Chapter 935: Sales Channels
Mr. Lin's name, Lin Quanyou, is forty-three years old, is good at drilling, and can be described as a delicate person, and it is precisely because of this that he is a peasant baby with no education and no background who can mix to the point where he can make many leaders of all sizes intercede for Ren Daiyi and Liu Jiaxing with a phone call.
Lin Quanyou is mainly in the business of drug agency, he does not have a pharmaceutical factory, in the early years he represented the drugs are all regular drugs, but also made a lot of money, the scale of the company is increasing day by day, at this time Lin Quanyou found that the profits of these formal drugs are not as high as health care drugs.
He has a few friends who are engaged in all kinds of health care drugs, these drugs seem to be beautifully packaged, very high-end, atmospheric, and high-grade, but in fact, the production cost is quite low, to put it ugly, get some radish powder, put some water and pills can be sold, and the price is quite high, the cost is low, the price is high, and these friends make a lot of money.
These health care drugs on the market have a long instructions, and the content written on them simply touted these drugs as a panacea for all diseases, of course people with a little insight do not believe it, but these people are not the main force to buy this kind of drugs, and the main people who buy this kind of drugs are mainly old men and old ladies who are idle at home.
Lin Quanyou's friends are also people who have a way, they first recruit some people who can speak well, and after training, let them enter various communities in the capital, and they don't need to do anything, the preliminary work is to chat with those retired old men and old ladies in the community, and they don't sell their own medicines, but they are doing homework.
China's economy has developed at a high speed, but there are also some drawbacks. For example, young people are very busy, they don't stay home all day, they leave their parents at home, and when they are older, they hope that their children can be filial piety in front of their knees, but these young people are working hard outside, so they have time to accompany their parents, and it is precisely because of this that there is the song "Always Go Home to See".
Parents are lonely at home, and these people just take advantage of the situation to ask for warmth to these old men and old ladies, and bring some worthless fruits to see them if they are fine. Let the elderly experience the warmth of their relatives. Once the two parties have a relationship, it is time to make a desperate dagger, and these people will complain, saying that their work is unsatisfactory, and they will be fired if they can't sell their medicines.
The old man and the old lady saw that this child was so miserable. It is inevitable that there will be compassion. Buy some of your medicine. So the first batch of drugs was sold, and this was the beginning.
Once the medicine is sold, these people will be more diligent, and say a few words to coax these old men and old ladies into happiness. Then when it comes to their physical health, they keep hinting that they don't feel a lot better when they take their own medicine, and people naturally feel comfortable when they are happy, and with the hints of these people, the vast majority of people will think that this medicine is effective.
This is a kind of psychologically suggestive marketing tactic, which produces a certain hypnosis to the buyer through guò actions and words, so that they think that the drug is good for their body.
With this hypnosis, these old men and old ladies not only bought these useless medicines themselves, but also persuaded their relatives and friends to buy them.
The so-called training is to brainwash these people and teach them some of the above-mentioned psychological marketing methods.
The business of selling this kind of health medicine is like a snowball, and finally the capital can not accommodate them, they began to promote to the surrounding cities, counties, and rural areas, and the marketing methods in the cities are almost the same as in the capital, but the county and rural areas are not very different, and they will rent a place to measure blood pressure and blood sugar for the people for free, so that these people think that they are not only selling medicines, but also a good doctor.
Especially in rural areas, many people have never seen the world, and they are greedy for a small price to measure blood pressure and blood sugar, and then listen to their lectures, and they are brainwashed as soon as they come and go, not only spending a lot of money to buy these useless and even harmful medicines, but also helping these people sell them.
This kind of health care drug sales model is roughly like this, this model has a shortcoming, that is, the return of funds is slow, want to make money in a few months of hard work layout is not good, in a now sell a variety of health care drugs too many people, the competition is fierce, sometimes a community can have more than a dozen people who promote various health care drugs.
Lin Quanyou was naturally blushing when he saw his friend making a lot of money, but don't look at him as a rural baby who didn't go to school, but his vision is very vicious, and he can see the disadvantages of this sales model at once.
Lin Quanyou wanted to make this money, but he disliked this sales model, the return of funds was slow, and the competition was fierce, and finally he thought of a way - to put these drugs into the hospital, especially in some large hospitals, although the doctor-patient relationship is tense now, but in some large hospitals, the words of the doctor are similar to the holy decree for patients, especially those patients who have not seen much of the world.
In this world, most people are ordinary people who have never seen much of the world, especially those who are older, and it is easier to believe the words of doctors, who say that this medicine is effective, and they buy it in order to cure the disease, and they will not ask much at all.
Lin Quanyou thought of this method, but there was a difficulty, that is, this kind of health medicine hospital would not buy it at all, let alone a hospital as large as Anhe Hospital, even a county-level hospital or town-level hospital would not buy this kind of medicine.
If the medicine can't enter the hospital, Lin Quanyou won't be able to make money, he has a lot of ideas, and after thinking about it, he has a way, the hospital doesn't buy it, so the doctor can sell it on behalf of them, and give them a large amount of commission money.
So Lin Quanyoutong guò guò guò himself 20 years of relationship network all day long to invite some doctors from the big hospital in Beijing to eat, drink and have fun, here are Ren Daiyi and Liu Jiaxing.
Lin Quanyou invited these people to eat, drink and have fun while using their words, he would find those doctors who needed money, and he had a list in his hand.
After inviting them to eat a few meals and drink some wine, Lin Quanyou saw that the fire was almost over, so he cautiously poured out his purpose, Ren Daiyi is daughter is too capable of spending, he really can't help it, as soon as he heard Lin Quanyou say that as long as he helps him sell health care pills, he will give him a large commission, Ren Daiyi was moved, but he also knew that it was too risky to do this, and he would have to stay in prison for the rest of his life, but he couldn't stand Lin Quanyou's money temptation and the daughter of the ghost kept asking for money, and finally gritted his teeth and agreed.
Liu Jiaxing is greedy for money, and as soon as he heard that doing this was so lucrative, and Ren Daiyi was also involved, he immediately agreed.
Anhe Hospital, the best and largest hospital in China, the director and deputy director of the oncology department took the lead in promoting health care drugs, and the patients didn't think much about it, how could the director of such a large hospital deceive himself? So a lot of people bought it.
In the past four months, Ren Daiyi and Liu Jiaxing have earned a lot of profits for Lin Quanyou, Lin Quanyou is not a fool, he also knows that if there is no umbrella to do this, once the East Window incident happens, he will not be better, so he invested all the money he earned into gifts, and he sent them all over and over again the leaders of the Beijing Health Bureau, and then invited them to eat, drink and have fun.
From this, it can be seen that Lin Quanyou is very courageous, and other people are reluctant to take out so much money to give gifts, but he did it, and the effect is not bad, and the big and small leaders know a bunch of people, and they all call him brothers.
With this relationship, Lin Quanyou thought that his business was worry-free, who wanted to kill halfway to bite the gold, and severely punish Ren Daiyi and Liu Jiaxing, Lin Quanyou couldn't ignore them, if the two of them were finished, the doctor would dare to help him sell medicine in the future? So Lin Quanyou moved up and down, hoping to suppress this matter.
But in the end, he did useless work, and he was all disturbed by Su Hongwen, and without Ren Daiyi and Liu Jiaxing's way, he lost a lot of money, so angry that Lin Quanyou lost his temper and vowed to be inseparable from Su Hongwen.
Now no one dares to provoke Su Hongwen in the high-level power circle in the capital, but a small person like Lin Quanyou really can't get in touch with that circle, he doesn't know how difficult Su Hongwen is, and if he really knows, he won't dare to provoke Su Hongwen if he lends him a hundred dares.
Lin Quanyou wanted to find trouble with Su Hongwen but didn't know how to find it, anyway, Su Hongwen was also the vice president of Anhe Hospital, not that he, a drug agent, could move, but when he saw the press conference of Anhe Hospital, Lin Quanyou immediately had an idea.
A phone call was made to the Health Bureau in charge of Anhe Hospital, found the director Sun Wannian, and began to stir up trouble without saying a few words, suggesting that Sun Wannian and Su Hongwen did not take him as the director in his eyes, and even disregarded the opinions of the leaders and privately dealt with Ren Daiyi and Liu Jiaxing, what kind of behavior is this? This is a naked slap in the face of your Sun Wannian, if you don't punish Su Hongwen severely, who will obey you in the future.
Of course, it is impossible for Lin Quanyou to say it so bluntly, the highest level of sowing discord is to say innocuous words, but it makes one party hate the other party, this kind of thing Lin Quanyou did very well, and Sun Wannian was furious in three or two sentences.
Sun Wannian also didn't know Su Hongwen's background, his official position as a small bureau chief was too small, and he couldn't get in touch with the above things, but he also guessed that Su Hongwen's background was extraordinary, otherwise it would be impossible to become the vice president of Anhe Hospital at such a young age, and the appointment letter was directly issued by the General Administration of Health.
With this concern, Sun Wannian didn't dare to blatantly fix Su Hongwen, but it was okay to wear small shoes for him behind his back, and Su Hongwen also took the initiative to send him the door.
Thinking of this, Sun Wannian sneered, picked up the phone on the table and made a call.
On the other side, Su Hongwen didn't know about it, he left a little early in the afternoon and went to Ji Province, Xue Na and Lightning were still at home, so he had to pick them up. (To be continued......)