Chapter 27: Brand Storytelling
I tapped my fingers rhythmically on the table, while quickly combing through the marketing ideas in my brain, and after a while, I said to the people who were looking at me: "My thinking is similar to Wang Jing, and I am also seeking a breakthrough in BP (brand personality), I want to write a brand story with the title of "The First Encounter", of course, this brand story is based on the theme of love, and the love of the hero and heroine starts from this coffee shop...... Then the brand story is expressed in the form of a novel, published on various online platforms, and the brand story is used as the core point of publicity, first popularizing the novel, and using the novel to drive the brand's popularity...... I now have a lot of media resources in my hands to use, once the novel is successful, and then develop the relevant industrial chain, I can adapt the novel into film and television works, and carry out the secondary diffusion of the brand....... The advantage of this is that the cost of making a popular novel is far lower than the cost of promoting a brand, and once the multi-channel adaptation is made, we can even make a profit in the process of promoting the brand! ”
Wang Jing was silent for a long time, and said to me: "Very good idea, if there are enough media resources, this idea is still very likely to be successful, and more importantly: in the process of brand promotion, it can also achieve profitability, which will become a miracle in the industry!" ”
I nodded, Wang Jing saw it very accurately, the key to the success of this idea is how many media resources I have, if there are no media resources, there is no early funding, the possibility of success of this plan is very small, but for me who has a quasi-4A advertising company, these are not problems at all.
Tian Tian clapped his hands and praised: "Zhang Dajia, it's very good, even I, a layman, think it's feasible, by the way, will you use a well-known writer to create a brand story, or ......?" ”
I smiled and said, "If I say I wrote the brand story myself, would you believe it?" ”
Tian Tian shook his head and said, "Resolutely don't believe it!" ”
I asked Mo Han again: "Han Fairy, do you believe it?" ”
"I believe it, but do you have time?"
"It was a long process from the development to the implementation of this plan, so I had plenty of time to write the brand story....... It's not too long! I explained.
After I finished speaking, Wang Jing said with a smile: "I can't see it, Zhang Yixi, who is known as the most ruffian in the business world, has such a literary side, I am looking forward to your masterpiece!" ”
Tian Tian then Wang Jing said: "I also look forward to your masterpiece, although I insist that you don't have particularly superb writing skills!" ”
I didn't care about Tian Tian's questioning, I just smiled and asked Mo Han again: "Han Fairy, what about you?" Will you expect it? ”
Mo Han nodded, still speechless, but from her eyes, I really saw the expectation.
......
This night, we preliminarily determined the marketing ideas, and at about 10 o'clock, we left the coffee shop, and Wang Jing took Tian Tian to leave first.
Mo Han and I were the only ones left at the door of the coffee shop, and I asked her, "Are you still staying in a hotel?" ”
"Hmm."
I thought about it and said, "It's also a big expense to live in a hotel every day, so let's do it, I have a house in the south of the city, and the living equipment is complete, so you can move there." ”
"Is it convenient?"
"Of course convenient, and it's a community along the lake, with a great view, very quiet, very suitable for living." I said, in fact, since I bought this house, I only go occasionally, and after marriage, Chen Qingyi's property and I are separate, and I have also bought a number of houses with appreciation space in Nantong as an investment, so she doesn't even know that I have this house.
........
I drove to this hut with Mo Han, turned on the light, Mo Han looked around, and I asked, "How is it, it's not bad, right?" ”
"Hmm."
I took Mo Han to the balcony, opened the floor-to-ceiling window, and immediately opened up in front of me, I said to Mo Han: "There is a large artificial lake opposite, make a cup of coffee in the evening, sit on the balcony, and watch the sunset fall on the end of the artificial lake, it will be very beautiful and very enjoyable, which is also the most fundamental reason why I bought this house in the first place." ”
Mo Han just said lightly: "Thank you, but I'll give you the rent." ”
"What are you going to do with the rent?"
"Zhang Yixi, okay with it?" Mo Han's tone was soft, as if he was asking for my opinion, but he couldn't refuse.
I understood what Mo Han meant, nodded for a long time, and said, "Then you are free!" ”
.......
I helped Mo Han clean the house, it was already late at night, I looked at the time and said to Mo Han, "Give me your phone." ”
Mo Han took out his mobile phone from his pocket and handed it to me, I dialed my number, and after passing, he returned the phone to Mo Han and said, "Call me if there is something, I will be the first to come." ”
"Hmm."
"Then you rest early, I'll go first."
"Stay safe on the road." Mo Han said as he sent me out the door.
I went back and told her a few more words, until I was sure that she had no problem living alone, and then I was relieved to leave.
.......
When I got home, it was half past eleven o'clock in the middle of the night, there was only a very dim lamp left in the living room, I knew that Chen Qingyi had rested, and after finishing the washing with a very light movement, I returned to the bedroom, to my surprise: Chen Qingyi had not rested, she was knitting something.
I lifted the quilt and lay down beside her, and she handed me a cup of "soothing tea" to help me sleep, and then focused on what she was knitting in her hands.
"Weave what?"
Chen Qingyi smiled and said, "Scarf, it's winter soon, I want to knit a scarf for you and Pippi, as a wife and mother, but I haven't knitted anything for you myself, I don't want to have regrets when I think about it in the future." ”
I understood the meaning of Chen Qingyi's words, and after a moment of silence, I asked, "Why do you say that?" ”
"Don't think about it, I don't mean anything special, I just want to fulfill the responsibility of being a wife and a mother."
I didn't ask any more questions, just nodded, and after a few sips of soothing tea, I lay down and prepared for sleep.
In fact, I can't fall asleep, at this moment I would like to believe Chen Qingyi's words are "saying that those who don't hear have a heart", but I know that maybe she is already disappointed in our marriage now, but a smart woman like her will not say it too clearly, and some meanings need to be experienced by myself.
After a while, Chen Qingyi turned off the light, and she lay down next to me, and I showed that I had fallen asleep, and I thought that we would not have any more communication this night.
In the dark, she gently hugged me, and asked softly for a long time, "Yixi, are you asleep?" ”
"Not yet, is there anything wrong?"
After being silent for a long time, Chen Qingyi's voice was a little choked: "Will we be together forever?" ”
In fact, I rarely see Chen Qingyi unable to control her emotions, but in the dead of night, people are always relatively fragile, so it is easier to reveal true feelings.
"Why do you say this all of a sudden?"
"Last night...... Last night..... I shouldn't have agreed to Ning Xu's separate invitation after the reception..... But nothing happened to us, just a reminiscence between friends. ”
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Thank you for your concern.,There are too many QQ messages.,I didn't go back one by one.。。。 My head still hurts, but I'm trying to write another chapter.