The patent of the cabbage doll, when Lei Weidong went to Hollywood, Zihan Yan had already bought it from the owner at a high price, and the ambitious Zihan Yan wanted to do this project independently.

"Lei Shao! This is a report I have summarized during this period of time based on market research, as well as the characteristics of cauliflower dolls, combined with my own ideas. Zi Hanyan sent the research report that she had worked hard for three days and three nights.

"The report is very detailed, but, Sister Hanyan, you should know that our company has never done the promotion of toys at all, and there is no sales channel for toys at all, otherwise I would not have handed over the sales of "Transformers" toys to others! If a good product doesn't have a sales channel, it can't be sold, it's like garbage. Lei Weidong said his thoughts, although he knew the importance of sales channels, but this is not something that can be solved in a while and a half, and it takes time to accumulate.

"Lei Shao, I think the sales of "Transformers" can be handed over to others, but not the cabbage doll? Because the sales group of cauliflower dolls is completely different from ordinary toys! Zihan Yan took out a thick piece of information from her bag and handed it to Lei Weidong: "This is the sales plan for the cabbage doll I made!" Lei Shao, you can take a look! ”

"Sister Hanyan, you tell me the general meaning, it's hard to read such a thick piece of information!" Lei Weidong had a headache when he looked at the information. If it's a novel, you can still read it, if it's information, Lei Weidong doesn't dare to guarantee that he won't miss anything.

"Okay, Lei Shao! I'll talk about it in general! Zi Hanyan cleared her throat and spoke.

According to my research, there is currently a trend of "family crisis" sweeping through American society, with the development of the sexual dismantling and liberalization movement, resulting in more and more broken families in the United States, and the divorce of parents has caused psychological trauma to children, and also made the party who cannot raise children lose emotional sustenance.

It can be said that the birth of "cabbage doll" has made up for the emotional gap in this regard, but to make this kind of doll a real baby in people's minds, there is still a key one, that is, advanced computer technology must be used to design a "cabbage doll" with thousands of faces. These dolls have different hairstyles, hair colors, appearances, and costumes, and can be "adopted" at will.

And in order to make the "cauliflower doll" reach a more realistic realm, every doll produced by our company must be attached to the doll with a birth certificate, name, footprints, and the arm is also stamped with the seal of the "midwife". When a customer "adopts", the adoption certificate must be solemnly signed to establish the relationship between the adopted child and the adoptive parents. ”

"What you mean is that you want people to think of the "cauliflower doll" as a real baby adoption, not just as an ordinary toy. "Lei Weidong is very interested in Zihan Yan, such a sales model, Lei Weidong has never seen it in his previous life. However, if you do this, you can have unexpected results.

Of course, in his previous life, his understanding of "cauliflower dolls" was only the style of Lei Weidong, but he didn't know that the sales of cauliflower dolls in his previous life were based on this model.

"Yes, but this is only the first step, and we need to adopt a market strategy that is moving forward at full speed. On the one hand, the company should not hesitate to spend a huge amount of money to widely publicize it on TV, and broadcast it intensively every Saturday morning in the children's most popular cartoon time, so that children have a special feeling for the "cabbage doll", on the other hand, it is better for you to go out in person, travel around the United States, in major cities, personally or send representatives to preside over the "collective adoption of cabbage dolls" held in various places. ”

"I'll !! myself" Lei Weidong thought about it and shook his head and said: "I can't do it, I can't even speak English, how can I go to all parts of the United States to host events!" Besides, I don't have that time! ”

"But, Lei Shao! Only in this way can you show that you value your customers! Seeing Lei Weidong's refusal, Zi Hanyan hurriedly persuaded him. After all, the boss personally presides over the event, and the effect is definitely the best.

"It's nothing, Sister Hanyan, I recognize your ability, these activities are hosted by you, if you want to show that you value customers, you can directly host as the president! As long as I make money, I won't show up from beginning to end!" Lei Weidong gave Zihan a reassurance.

"Sister Hanyan, your plan should be more than that, what else is next?"

"Thank you boss, I will work hard!" I didn't expect Lei Weidong to value himself so much, and he was directly responsible for the entire plan!

"Ahem!" Zi Hanyan coughed lightly, drank some water, moistened his throat and said, "I plan to open a "Doll General Hospital" in the company all over the United States, where the company's employees will dress up as doctors or nurses. After the "cauliflower doll" came out, it was placed in the cradle waiting for "adoption", creating a feeling that the doll really has a life. At the same time, those who are curious are invited to visit the hospital to see the "adoption" style. Whenever the doll is on its birthday, the doll's "adoptive parents" or "caregivers" will receive a birthday card from our company to further contact the company's relationship with customers. In addition, our company also sells products related to "cabbage dolls", such as doll sheets, diapers, strollers, backpacks, and various toys. Since customers "adopt" dolls as real babies and emotional sustenance, of course, they should buy essential supplies for dolls. ”

Zi Hanyan described the outline of his information in one go.

"That's a lot of investment! And it doesn't work out! Lei Weidong touched his beardless chin and said.

"But it's absolutely not okay if you don't invest!" Zi Hanyan said: "The cauliflower doll has been born for so long, and the sales have not improved in addition to not grasping the key points, because of insufficient publicity, many Americans don't know about this doll at all!" ”

"How much money do you need to invest!" Lei Weidong asked with a light tap on the table.

"An upfront investment of $2 million is required! It would cost an estimated $5 million to build the entire market! I've got a detailed budget plan ready! Zi Hanyan took out a document from the thick folder and handed it to Lei Weidong.

"I don't look at the budget! I'm just asking, do you have the confidence to make a cabbage doll! Lei Weidong waved his hand and did not answer the documents.

"I have faith! Ray less! Zi Hanyan patted his chest and said.

"Okay! I'll give you $5 million first! If it's not enough, you'll be given another 10 million, just make the market up! Lei Weidong said: "However, if the market does not do it, you need to bear all the consequences." ”

"Don't worry! Lei Shao! I'm going to do my best. Hearing that Lei Weidong approved five million start-up funds at once, Zi Hanyan almost jumped up excitedly.

The quality is not good, the advertising is good, Lei Weidong, who has experienced the bombardment of advertising in later generations, knows how powerful advertising is, such as the first CCTV standard King Confucius Mansion banquet,

Before winning the bid, Confucius Banquet Wine was only a small winery in a fourth- or fifth-tier county in Shandong Province, with an output value of several million yuan, and its influence was limited to the surrounding areas.

In November 1994, after winning the CCTV standard with a huge investment of 30.79 million, overnight, the advertising slogan of "drinking Confucius banquet wine and making articles in the world" made this little-known small wine manufacturer a household name. In that year, the Confucian banquet achieved sales revenue of 918 million yuan and profits and taxes of 380 million yuan.

However, the following year, on November 8, 1995, the original standard of the Confucian banquet wine was snatched away by the dark horse Qinchi wine. At that time, it was not a bidding quotation, but a quotation in the form of a hidden bidding. The price of Confucius banquet wine was 60 million, and I thought that no one could compete for it, but I didn't expect Qinchi wine to be quoted at 66.66 million, and a small winery with an annual output of only a few million was quoted at 66.66 million, which shows how crazy it is.

Of course, Qin Chi also reaped great success, becoming the king of the standard, and his sales reached 900 million in 1996.

Since Confucius Banquet Wine and Qin Chi dared to throw away a lot of money when they had no money and achieved great success, how could Lei Weidong, who was dozens of times richer than them, be stingy, and Lei Weidong knew how dazzling the achievements of the cabbage doll in his previous life were, not to mention investing 10 million US dollars in advertising, even investing 100 million Lei Weidong would also make a lot of money.

In order to support Zihanyan, Lei Weidong not only handed over everything to Zihanyan in charge of the American branch of Xiaomi Comics, but also said that the Hong Kong head office would fully support Zihanyan's plan, asking for money for money and people for people.

With Lei Weidong's strong support and Zihanyan's unique innovations, Lei Weidong made high profits on the "Cauliflower Doll", with sales exceeding $1 billion in just over a year from 1978 to 1979.

In order to make the "cauliflower doll" invincible, Zihan Yan also used a little subcalculation to control the output of the "cauliflower doll", artificially creating a shortage of supply. Sometimes customers do not hesitate to bribe salespeople in order to "adopt" the "cabbage doll", and this rush to buy also makes the value of the "cabbage doll" rise.

Lei Weidong made a windfall, of course, when he made a fortune, Lei Weidong did not forget Zihanyan, a great hero, and directly took out 5% of the profit to award Zihanyan and her team. Yes, Zi Hanyan has also entered the ranks of the rich and has become a veritable working emperor.