Chapter 475 has begun, it's a sensation
This man's surname is Xu, he is in his forties, he is very fat, and when he walks, the ground shakes.
Zhang Yunfan first told the other party his intentions, and then agreed on a specific plan.
Zhang Yunfan wants the three most important time slots of the day, one is the seven o'clock time period in the morning, then twelve o'clock in the afternoon, and the second is the golden time in the evening.
Three time slots, each with four rolling advertisements of one minute each.
It only adds up to twelve minutes, but for these twelve minutes, Zhang Yunfan spent more than one million!
However, compared to the overall plan, this million is simply not worth mentioning.
In fact, during this period of time, Zhang Yunfan has been publicizing with great fanfare, whether it is distributing flyers or other advertisements, Zhang Yunfan has done a good job.
This TV commercial is actually a flashpoint, after all, after so long of publicity, there must be a flashpoint!
Advertising with tomorrow's store activities, Zhang Yunfan still wants to see what kind of spectacular scene will appear tomorrow!
After the early morning, Zhang Yunfan squinted briefly for a while, and he did not return to the villa in the provincial capital. Although there were Lin Muru and his mother there, he also wanted to go, but in the end he held back.
He has to keep an eye on every move here, although he has won the battle, but Zhang Yunfan has always been serious, because he knows that in this world, the most unreliable thing is people, who knows if anything will happen in the end!
It wasn't until five o'clock that the phone's alarm went off.
The marketing plan issued to each store needs to be issued early in the morning, in order to avoid leaking the news.
The plan was drawn up by Zhang Yunfan a long time ago, in fact, it is very simple, that is, a special price, an absolute special price, a price that is enough to force Dongchuan Agricultural Group to death!
In Yuncheng and Linyi, the retail price of Zhang Yunfan's super vegetables has never been lower than 18 yuan, even for the most vigorous activities.
In fact, in the previous publicity activities, Zhang Yunfan also specially marked that the retail price of super vegetables is 20 yuan!
But that's all for others to see, because in the activity plan sent down in the morning, Zhang Yunfan clearly marked the activity price: three yuan per catty!
This is a stepwise regression price, the first day is three yuan, the second day is four yuan, and the third day is five yuan......
Until the retail price of 20 yuan is restored, the event is completed!
Zhang Yunfan is actually gambling with his 150 tons of vegetables, betting that he can kick open the gate of the provincial capital in one fell swoop.
At seven o'clock in the morning, Erwin got up very seriously and arrived at the office on time half an hour later.
The first thing he did when he joined the company was to inquire about the sales of the fruits and vegetables he had transported back from Liangguang.
The secretary smiled: "Sir, most fruit and vegetable supermarkets have just opened for business, and the data has not yet been reported, I think the initial data should be transmitted back at about nine o'clock!"
Erwin smiled happily and patted his forehead: "Yes, I'm a little anxious!" Well, if there is news, notify me immediately, I will stay here until I hear about the withdrawal of Shennong Group! β
As soon as the clock ticked to nine o'clock, Erwin specially called all the company's top management together to prepare to analyze the first wave of data coming back.
The atmosphere in the conference room is very harmonious, probably because Ding Wei was not present!
Someone smiled and said, "I don't think it will take too long for us to hear Zhang Yunfan's withdrawal!"
"This reminds me of Ding Wei again, he is too naΓ―ve, and he not only ignores the victory in front of him, but also naively thinks that we will lose?"
"He's just ignorant, I think as soon as this event is over, we can find a chance to kick him out of the top!"
Erwin looked very excited, obviously not only him, but also everyone else, didn't find out what Zhang Yunfan did last night!
He said, "Otherwise, guys, let's predict what our turnover will be for two hours in the morning?" If whoever predicts most accurately, then he can choose a place where I will have a treat for lunch! β
This proposal won the majority of the approval, and many people also began to analyze, some people said: "The Huang family brothers who cooperate with us, there are more than 60 stores together, and we have dozens of tons of vegetables, and the wholesale price we set is about four yuan!" I guess it's around 100,000! I guess 120,000"
"This is just the first batch, we have purchased a total of 500 tons! If they can all be sold, that's a lot of money. So I think we're going to have a good start, around 180,000! β
"I guess 130,000!"
"One hundred thousand! I'm very conservative! β
ββ¦β¦β
Erwin was happy to see the enthusiasm to speak, he looked at his watch, and in two minutes, the real-time data would be automatically transmitted back.
For so many years of in-depth cooperation between Dongchuan Agricultural Group and the Huang family brothers, data sharing has become commonplace.
This conference room is not big, only a few chairs, and in front of everyone is a night view monitor of more than 40 inches, which shows the turnover and various data of Dongchuan Agricultural Group in major fruit and vegetable supermarkets yesterday.
Even with the current shortage of products, in the past week, Dongchuan Agricultural Group's full-day turnover in the provincial capital and surrounding cities and counties was about 30,000.
In March, such a turnover is already quite good.
Looking at yesterday's data, Erwin was a little dazed, in recent times, he has spent more than two million dollars on publicity planning.
Zhang Yunfan's propaganda is so fanfare, he naturally can't sit idly by, and the necessary propaganda is still very necessary.
There was a soft sound from the sound of the "ding" monitor, and the chairs in the room were in a commotion, and everyone looked at it intently.
The first thing that appears is the line chart, which is as of eight o'clock yesterday, and at eight o'clock, all the turnover figures are one thousand one hundred and twenty-eight.
That's a very low number, because it's a two-hour turnover figure for this huge company.
If you put it in normal times, this is tens of thousands of yuan.
But don't worry, almost everyone believes that the slender red line will jump up like a stimulant and go straight to a peak!
But everyone watched attentively for two minutes, the data line did not fluctuate, the deadline was nine o'clock, and in two hours, the sales volume was only a little more than 1,400 yuan.
"What? How can it be? Something went wrong with the data, right? Someone immediately stood up and shouted.
"Yes, it must be a data system failure, I'll call the technical department to deal with it!" Someone got up and walked out.
"Hehe, what a false alarm, if it's really only more than a thousand, I'd rather eat this monitor!" Someone wiped a handful of cold sweat the size of a bean on his forehead.
After a while, the people who had gone out came back, followed by two young men in their twenties.
The man who had just walked out had a worried expression on his face, and when he came back, he sat down without saying a word.
Seeing that the person who came was the company's technical director, Erwin smiled and asked, "Sun, where did the mistake go?"
The young technical director looked unaware: "The data is not wrong?" We also specially communicated with the data department of Wanda Wansheng, and it was indeed true! β
"How is that possible?" Erwin was like a bolt from the blue, and he was stunned for a moment.
The others listened to the technical director's words, and also fidgeted and discussed, just called the technical director with a wave of his hand, signaling him to leave, and the technical director nodded and left.
"This ...... How is that possible? Is there a problem with their sales company? We...... How could it be......"
"There must be something wrong with this, I suggest that we convene an emergency meeting immediately, and by the way, call Huang Da and Huang Sheng!"
"yes, that's ...... It's so much lower than we expected, less than a tenth? β
Half an hour later, in the large conference room on the top floor of the Dongchuan Agricultural Group Building, all the high-level executives of Dongchuan Agriculture appeared, including Ding Wei.
In addition, there are six representatives of the sales company headed by Huang Da and Huang Sheng.
The atmosphere in the conference room was grim, because just a few minutes earlier, Erwin had received even more unfortunate news.
He stood up and walked to the front of the LEd display, which was still scrolling with various real-time statistics from major fruit and vegetable sales companies.
Erwin said in a trembling tone, "Friends, this is a very serious problem! Presumably, you can already see from the data that our carefully planned plan has failed, and it has failed worse and more cruelly than we imagined! β
"But what's going on?" Among the top leaders of Dongchuan Agriculture, there are still people who have not figured out the reason.
Ding Wei listened on the sidelines and couldn't help but smile bitterly.
This bunch of bales!
"The reason is simple, you are planning the event, and others are planning the event!" Huang Da, who was sitting on the side, got up and said, "And your activities haven't done anyone else!" β
It seems like a slip of the tongue, but most of them already understand it after listening to it.
Erwin asked the technician on the side to change the interface of the monitor, and he said in an excited tone: "Everyone, please look, this is the reason!"
What appeared on the display was the sales performance of Donghui's fruit and vegetable supermarket from last month but so far, and this data should have been confidential, but Erwin still got it.
"You see, in December last year, Donghui's monthly turnover was more than 1.4 million, in January it was more than 1.6 million, in February it decreased, it was 1.05 million, as for March, in the first few days, almost all of them showed negative growth!"
"Oh my God? What's up with today's data? Someone present suddenly shouted in surprise.
"Yes, that's right, in just two hours from seven o'clock to nine o'clock today, their sales have reached 500,000!" Erwin trembled and shouted, "And their price is only three yuan? The quality is much better than ours. Some of our products are rotten, but they are sold for five dollars! β
Everyone present was silent, because it was an unacceptable fact.
Three yuan of funds, but in just two hours, it sold a turnover of 500,000 yuan, which is almost the total turnover of Donghui Company in the past ten days!
Ding Wei sneered sarcastically, got up and said loudly: "I said it a long time ago, but none of you believe me!"
(End of chapter)