The three of them met for the first time, and after the introduction, they naturally greeted politely.

"I have done in-depth research on thousands of real estate companies in China during this time, and I feel that the actions of the two bosses in real estate are the most likely to become the most successful giant real estate companies in China in the future. Can you tell us your views on the real estate industry in China, so that I, the prospective investor, will also have a long insight? Chen Chumo was the first to enter the theme of this meeting.

"Mr. Chen, I'm a soldier, and I like to be straightforward when I do things and talk, so don't be surprised if talking makes you feel uncomfortable." Wang Jianlin was the first to answer.

He is such a person, he was born in a military family, he is resolute in doing things and does not admit defeat, he has to fight for the first place in everything, even if it is a small question and answer this time, he will be the first to respond. Perhaps it is his persistence and personality that are different from ordinary people that will make his career so successful.

"Before I came, I heard from the financial company entrusted with financing that there is a tycoon in Hong Kong who is very interested in investing in our Yida company. In order to meet me, he also paid a deposit of 100 million intentions to invest. I thought that it would be Hong Kong's real estate predecessors who wanted to give us Yida Real Estate guidance for the future direction, but I didn't expect that it would be such a young capitalist as Mr. Chen, to be honest, I have doubts about Mr. Chen's strength. Wang Jianlin continued.

"Boss Wang is right to have concerns, which proves that you are not only bold but also careful. Regarding the point you mentioned Boss Wang, I think Boss Xu will have the same concerns. Then I will talk about my personal views on Huaxia Real Estate, if the two agree, we will talk about the matter of equity investment. Chen Chumo said.

"I also have this intention, so Mr. Lao Chen will have to talk a lot." Xu Jiayin said.

Hengda boss Xu Jiayin was very unhappy when Wang Jianlin robbed him of the opportunity to speak just now, so as soon as Chen Chumo finished speaking this time, he immediately inserted an innocuous nonsense to show that his Hengda Real Estate is not a soft persimmon and will never be crushed to death by Wang Jianlin.

Yida and Hengda are two leading real estate enterprises in the north and south of China, with the real estate layout getting bigger and bigger, the competition between the two companies is getting bigger and bigger, and there are many direct collisions in the competition for some local plots. In order to be more competitive in the competition, two giant companies came to Hong Kong to look for investment.

"Since the two bosses don't want to say it, then I, a layman, will be ugly." Chen Chumo knew that the two elders always deliberately tested him, so he didn't refuse.

"In the real estate industry in the past, it was to take a small piece of land and then build a few houses to sell. In my opinion, real estate companies have developed to a certain point, and as the volume becomes larger and larger, they often enter a bottleneck period, and it is difficult to follow such an extensive commercial real estate model. Chen Chumo said.

"The bosses of this real estate industry know that in recent years, everyone has said that they want to change the business model of real estate. However, the real estate industry is an asset-heavy industry, and it is not said that it can be transformed if you want to, and there are too many constraints here. The first one involved is the problem of capital, 99% of the real estate industry depends on the banking industry to maintain normal daily operations, once the heavy capitalization, without the collateral of assets, the bank will not lend to an asset-light company. Wang Jianlin said.

"No, I'm not asking you to completely de-capitalize, but I'm suggesting a slight change in the line of real estate management. Today, 99% of the real estate industry in China follows the footsteps of local governments and follows local policies to provide supporting facilities. The advantage is that the house is worth selling without worry, and the project can be mortgaged to the bank to lend more money to grow your company. However, the drawbacks of this model are also obvious. The first is fierce competition, with dozens of companies competing for a plot of land. In order to win these fragrant cooking plots that are not worried about selling, these competing companies continue to raise land prices with each other at the auction time, and in the end, there is almost no profit margin for a good project. Chen Chumo said.

"Of course, you big companies are better off in this situation. Some of the big plots are very expensive, and the small and medium-sized real estate companies simply don't have enough money to bid against you big companies. In order to avoid raising low prices and being able to win land plots at the lowest price, your large real estate companies often negotiate privately and take turns to take land for development, so as not to have a thankless vicious competition situation that harms others and is not beneficial to themselves. Chen Chumo continued.

"However, have you ever thought about it, as the city construction is getting more and more perfect, there are fewer and fewer good plots of land with large plots. In order to survive, small and medium-sized real estate companies have also learned to compete with your large companies. All kinds of factors have led to the fact that you are not having a good time with these large companies now, and I don't need to say more, in recent years, the two bosses have been deeply aware of such problems. Chen Chumo continued.

"There are always difficulties, and in any industry it is not bad, and in the end, it depends on how the company's leaders see and deal with problems. Mr. Chen, any of the problems you mentioned are not problems at all in my opinion, and we at Hengda Real Estate Group are confident to resolve these small contradictions at all times. Xu Jiayin said.

In recent years, Xu Jiayin's Hengda Real Estate has closely followed the development of the local government and worked hard to complete the construction of supporting facilities according to the planning of the local government. It has contributed a lot of local achievements to many government officials, and is deeply loved and trusted by the leaders, and Hengda Group gets along well and sweetly with the government. On this basis, Hengda Real Estate is far away from other real estate companies by several levels, and is in the lead in the industry.

"I don't agree with Boss Xu. I can empathize with Mr. Chen, and to be honest, I agree with Mr. Chen's hunch about the crisis situation facing real estate. Wang Jianlin said sincerely, not because Xu Jiayin was a competitor, and he rebelled against him in order to oppose him.

"Boss Xu, when there is always a camera in the government's planning, I don't believe that you can always follow the government's planning. Sooner or later, you have to transform, and it's better to transform early than to play transformation, I'm afraid that when you realize that you have to change careers, it's too late. Chen Chumo said.

Although Hengda is now proud, at most it is just a compound interest real estate, in Chen Chumo's view, Hengda real estate is still facing huge risks, and it is still not a powerful company. A good company, a powerful company, must stand the test of the market economy, instead of always being under the protection of some huge force.

But Chen Chumo underestimated the gentle young boss in front of him, Xu Jiayin's ability to perceive and avoid risks was more than one level stronger than Wang Jianlin's, and his ability to follow the trend and see the wind and steer the rudder was even more vividly reflected in him. Many years later, the volume comparison between Hengda and Yida can prove this very well.

"Mr. Chen, I came to see you this time because you entrusted a Hong Kong investment company to buy a lot of shares of our Hengda, thinking that you agree with the development model of our Hengda Real Estate. However, after listening to your words, I think it is a pity that there is a huge difference between the business philosophy of our Hengda Company and Mr. Chen..."Xu Jiayin said.

When Chen Chumo suppressed compound interest real estate before, he did use Chen Hongxia's real estate funds to buy a lot of Hengda shares. But Chen Chumo is not named in Chen Hongxia's real estate company, and Xu Jiayin was able to know that I had an intersection with Hengda Real Estate, which surprised Chen Chumo.

This person is not a foolish person, he looks casual on the surface, but in his bones he is as careful as numb, and he is by no means simple. When I go back, I have to inform Hongxia and pay more attention to his business actions in the future.

"I'm sorry, Boss Xu, let me correct a little, it was my friend who bought your shares before, and it has nothing to do with me. So, you say that we have conflicting philosophies, and that doesn't work. Chen Chumo interrupted Xu Jiayin and said.

"What does Mr. Chen think about the future trend of Huaxia real estate, and what kind of business model does he think the real estate industry will have?" Xu Jiayin asked.

Chen Chumo said so much just now, but he just expounded and analyzed some contradictions in the current real estate industry, and did not give his own views on solving the problems.

"My idea of solving the problem is very simple, eight words 'break the situation and find another way', no longer look at the government, but according to the needs of the market to meet the demands of ordinary people around the world for housing. The reason why the Chinese people are willing to go to the city is that there are only three things they like. The first is material abundance, with a dazzling array of commodities and everything; the second is humanistic services, such as education and local welfare; The third is a sense of belonging, working hard in a big city for a long time, living and working in peace and contentment is the best reward for them. Based on these points, I believe that the future of commercial housing and real estate business does not need to be attached to the central city to meet the needs of ordinary people for the three points. Chen Chumo said.

"This sounds a little interesting, so if the house is not built in the central city, where is it built?" Wang Jianlin asked.

"Boss Wang, didn't you ask knowingly? Isn't Yida Group also optimistic about this in the past two years? Instead of building in a city, we can build a satellite city on the edge of a big city. The land price in these places is low, as long as the urban supporting facilities are perfect and mature, the price of the built houses is no less than that of the central urban area, which gives the real estate company a very large profit margin. On this point, Yida Real Estate has a lot to say, and Boss Wang's Yida commercial center real estate projects in these satellite cities in the past two years are very competitive. Chen Chumo said.

"I beg to differ on this point. Foreigners like to live in the suburbs, and their suburban communities are too successful. Huaxia is not a foreign country, everyone in the bones of Chinese people likes to be lively, and those who can afford to buy a house in the central city will never consider buying a house in the suburbs. Even if they buy a house in the suburbs temporarily, as long as they have enough capital in their hands, they will give up the property in the suburbs and drill into the city. In my opinion, although the suburban commercial real estate model has high profit margins, it is also very risky, as long as there is a slight mistake, it is easy to cause an empty city to come out, and the enterprise will lose all its money. If an enterprise wants to develop and transform, it is better to stabilize the key points and slow down. To be honest, I'm not very optimistic about the billionaire commercial real estate model, which is still an extensive industry, not much different from traditional real estate. The future trend of the real estate industry should be a careful and intensive model, and we are currently exploring Hengda Real Estate, so we can only take one step at a time for the present. However, as long as we explore the way, I think Boss Wang's Yida Group, no matter how big it is, will be vulnerable in front of Hengda and will become our defeat! Xu Jiayin said it reasonably, and he has the demeanor of a wise man.