Text Chapter 400, Bottom Fee
Because we've been working together for so long!
Lei Weidong felt that it was no secret to give Zhang Aijia a secret, and this matter was also to be announced when the theater was established, so there was nothing wrong with telling Zhang Aijia in advance.
First, you can get the favor of Zhang Aijia, and second, it will be more convenient to cooperate in the future.
After all, Lei Weidong doesn't have much time to manage the newly established Oriental DreamWorks, and his usual work still needs Zhang Aijia to preside.
As for whether Zhang Aijia will use the resources of DreamWorks to take care of Bigao Company because of private expenses!
Lei Weidong is not worried at all in this regard, literary films are not popular in Hong Kong, and even if Zhang Aijia wants to take care of them, they can't waste much resources.
If a commercial film big like Wang Jing is used to manage the company, Lei Weidong is even more worried!
With the character of a little fat man, if he does not take care of his own business, the sun will come out of the west.
"You're ready to give up the theater base fee!" Lei Weidong's statement surprised Zhang Aijia and Liang Shuyi.
The so-called cinema charter fee is the charter fee of the theater.
At present, the cinema chains of Hong Kong and Taiwan all implement the cinema package system.
That is, if the production company wants to take the movie to a certain movie theater for release, it must decide to pay a monthly charter fee according to the seats, equipment, and expenses of the movie theater.
No matter how much the theater earns every day, you have to pay a monthly charter fee, and you have to pay it even if you lose money.
Take the crooked leading cinema line and the Wanguo Cinema Line as an example.
From Monday to Friday, the daily package fee is NT$80,000, on Saturdays and Sundays, the daily base fee is NT$120,000, and the movie is released for one week alone The bottom fee is NT$640,000.
This is only the bottom fee for one theater, and there are other theaters that are co-screened, and they also cost 20,000 or 30,000 yuan a day.
According to the current situation, the total box office income of the film released at the Wanguo Theater for a week has reached about 3 million Taiwan dollars, and the film owner still has less than a dollar, and if it is less than 3 million Taiwan dollars, he will have to redeem the copy with his own money.
It can be said that many small and medium-sized film companies were crippled by the bottom system of cinema companies, which is also one of the main reasons for the eventual decline of the once prosperous Wanwan Films.
The situation in Hong Kong is similar, although the base fee is slightly cheaper than the crooked cinema chain, but it is enough for the film company.
It can be calculated that film companies have to spend money on labor, equipment, actors, scripts and venues to make movies, and at least more than 600,000 Hong Kong dollars will be spent to shoot such a movie.
Then I got it to the theater to be released, and I had to pay a guarantee fee of two or three hundred thousand yuan, plus a publicity copy fee of more than 100,000 yuan, and it went to one million Hong Kong dollars at once.
In Hong Kong, the distribution company and the cinema chain are basically one, just like Jiahe is both a distribution company and a cinema chain, and the implementation is four or six accounts, and the film side is forty percent of the theater line, plus taxes.
In other words, a low-cost movie has at least more than 2 million films at the box office to be considered flat, and a box office of less than 2 million is considered a loss, but how many Hong Kong movies at this time have exceeded 2 million?
Therefore, many movies will be released in theaters for a day or two after they are filmed, and even some movies will be put in the warehouse at all, because they are afraid of losing even more badly - not only the film production fee, but also the cinema A minimum fee.
The biggest achievement of the Parallel Time and Space Golden Princess Cinema Line is the abolition of the theater package system, which reduces the pressure on the film business. The enthusiasm of the production company and the vitality of the operation.
Generally speaking, the films ranked in the Golden Princess theater are distributed by the Golden Princess, but in order to help Du. Set up a company, Princess Jin agreed to a lot of independence. The company's films are distributed by themselves.
It is the Golden Princess who on the one hand mobilizes Du. The enthusiasm of the company, on the one hand, is exempt from distribution fees, and Hong Kong films have truly entered the era of fifty-fifty shares.
Now that the Lisheng Cinema Line is in Lei Weidong's hands, the Golden Princess Cinema Line in the usual time and space is likely to be yellow.
The task of abolishing the theater bottom package system falls on Lei Weidong, and unlike those theater owners who only see profits such as the bottom fee, Lei Weidong who comes to the future knows that whether a theater chain makes money is not at all in the box office and the so-called bottom fee, but in popcorn and drinks.
For example, if you ask Wangda Cinema Line what is the project with the highest profit margin in the mainland, it will definitely not be a movie ticket, but popcorn.
Lei Wei read an article before, saying that the annual income of popcorn in a theater reached 5.78 million yuan, although it only accounted for 13.4% of the total revenue of the theater, but the gross profit margin was 78%!
The profits in this area completely exceed the profits at the box office.
So much so that many people describe some theaters in North America as using movies to attract audiences and making money by selling drinks and popcorn.
Whether this is a joke or not, relying on selling products to earn some or even most of the profits is a true portrayal of most theaters in North America.
In contrast, Hong Kong cinema chains rely on the bottom fee to make money, which is the lowest-end way to make money.
Of course, if you want to do popcorn and drinks, one of the requirements is that the theater must be in a shopping mall or building.
According to the current construction model of Hong Kong theaters, all the money in this area is earned by the small traders and vendors at the entrance of the theater.
It can be said that multiplexes and cinema malls are the general trend.
"Yes, cancel the base fee!" Regarding Zhang Aijia and Liang Shuyi's questions, Lei Weidong nodded.
"If that's the case! Ray less. Zhang Aijia looked at Lei Weidong's young face and said:
"You are the biggest contributor to the development of Hong Kong films! It's just that in this way, you have offended Jiahe, Cathay Pacific, and Shaw Brothers, not only that, but also the crooked courtyard businessmen! ”
Lei Weidong frowned, Shaw Brothers and Jiahe are guilty of offending, after all, people will always be offended when they rob business on their turf, it doesn't matter if it's sooner or later!
Cathay doesn't have to be afraid, now Cathay is pointing to Hong Kong movies for dinner, as long as the movies released in Oriental Cinemas are good at the box office, they won't worry about selling!
Coupled with the board of directors a few days ago, Shao Yifu owes Lei Weidong a few favors, and the Southeast Asian market is not afraid of not being able to open at all.
The key is that the matter of Wanwan is troublesome, and many of the cinema operators in Wanwan are state-run, which will offend the authorities of Baodao.
Although the Wanwan authorities keep saying that they strongly support the local film industry in Wanwan, in fact, this is not the case at all.
Support for local movies, phew! You're lying to the common people.
If the Wanwan authorities really supported local films, then Wanwan movies could collapse in the 80s!
Although it is said that there is the influence of the underworld, it is the high-pressure policy implemented by the Wanwan authorities against private film companies in order to monopolize the Wanwan market is the culprit.
It is precisely because those people are eager to eliminate all the film companies in the private sector that the living space of small and medium-sized films in the bends will become smaller and smaller.
It can be said that it is only a matter of time before the movie is finished.