Chapter 796: Sales Plan (Part II)
Knowing that the firewood kiln will be exhibited in the museum, many people have expressed their welcome, they do not have the strength to participate in the auction, and they can only watch the firewood kiln on TV, even if it is a high-definition camera, it is definitely not as real as the firewood kiln that they have seen with their own eyes.
Many people have never seen the firewood kiln at close range, their hearts are very longing, and this time to be exhibited in the museum, it is undoubtedly to satisfy their wishes, let them see the firewood kiln up close, to see the crown of Chinese porcelain.
After this news came out, many people called the two museums to ask about the specific exhibition date of the firewood kiln, and there is nothing more important than seeing the firewood kiln up close.
Through the TV, the firewood kiln they saw was already amazing, and when they really watched it up close, they must have felt more intense in their hearts.
On the third day after the kiln opened, the publicity department of Pincizhai and the media released the auction quantity and auction method of the second batch of firewood kilns, which attracted the attention of many collectors in China and even the world.
In the second batch of porcelain, 12 pieces will be auctioned, and four special auctions of firewood kilns will be held in four cities across the country in a week, and the number of auctions in each auction will be three.
In this auction, there will be two fine porcelains that will appear randomly in two auctions, one of which is Jingdezhen, one is Haoyang, and the other two are Tianjing and Lingzhou, which are still in charge of Yazang Auction House.
The news rang out, and many collectors applauded it, and auctioned them in four different cities. This is undoubtedly a great increase in their chances of being able to obtain firewood kiln porcelain.
If it is auctioned only in one city. That's a bit too limiting. And during the auction, plane tickets to Jingdezhen can be said to be hard to find.
Twelve pieces of firewood kiln porcelain, this has been beyond their expectations, although this time the kiln opened a total of twenty-seven pieces of firewood kiln, but except for four pieces of the museum, and one piece of the kiln leader, and one of Mr. Guan, the rest is only twenty-one.
Some of Wen Lao's friends. It is also necessary to get some firewood kilns, and to be able to take out twelve pieces for auction, which is already a very difficult thing.
Dispersing the major collectors in four cities is really of great help to them to get the firewood kiln, otherwise, some powerful collectors will gather in an auction, and the chance of getting it is too small.
Besides. The propaganda department of Pincizhai also solemnly warned. In addition, if someone tries to auction the porcelain and then change hands for a high profit in a short period of time, they will be permanently banned from participating in the auctions and buying all the porcelain in the kiln.
This kind of warning makes some collectors who really want to get a firewood kiln even more happy, although it cannot be completely eliminated, it can also make some second-hand dealers fearful.
After they collected the firewood kiln, they would never sell the firewood kiln in their hands if they did not encounter any urgent events, and those second-hand dealers were doing to make high profits.
Even if a firewood kiln has just been auctioned from the auction, as long as it changes hands, there will definitely be many people who want to buy it, and the profit of hundreds of thousands and millions is probably very possible.
The 5,000-year-old Chinese culture is broad and profound, and the cultural relics and antiques that have been handed down are countless, so such a splendid culture has created the prosperity of the Chinese collection market, and similarly, it has also made the base of Chinese collectors larger and larger.
Such a large number of Chinese collectors, no one does not want to have a firewood kiln, but Pincizhai is fully motivated, and the number of firewood kilns produced in a month is also a quantity, not to mention, the firing of firewood kilns has many uncontrollable factors, which will also reduce the number of firewood kilns, so more than ten pieces of firewood kilns a month, for such a huge collector in China, is a drop in the ocean.
Therefore, it is very possible to get a firewood kiln, add hundreds of thousands, one or two million, and buy it from someone else.
As in the previous auction, there was still no auction catalogue for the four auctions, and no one knew the type and appearance of the firewood kilns to be auctioned in each city, except for the insiders of the auction house and Pincizhai, and similarly, they did not know which city the two fine firewood kilns would appear in.
This made many people hesitate to choose, so that powerful collectors flowed into the four major cities.
The time of this auction is 7 p.m. a week later, and four auctions will be held at the same time, so everyone can only choose one auction to participate.
Yazang Auction House, which was originally well-known in China, has become the most concerned auction house in China with the help of firewood kilns, which has filled the hearts of many colleagues in the auction industry with envy, jealousy and hatred.
Who let others have a good junior brother, they had also contacted Pincizhai after the first auction before, hoping to get the auction right of a firewood kiln porcelain, but Pincizhai politely refused, even if they offered generous conditions.
In other words, a piece of firewood kiln porcelain, it will go through at least a month of publicity, and then at the porcelain special auction, the finale will appear, and only Chen Yi's senior brother opened the Yazang Auction House, so atmospheric, and hold four firewood kiln auctions at the same time, each auction will have three firewood kilns.
In their opinion, this is simply a huge waste, a shameful behavior, but all they can do is to complain in their hearts, under the huge fame of the firewood kiln, even if it is a special auction of ancient fine porcelain, it is by no means comparable to the special auction of the firewood kiln.
In order to cope with these four auctions, Yazang Auction House concentrated the strength of the entire auction house to screen and review the registered personnel, so as not to let a second-class dealer be mixed in.
In this auction, each auction still had 300 people, and after a busy time, four auctions, with a total of 1,200 bidders, were selected, and these people were all collectors who had the strength to participate in the bidding.
A lot of media are speculating about how much the total turnover of the 12 firewood kilns in these four auctions will be.
The last batch of two pieces of firewood kiln porcelain was able to reach such a huge transaction price, one is because this is the first batch of porcelain, which is of great significance, and the porcelain produced in the subsequent batch is somewhat different from this batch in terms of the bottom paragraph.
Then this second batch of porcelain is bound to be much lower than before, but everyone's estimate will not drop to a very low number, because the beauty of the firewood kiln itself is there, and everyone is curious about the transaction price, and no one can accurately judge it.
Twelve pieces of firewood kiln, even if one is the lowest 10 million, this time the transaction price can definitely exceed 100 million, not to mention that in their estimates, this 10 million is just the lowest price of the firewood kiln.
In this way, the total sales of Pincizhai this month reached 500 million, which should not be too much of a problem, and maybe it could be higher.
Other ancient porcelain, everyone may still be able to predict, but for this Chinese porcelain crown firewood kiln, they are not predictable at all, because in the auction, anything can happen, other porcelain, bidders may not be crazy, but for the firewood kiln, the kind of glaze that makes people feel happy is indeed enough to make people crazy.
As time goes by, it will soon be time for the auction to take place, and all collectors are looking forward to this moment, even if they are not able to attend this auction, they can also know the price trend of the firewood kiln in the future, and the firewood kiln will probably be the most high-profile porcelain for a long time in the future.
Four auctions were held at the same time, and Yazang Auction House rented the conference rooms of five-star hotels in four major cities to conduct this special auction of firewood kilns.
Three hundred bidders from various cities have entered the auction hall within half an hour before the auction starts, communicating in twos and threes, waiting for the start of the firewood kiln auction.
At seven o'clock in the evening, the auction began, the auctioneer came to the stage to introduce some of the circumstances and rules of the auction, and then announced the official start of the auction, in the four auctions, four exquisite firewood kiln porcelain, one by one on the auction table, suddenly made the auction scene become silent, everyone looked seriously at the firewood kiln porcelain on the stage.
This time, the auction was still in kind, which made many bidders excited, which meant that if they did, they could take the porcelain away after paying for it.
In order to cope with the physical auction, Yazang Auction House not only purchased insurance for the porcelain of the 12 firewood kilns, but also hired a special security team to be responsible for the security of the firewood kilns to ensure that nothing goes wrong.
The four pieces of firewood kilns in this first auction have different shapes, but the only thing that is the same is their pure and beautiful glaze and delicate shapes.
In the first batch of auctions before, I couldn't get the firewood kiln, this time, I must get it, and many people are secretly clenching their fists and constantly cheering for themselves.
After everyone finished watching, the four auctioneers announced the starting price of each firewood kiln, and according to the size of the vessel, the starting price of the four firewood kilns varied, just like a lotus bowl and a plum vase, which may be qualified porcelain, but their prices will never be the same. (To be continued......)