Chapter 437: The Lee Hyori Effect
PS: xiexie's ruthless feather tip!
Lee Hyo-ri's performance in the music center was so perfect that people had a new understanding of "Ten Minutes".
The immediate response was the album's sales, which had reached a new high of 31,000 copies since the first day of 2002.
But in the 24 hours after Lee Hyo-ri's performance, that number skyrocketed to 73,500.
And the sales curve is still rising all the way, and it has suppressed other opponents almost invisible.
At this point, the Lee Hyori trend officially began to take shape.
In this era when music source statistics are not yet formal, the only way to calculate a singer's performance is album sales.
And in this regard, Li Xiaoli is invincible in the world at a glance.
The next day's popular ballad happened that made everyone stunned.
Lee Hyo-ri, who is still in the process of returning to the stage, directly parachuted into the first place and took away the trophy of the period.
However, no one raised doubts, and even Lee Hyo-ri's opponents at that time sent sincere blessings.
In the face of such results, no matter who it is, they will lose convincingly.
With the beginning of the popular ballad, in the next few weeks, Lee Hyori officially began to sweep.
The popular ballad won three times in a row, and then it was stopped because of the rules.
The music center has won eight consecutive championships, and even if Lee Hyori has ended her singing activities, no one can shake her position for a long time.
Music Bank won five consecutive championships, and Zuihou ended her momentum because of Cao Chengmo's strong return and concentrated publicity.
As a result, Choi Jung-won couldn't help but complain to Kim Kwang-so, all because of the "love song crown prince" he cultivated, otherwise Lee Hyo-ri would probably create the first double-digit consecutive crown in the history of the music bank.
You must know how sensational it was in the previous life when Girls' Generation won nine consecutive championships.
In this era when idol groups have no monopoly, there have always been endless talents in the song industry. No one can hold the title of music program for long.
But Lee Hyo-ri did it, and with his unparalleled charm, he broke a series of records in the music industry.
Nowadays, looking back, no one will belittle Choi Jung-won's behavior of prying Lee Hyo-ri anymore.
If a singer can achieve such brilliant achievements, the boss of any entertainment company will choose the same way as Choi Jung-won.
It can only be said that Cui Zhengyuan had foresight and strong enough means. Stunned, he pulled out the teeth of the DSP company that was bigger than a horse from the emaciated camel and picked the most gorgeous rose.
Originally, when Li Zhenxian became popular two years ago, it had already put a lot of pressure on other competitors. But she can still cope with the past, at least she is not alone.
Park Zhiyin, Bao'er, Lee so-young, Baek Ji-young and a number of powerful female singers can all get a piece of the pie. It's not much worse than Lee Jung-hyun.
But this time Lee Hyo-ri is different, just with that momentum, it already makes people scared before they fight.
In the words of a music critic: Lee Hyori is here to unify the world.
Although this statement is an exaggeration, it is a good illustration of the current situation in the Korean music scene.
Because of Lee Hyori's strength, Rain, the strongest newcomer in JYP who debuted last year, has been a little dull recently.
Park Jin-young, who was harmed, complained to Choi Jung-won a lot, and Weishenme let Lee Hyo-ri out at this time?
The reason why Lee Hyo-ri can be so successful with just one song is that her style this time breaks the traditional K-pop stereotype.
Seo Tae-chi's somewhat silent hip-hop music has once again regained its charm through the perfect combination of R&B.
A highly toxic style of dance music. It also makes the restrictions acceptable to the public much smaller.
Lee Hyo-ri's own strength is a key factor, and his interpretation of the simple design of the dance has attracted the attention of the public.
Since the release of "Ten Minutes", the dance has become the favorite of Korean girls. Not one of them.
In addition to the above two points, the joining of big-name stars in Europe and the United States is willing to be a foil for Lee Hyo-ri, which also satisfies the self-esteem of Koreans.
South Korea, which has always been marginalized by shijie. Since Cui Zhengyuan came out, he has actually earned a lot of face in the world.
Looking at Choi Jung-won, who is the star and the absolute protagonist wherever he goes, Koreans feel that they are also so ordinary.
The only thing that makes them feel sorry is that. The Republic of Korea has worked hard for so many years, and there is a Choi Jung-won.
But now it's okay, Lee Hyori was born out of thin air, satisfying the vanity of the people.
Look at Jay-Z, Iverson, and James who accompany Lee Hyori when he is singing and dancing. Although each one is bigger than the other, no one can hide her shine.
Even Choi Jung-won, the pride of the Republic of Korea, has been reduced to the foil of this goblin.
"The 20 million women of the Republic of Korea, take a good look at Lee Hyo-ri and learn how to capture men's hearts with her." A commentator's article in the social news of the "JoongAng Daily" completely pushed the Lee Hyori effect to a climax.
This country, which has been sullen for a long time, has finally begun to discuss the topic of sexiness openly.
For the first time, conservative and introverted women also dared to boldly show their beauty.
Overnight, South Korea seemed to become as open as Europe and the United States.
Many people who were caught off guard woke up only to find that the opposite sex around them had begun to become hotter and bolder than before.
Imitating Lee Hyori's songs, imitating Lee Hyori's dance steps, imitating Lee Hyori's skin color, imitating Lee Hyori's way of speaking, and imitating Lee Hyori's way of dressing have all become popular trends during this time.
Seeing Lee Hyori's popularity, various performance institutions and businesses flocked to him.
According to Lee Hyo-ri's agent, he receives more than a dozen advertising endorsement invitations every week.
From real estate appliances to paper towels and fried chicken, everything is available.
has been dormant for more than half a year, isn't it just for the sake of making money now.
Under the instructions of Cui Zhengyuan, after some strict and meticulous selection, 19 advertisements were finally recognized and accepted.
This is already the most haode result after excellence, if it weren't for Cui Zhengyuan's repeated strict control, it would only be more.
There are many restrictions on the products with reputation problems and the products that are prone to disputes.
Maybe Lee Hyo-ri will become the first star in Korean history to endorse more than 30 products at the same time.
But Rao is so, Lee Hyori's ability to absorb gold has made people stunned.
It seems that the excitement is not great enough. The subsequent news added another fire and completely established Lee Hyori's position.
First, Samsung preemptively announced that Lee Hyori had become the face of the latest mobile phone, and the contract lasted until May 2004.
In South Korea, being able to endorse Samsung's products shows that the artist has officially stepped into the front line and is a big name among the big names.
Unexpectedly, Lee Hyo-ri had just started Solo, and he had completed the leap and began to rank among the top star clubs.
This is destined to be just the beginning.
Immediately afterwards, Hyundai Motor Group also announced. The latest Sotana series and Cool Sports Car series have selected Lee Hyo-ri as the spokesperson.
The fact that the two major economic blocs, ranked first and second in South Korea, chose Lee Hyori at the same time undoubtedly proves her status.
Since then, there has been a faint call in the entertainment industry, that is, Lee Hyori has begun to become the No.1 in the pop music industry.
If everyone thinks that this is the best treatment, then they are very wrong.
Lee Hyori's popularity can't help but attract the attention of domestic enterprises, and has also won the favor of internationally renowned brands.
Following the happy cooperation with Choi Jung-won, the top international fashion brand Dior announced the selection of Lee Hyori as the 2003 women's clothing spokesperson.
And the cost of endorsements. It shocked the industry with $1.25 million a year.
You must know that Lee Hyori is not Choi Jung-won, and he does not have the title of an international top superstar.
In fact, there is a huge gap between Choi Jung-won's endorsement fee and domestic artists.
Even Song Hye Kyo, who is popular all over Asia with "Blue Life and Death Love", has only $400,000 a year for endorsements.
Just by virtue of a song. Lee Hyo-ri successfully completed the transcendence and became the gold-absorbing king of the Korean entertainment industry in 2003.
Yes, although 2003 has only just begun, no one doubts it anymore.
Except for the perverted Cui Zhengyuan. No one can surpass her.
Together, there are people who are proficient in the field of advertising and give a more reliable calculation result.
That is, only in the month of the beginning of 2003. Lee Hyo-ri received a total of 12.3 billion won.
On average, the cost of each of her advertisements is 630 million a year.
In other words, if there are advertisers coming to the door in the future, there is no need to talk about it without this price.
The most direct reaction to the improvement of status is in the show.
In the past, Lee Hyo-ri, for publicity, no matter what the program was, would work hard to do it.
But now it's different, first, she lacks skills and can't afford to run so many trips; The second is that the value is too high, and the general program is no longer eye-catching.
Except for some very influential activities with major political and commercial purposes, the rest of her will not run anymore.
Even "Xman", which is popular all over Asia, stopped acting at the suggestion of Cui Zhengyuan.
This show is really popular, and it is also a masterpiece of A.P Company. However, because of the large number of guests, it is evenly distributed to each actor, and there is only a short period of opportunity to show his face.
In such a situation, it is not cost-effective for Lee Hyo-ri to act.
With her current fame, the program team must take special care. Then in an episode, there will be a big part of it about her.
But in this way, it is inevitable to squeeze other people's opportunities to appear, and it is easy to offend people.
If she is not given enough appearance rate, then the performance will outweigh the losses.
Now Lee Hyo-ri, it has reached the point where money is calculated by the minute.
In such a situation, how to plan her itinerary more haode has become the top priority of A.P. company. (To be continued......)