only in the family affection, more cherished.

helped Choi Zhengyuan tidy up his clothes and instructed: "This is different from South Korea, you are always a foreigner." We must know how to examine the situation. When it's time to be patient, be patient. If you have anything difficult, you can contact me or contact your local consulate. They won't slack off, just remember. You can't be reckless. ”

The separation was imminent, Cui Zhengyuan didn't want to have another branch, just listened attentively to the old man's explanation.

"Also, your cousin's situation is similar to yours. She grew up in the United States. I must be very unfamiliar with Korean etiquette. If you don't pay attention, you'll suffer a lot. When you go back later, take care of it. Your aunt is such a lone seedling in her family. I've been worried. ”

"Well, grandpa, don't worry. No matter what, I won't let my loved ones get hurt. Cui Zhengyuan sincerely promised.

After so many years, he also knows how much his family has helped him. Therefore, it is also his bounden duty to protect the interests of the family. The most basic thing is to protect your loved ones.

Look at almost, Ban Ki W is ready to get in the car. Suddenly thinking of something, he turned to Cui Zhengyuan and said: "I heard that there was an explosion and fire in the Shinjuku area of Tokyo, Japan, killing more than 40 people and burning down a lot of houses. Alas, and also do not know what to do with those who are homeless? Now more than two months have passed, and I don't know if the Japanese government has resettled them or slept on the streets? ”

What he said at this time would definitely not be casual. Thinking of the teachings between them, if Cui Zhengyuan doesn't understand what it means, then all these years will be in vain.

Echoing his grandfather's words, he also said in a sympathetic tone: "It's always sad when something unfortunate happens. I'm going to tell the people from the Japanese branch to pay a visit and see if they can do anything for the people who have been affected by the disaster. ”

This kid is official, one by one.

Ban Ki W looked at his grandson, who was good at singing and reading, funny and angry. But it's more gratifying, if you want to achieve greater achievements, you must be able to let go of your face and have a good time.

Some necessary official articles are an indispensable means.

He believes that Cui Zhengyuan will definitely do this beautifully, and everyone must know about it.

However, he is also afraid that young people will be impulsive and blind regardless of it. "Well, take your time and don't rush, and do good deeds depends on the timing. Otherwise, it may not be a good thing. In short, I believe that you are a smart kid and know how to do it. ”

Ban Ki W's motorcade drove away, leaving Choi Jung-won standing still and watching.

The smart eyes were indeed as Ban Ki W had expected, thinking about how to operate the homework that his grandfather had ordered. (To be continued......)