Qianjiangyue was forced to close down, which can be regarded as a blow up in the national wind circle.

Gu Yifang also thoroughly saw the combat effectiveness of die-hard fans, although Qian Jiangyue did not release any customer information, but according to the avatar and the only ID, these fans still pulled out one of the copycat stores.

That store mainly makes antique COS clothes, and also receives processed national style clothes.

The circle of making ancient clothes and the national style circle have more or less intersection, and this matter itself has nothing to do with the circle, but under the anger, what reason is there to speak of.

After the cottage store was complained about and the store was closed, the war burned two circles.

The online battle is lively, Gu Yifang's family is not idle, Gu's mother will still mention it every now and then, and let Gu Yifang arrange work.

Gu Yifang thought about it, downloaded the APP of Yingling, searched for relevant online store customer service positions every day and shared them on Gu's mother's WeChat, and after more than a month, Gu's mother finally stopped.

Aunt Gu applied for the job, but was repeatedly brushed off because of her typing speed, and as for the new cousin, she disliked that this job was done by a woman and didn't bother at all.

The Mid-Autumn Festival was looking at the APP at home, shopping for the national style stickers, and Gu Fang suddenly came up with the idea of having his own shopping APP, otherwise, like Qianjiangyue, he would suddenly close the store for rectification, and the loss would still be very large.

Although Qian Jiangyue later used a small shop as a transition for the time being, but after the store rating dropped and the search was low, it was enough for them to drink a pot, such vicious competition made Gu Yifang understand the complexity of the business district for the first time.

"Make an APP? Expensive, right? At this time, Lucy had arrived at the scene of the Mid-Autumn Festival in Xietang, and the background was noisy, "The APP will be constantly updated and maintained in the later stage, but what you said is a problem, why don't we prepare another store?" ”

"The store has to have a transaction to be successful, and if two stores are selling, it will feel informal." An Jiaqi, who hadn't participated in the discussion for a long time, was also blown up by Qianjiangyue's matter, and began to take the time to care about Sui Sui Fanghua.

An Jiaqi said that Gu Yifang also took it into account, and she shared a link to an article on the official account of Sui Sui Fanghua in the group.

Due to the linkage between Qubao and Weibo, most customers still add Weibo accounts, and the official account is deserted, and Gu Yifang has done some experiments on it.

In the article she posted, those product pictures clicked in, and a product page popped up.

Gu Yifang explained, "This article is still in preview, only if I share it, you can see it, it is risky to put it on a platform, we can try the micro-store, but the service of the micro-store is not perfect, and the shopping experience is still not as good as Qubao." ”

Lucy said: "Whatever, anyway, there is a spare place, Qianjiangyue, a five-year-old store, said that it will be closed, it is too unsafe, I inquired, and now Qianjiangyue has taken the customer's joint letter, as well as the official letter of the local * door, plus Yuexi's government relations to negotiate with Qubao." After all, it's a cultural industry, but we're not. ”

"You have Young Master Song, and you have Songfeng Organ Tea, why not?" An Jiaqi teased.

Hearing An Jiaqi mention Song Shiyuan, Gu Yifang couldn't help but feel guilty in his heart.

Recently, Gu Yifang rarely saw Song Shiyuan, and Song Shiyuan no longer asked her to make an appointment, but only took her to Dr. Rong's side for follow-up twice, and after stopping the medicine, she never contacted her again, which made Gu Yifang feel uneasy, but she didn't dare to say anything or do anything, for fear that Song Shiyuan would misunderstand.

"How do you compare that? Qianjiangyue has won the design award and the provincial cultural award, sister, when will we do one. ”

Hearing Lucy's voice, Gu Fang came back to his senses and asked, "What's that......?" Wouldn't a new store like us, a small shop, be easily hacked? ”

Lucy smiled: "Thinking too much, what's the benefit of starting a small shop or a new store?" I hope that there will be a knowledgeable category Xiao Er who will open a section and subcategory for the national style, Jiaqi, you can consider fighting for it. ”

An Jiaqi replied: "Forget it, compared with fashion stores, all the stores specializing in national style on the platform are probably not as good as a fashion store, if you want to have an exclusive section, you must first increase the scale and output, and it is more reliable to get a vertical station than to open a section." ”

"What does vertical station mean?" Hearing the new term, Lucy immediately asked.

An Jiaqi asked Gu Yifang to explain, Gu Yifang said, "The vertical station is the most important thing in an industry, for example, the most popular is Miya.com, which specializes in selling maternal, infant and children's products, and all well-known brands that children under the age of 12 eat, wear, and use, all of which are available on it, as well as regular promotional group purchases." ”

"Oh,It turns out that the first class of things is a vertical station.,Isn't this just a separate store under a certain category on Qubao? Does it make sense to do that? Lucy was puzzled, "Doesn't this have to be bought from one store to another?" ”

Gu Yifang continued to explain: "Maternal and infant children's products are a strong social circle, which requires buyers to share a lot of information and experience, usually to buy a piece of clothing, we may only need to look at the product evaluation, but maternal and infant children's products need more information sharing, so the predecessor of Miya.com is actually a maternal and infant information station with a forum, and later the website has organized many group purchases, and gradually became a vertical station." ”

"Yes, you know that very well." Xiaoxiao Yuxie, who has two children, is also a regular customer of Miya.com.

Lucy laughed and said, "Sister, are you confused? What one party does is Tianmei, of course I understand this, speaking of which, the national wind circle is also a strong social circle. ”

An Jiaqi teased: "You mean fighting? ”

"Poof, you're too direct." Lucy seemed to be drinking a drink, and was almost choked, "Don't say it, the fight in the national style circle is like a serial, this grievance and hatred, you can play several films, I always feel that Qianjiangyue is not over." ”

Unfortunately, Lucy was right.

On the day of the end of the Mid-Autumn Festival, the old people of the Guofeng Tieba jointly signed a post condemning the "pickpocketing behavior".

The reason for the incident is that Qianjiangyue's unsealing was not smooth, although Qubao has organized people to investigate and verify, but the investigation takes time, which makes many fans feel dissatisfied.

In addition, at the Mid-Autumn Festival national style propaganda meeting, Zhang Lixian presided over the speech and condemned the copycat merchants, as a result, many fans who are not Qianjiangyue also expressed their disgust at the copycat behavior.

The accumulation of this kind of disgust eventually led to a national style party in a certain city, and a girl who came to the party in a copycat national style was stripped of her clothes on the spot.

The copycat national style without the Qianjiangyue trademark was quickly posted on the Internet.

This scared Zhang Lixian a lot, she condemned the behavior of copycat merchants, and did not blame the buyers, therefore, during the Xietang event, taking advantage of everyone's presence, Zhang Lixian organized several old people in the national wind circle overnight to make a statement.

Things have evolved to this point, which is both surprising and painful for Gu Yifang.

The former clothes burning incident made everyone's hearts twist together, and thus gave birth to the National Style Spring Festival Gala and the Xietang National Style Mid-Autumn Festival, so that more people joined in.

But the behavior of picking clothes not only does not deter copycat merchants, but also makes many newcomers feel cold, and also ruins the popularity of passers-by.

It's impossible to make an app now, so is there a better way?