1065. The Big Killer in the Milk Tea World

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"By the way, Smith, how is the weight loss tea I asked you to study now, and has there been any results?"

Li Yifan suddenly remembered his weight loss tea project, this project was not a blood whim for a while, ten years later, this is a big project, with a market of tens of billions in China.

And in fact, this thing has long been launched in foreign countries, since European and American scientific researchers, began to study the composition of tea drinks, more and more tea beverage ingredients, as scientific research results have been developed and published one by one.

Among them, the most representative green tea was once very hot in foreign countries, what stomach digestion, what anti-cancer, what anti-aging, eliminate fat and other effects, was boasted of being miraculous.

A few years later, these messy concepts that had been hyped abroad were introduced into China, and many concepts that were once popular were hyped up by domestic tea dealers.

Among them, the most representative is the concept of green tea anti-cancer and weight loss, which has been fiercely hyped for a long time.

Li Yifan remembers very well that a few years after his previous life, when he was still a sling and wandering around to work, he once worked in the sales department of a tea beverage company.

And the main focus of that tea beverage company is green tea, and a kind of slimming tea, and the efficacy of those slimming teas is even more boastful, and it is a big fuss in various media, but the majority of urban beauties are willing to be paid for by this boasted miraculous tea drink.

He remembers it well. That kind of slimming tea. From the initial listing to the completion of the annual marketing scale of more than one billion. It's only a few short years.

And after that, this tea beverage company became bigger and bigger, and finally simply focused on slimming tea products, and this kind of slimming tea, among the majority of urban female white-collar workers, has maintained a very high sales performance.

Ten years later, this slimming tea once exceeded the scale of annual sales of four billion. It is a dominant company in the scale of the domestic 10 billion diet tea market.

The money earned is just like picking up money, since I have entered the tea beverage market in this life, I must not do this kind of weight loss tea.

With the improvement of people's living standards, as well as a variety of specialized foods in China, as well as modern working patterns, there will be more and more fat people in the city.

Fat men don't have to worry about it yet, but fat women are different, especially in the future. Many fat women often lose a few pounds of weight. And try your best.

All kinds of means will be used, and things like slimming tea are often very sought after by those urban female white-collar workers in the case of hype.

This deal, but it is not done in vain!

When Smith heard Li Yifan's question, he immediately became energetic, he is the technical director of Jinghua Tea Beverage Company, and things like diet tea have long been fried abroad as a concept.

It first arose in Japan, Tagashima and other regions, and later became popular in Europe and the United States for a while, but it soon declined as the effect was not obvious, but it was not excessive decay. 】

Because of the different diets, European and American women tend to consume more meat and dairy products than Asian women, so they are more likely to gain weight.

And this kind of thing is slimming tea, which came into being, but it has a considerable market, but now tea beverage distributors in Europe and the United States are smart.

After the storm of slimming tea has passed, when the concept of slimming tea has become stinky, when they sell slimming tea again, they no longer directly name the tea drink slimming tea, but add a help to weight loss effect to you in the description, and it is such a simple explanation that can maintain the share of this slimming tea in Europe and the United States, with annual sales of more than 10 billion US dollars.

That's the magic of slimming tea!

When he used to work in Lipton's R&D department, Smith had done this, but after arriving in China, he didn't think about it, after all, in his eyes, women in China were much slimmer compared to those women in Europe and the United States.

But after the boss asked him to develop this thing, he began to rekindle his enthusiasm for scientific research, and a few domestic technicians ran all over the mountains and rivers of China, searched for a lot of so-called unique secret recipes, and finally just did that, and simply came up with a few slimming teas.

In fact, in his eyes, this thing is synonymous with another thing, which is laxative!

No matter how much high-calorie food you eat, as long as you drink this tea, then you will soon enter the bowel mode, and before the high-calorie food you eat is digested, it will be excreted from the body, so that the goal of weight loss will be achieved by the way.

In fact, this kind of thing, if taken for a long time, does not have much benefit to the human body, the key is that you should master the proportion of special plants that need to be added in this tea when you configure the secret recipe of this slimming tea.

And this is definitely a piece of cake for Smith, who has long been experienced.

As soon as Li Yifan asked at this time, he immediately came to the spirit, but it was time to show his merits, his new boss was good at everything, but he didn't take this company very seriously, and he was too happy to be the shopkeeper.

It is to install some cronies in the company's financial department to control the company's capital trends at any time, and he doesn't care about the management of the company or anything, and it is rare to see him in the company.

So he is a veteran of the company, usually even if he wants to find the boss to show his skills, he can't find anyone, although he is the company's technical director, but he always needs a chance to show his skills, right?

Otherwise, you, the boss, how would you know how much I have contributed to the company? If you don't know how much I contribute to the company, then when the time comes, when the year-end bonus is issued, how can the value of my work be reflected?

Now that it's a good opportunity, why don't you show yourself well?

Smith immediately started his own mouth-to-mouth work mode, and began to boast to Li Yifan about the main narrative of how hard he has worked for most of the past six months, and how he and several of his subordinates have gone to various parts of the country to collect various diet tea formulas.

Then there is how to study the physique of Chinese people, and formulate the most suitable weight loss tea drink for Chinese women.

In short, he described himself as a subordinate who did his best and did his best, and Li Yifan only smiled slightly when he heard it.

None of this is the point, the point is what this guy said at the end, they have configured the secret recipe of several slimming teas, and now they have reached the final stage of experimentation.

In two or three months, the results can basically be produced, and after the results come out, they plan to sell them directly on the market.

After listening to this, Li Yifan was also very satisfied, and then gave Lenner and Smith some advice, mainly that Lennar must cooperate with Smith's work on the launch of this new diet tea.

This kind of slimming tea is likely to become a new profit point for the company to grow rapidly in the future, so don't give up this work, no matter how complicated it is.

Lenner also said that he would definitely cooperate with Smith's work, and Smith was like a chicken at this time, and repeatedly patted his chest with Li Yifan and promised, you see, I will definitely do this work properly for you.

For this, Li Yifan still trusts Smith very much, but since the weight loss tea project is about to end, he can't let this Smith be idle, this guy receives a salary of more than 100,000 US dollars from the company every year.

is so fat, it is said that he divorced his American wife and married a little wife in China, and his life is not too comfortable, so it is natural to put some burden on him.

"Okay, that's it, Smith, I have one more job for you to do."

"Oh? What works? Boss, just say it! ”

Just got Li Yifan's promise, at the end of the year, if the company's benefits are good, if it can reach the scale of annual sales of more than one billion, then he and Lenner will get a big red envelope After the promise, Smith has now entered the stage of explosive combat power.

After all, these days, even if it is an American, it is not easy, divorced from his American wife, but there is still a lot of alimony to pay over there, and his newly married Chinese wife here is about to give birth, he doesn't mind making more milk powder money.

"It's an instant milk tea powder project. Although our bottled milk tea is on the market, I think we can still dig deeper into the potential of the milk tea market. You must know that not everyone likes bottled milk tea, and there are many consumers who like hot milk tea in cups. As for hot milk tea, it is an instant project, we can provide a milk tea paper cup, and then put bagged milk tea powder in it, and consumers only need to sell such milk tea cups, after going back, they can brew milk tea suitable for their own taste. Moreover, such bagged instant milk tea can not only be sold in milk tea cups, but also can be sold in large boxes and sold in supermarkets like other bagged teas in our company......"

Li Yifan threw out the concept of cup milk tea in later generations in a timely manner, and this kind of thing is actually introduced into China by those treasure island companies a few years later.

Li Yifan finally threw out the big killer weapons that companies like Lipton and Xiang Piaopiao had mastered later. (To be continued......)