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Because of the content, horror movies have always been a small market in the United States, although there are many loyal fans, but the number of people has not been very large, accounting for a small proportion of the moviegoers, it can be said that it has not been on the big stage,

Although horror films often appear to be small and large because of small investment, hundreds of thousands of millions of investments in exchange for tens of millions or even hundreds of millions of box office, but in most cases, it is good to be able to protect the capital, and even some bad ones will lose money, so that many times theaters are reluctant to release horror films, at most, it is on Halloween (equivalent to Halloween) that horror films and ghost movies will be released intensively.

And now it's only early March, and there is still more than half a year before Halloween, Lei Weidong will definitely not want the film to wait half a year for it to be released, and the company is preparing to shoot another classic horror film "Friday the 13th", and the two classic horror movies will definitely conflict with each other on Halloween.

So for Lei Weidong, the best situation is that "Moonlight Panic" will be released in the summer.

After all, the most important viewing group in this period is students, except for a small number of ill-intentioned male students who take female classmates to watch horror movies and take advantage of the opportunity, most students still like to watch romantic comedies and commercial special effects films, as for how far horror movies roll.

In addition, in the past two years, the movies of the Giant Lion Company released in theaters have lost to grandma's house, if it weren't for the contract, the theater company would have turned its face a long time ago.

Now that I found that the boss of the film company has been replaced by a Hong Kong person, and I have no connections in the American entertainment industry, the theater company has given more stringent conditions. The company's employees didn't dare to agree, so they had to go to the United States with Lei Weidong, the big boss.

On the plane, Lei Weidong also had a headache after learning about the matter.

This is the helplessness of every newcomer in the industry, you must know that although Lei Weidong is now a billionaire, he is an out-and-out novice in the American entertainment industry, and there is no strong relationship, and it is normal for those theaters to bully themselves.

If it were the former Lionsgate boss William, there would not be such a situation, although William is also a newcomer in the entertainment industry, but he has been a wealthy man in the United States for decades, and his connections are not comparable to Lei Weidong, a foreigner.

Los Angeles belongs to the subtropical region, although the weather temperature in early March is lower than that of Hong Kong, but it is not much colder, I did not look at the weather forecast, it is estimated that the temperature is in the tens of degrees, at least Lei Weidong did not feel cold at all.

However, what surprised Lei Weidong was that it was raining heavily, which rained this season, which is rare in Los Angeles, but there was no thunder, and it was still safe for the plane to land in the rain.

After landing, I walked from the disembarkation passage to the reception hall, listening to the crackling sound of raindrops falling on the roof of the passage, and the rain suddenly became heavier. When leaving the airport, the night sky in the south suddenly thundered and lightning violently, constantly tearing the night sky apart, but fortunately, the plane made by Lei Weidong also arrived in Los Angeles in a quarter of an hour, otherwise it is still a question whether he can land.

"Lei Shao!" Li Mingyu, who was in the front row, reported to Lei Weidong what had happened in the company during this time, and at the same time reported on the current situation! ”

"Brother Li! Those theaters only agreed to arrange 60 screens for us to release "Moonlight Panic" in the summer, and asked for a share of six or four accounts! ”

"Yes, Lei Shao! Although Jerry and Jenny from the review department think that the film "Moonlight Panic" is very good, because horror films are inherently discriminated against by the mainstream Hollywood market, it is difficult to arrange them into the summer schedule! The theater line also talked for a long time before talking about 60 screens! And I can't talk about sharing it! ”

"What does Jessica mean!" Lei Weidong thought for a while and asked.

Jessica was the project manager in charge of distribution at the original Lionsgate Film Company, and after the acquisition of Lionsgate, Lei Weidong felt that Jessica was very capable, so he hired her as the company's CEO, and Jessica worked very hard during this time to manage the company in an orderly manner.

"General Manager Jessica's meaning is simple, move the screening date forward by two months, and release it in mid-April! In this way, you can avoid head-on confrontation with those blockbusters in the summer file, and secondly, you can also strive for more screen releases.

If the release effect is good, it will become famous, and at that time, if you go to the theater to talk about the second screening, you can not only take the opportunity to ask for more box office shares, but also strive for more screens.

"If you go two months in advance, how many screens can you strive for! It's the end of February now, and it's time to come to the level! Lei Weidong thought for a while and asked. It's okay to release it in advance, after all, the main audience of horror movies is not a student, and it's not impossible if the conditions are good.

"300 screens, but what the theater chain asks for is not a share, but a negotiated reserve price! As for the time! Li Mingyu replied immediately.

"General Manager Jessica has already made people prepare, it's completely in time!"

"It's time to do it, just negotiate the reserve price!" Lei Weidong couldn't help but smile bitterly when he looked at the non-stop rainstorm outside the car, it seems that those theaters are really not optimistic about this film.

In the United States, there are three ways to share between the distribution company and the theater chain, negotiating a guaranteed price, a fixed price, and a share. Literally, it is not difficult to see the meaning of these three shares, the so-called agreement guarantee price, which is naturally that the theater chain is not optimistic about the screening of the movie, in order to avoid losing money, you have to get the money first, and the bottom line is not lost.

And the fixed price is that although the theater is very optimistic, the judgment on the box office is not very clear, and it is reluctant to take risks, but it is reluctant to make money, so it is simply a relatively high fixed price, and if you earn less, you will not lose money, and if you make more money, the theater will not get a dime.

And the last way of sharing is the way Lei Weidong and the others originally talked about the division of the summer file.

As for why we didn't talk about the first two sharing methods at the beginning, it was because in the popular schedules of summer and Christmas, theaters would not agree to which of the first two sharing methods, because there are too many films to be released in the summer and Christmas files, and many blockbusters will be released here.

The first two sharing methods can be said to be a layered method that will only be talked about in the off-season of the movie, and the box office of the movie at this time is generally very low, although the two sharing methods do not make much money for the theater chain, but they will not lose money

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