Chapter 269: Perfect Ending 2 (Plus 8)

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After I finished speaking, Manager Zhou said to me with great interest: "Then please talk about your thoughts." ”

I nodded and said, "Our Buick Nantong store has an auto show next month, and this time our advertising focus is on various counties and cities under it, and Rugao is one of them." After a pause, I made a helpless smile and said: "But the golden advertising space in the city center here is all rented by your Jinhui real estate, and my original intention of coming this time is to hope that you can give us a piece of advertising space in the city center, so I just said that your advertising is too dense and selfish." ”

Manager Zhou smiled and said, "Director Zhang, I appreciate your honesty and can understand you. ”

"Thank you!"

Manager Zhou still kept smiling and asked me in an expectant tone, "Then what do you mean by cooperation?" ”

"My idea is this: having a house and a car is the most basic criterion for a successful person, and it is also a prerequisite for our cooperation, and these two are also the life goals that many people strive for."

"That's right."

I nodded and continued: "Your real estate positioning is relatively high-end, and the consumer group is relatively high-end, I think you can set the core appeal of this opening advertisement: respect for experience, a model residence for successful people, so as to achieve psychological value for target consumers first, and then the promotion means should also reflect the high-end, now many real estate play the slogan of buying a house to send air conditioning, send TV, and send refrigerators, compared to millions of houses, such promotions are obviously not sincere enough." ”

Manager Zhou had a shocked expression on his face: "You mean to buy a house and send a car??" ”

Not only Manager Zhou, but Chen Qingyi was also shocked by my thoughts, and looked at me with a pair of beautiful eyes.

I smiled and said, "Yes, it's just to send a car, to have a house, to have a car, what a stimulating slogan, what a provocative slogan!" ”

Manager Zhou still said to me with a shocked face: "Suppose the average retail price of each house is 800,000, and we need to send 150,000 cars, this ~~~ This doesn't make sense, we basically don't make a profit!" ”

Chen Qingyi also looked at me more suspiciously, she must not understand why I suddenly had such a substandard idea, 800,000 yuan of houses, 150,000 yuan of cars, the developer has a problem with his head, so he will do this!

I smiled and said: "This is just to create a commercial gimmick, of course, it is impossible for every household to send a car, it can be given to consumers in the form of a lottery, and consumers who have not drawn a car air conditioner and refrigerator are still sent, so that even if they don't get the car, there is also a psychological comfort, in fact, the car is to create a propaganda explosion, overwhelm the opponent in momentum, just imagine on the day of the opening, the sales site put 10 cars as prizes, what a momentum, this is also a concrete performance of promotion, It can stimulate consumers' desire to buy, and also reflect the strength of your developers and the high-end of the real estate! ”

Manager Zhou nodded, agreeing with my statement, but still smiled, and said: "Director Zhang, I think your identity today is more like a salesman, since you said that it is cooperation, we bought your Buick car as a prize, and we have to give up the billboard to you in the city center, so what are our benefits??" Is it just to please consumers, if it is just like this, it is difficult for me personally to accept this cooperation, and the top management will not agree. ”

"Of course you have benefits, first of all, I guarantee that you as a prize car, is the lowest price in the city, in addition to the advertising costs we invested in this auto show is also very huge, advertising almost covers all counties and cities including Nantong, I can give up a certain space in all the advertising has been put to you Jinhui real estate, to promote the news of your opening, you don't ignore that there are many surrounding counties and cities for investment to buy a house consumers, we pull the net advertising model, Will help you to the maximum extent to attract investment consumers in Nantong, when the time can we jointly do a phase of housing, car activities, if a one-time purchase of your house and our car, we will give the maximum degree of concessions, as for how to make profits more appropriate, we determine the cooperation and then develop a specific plan! ”

After I finished speaking, Manager Zhou pondered for a long time, I waited for his reply impatiently, and finally he said to me: "The cooperation you proposed is indeed very attractive, but 10 cars, need more than 1 million purchase funds, this is not within the scope of my authority, I need to report to the top management" After a pause, he continued: "But the billboard in the city center, I can call the shots and let you give you a piece, regardless of whether our cooperation is successful or not." ”

I got up and stretched out my hand to Manager Zhou and said, "Thank you so much, Manager Zhou!" ”

"It's time to make you a friend, I appreciate you as a creative and thoughtful young man, as you said, we rent so much print advertising resources, which is a waste in itself, as long as it is not given to competitors, I am happy to give it to you!" Manager Zhou reached out and shook my hand with a smile!

When parting, Manager Zhou sent me and Chen Qingyi outside the company, and he said to me: "I am personally very interested in this cooperation, once the top management agrees, I will Chapter 262 Save time, we bought some food, and solved the lunch in the car, although the business negotiation in Haimen was relatively smooth, but because the delay in Rugao was too long, when I arrived in Qidong, it was already evening, and the advertising on Qidong could only be delayed until the third day, but I think the delay is worth it, If I can reach a cooperation with Jinhui, I will sell 10 cars before the auto show starts, which greatly increases my winning chips!

This is a night for me and Chen Qingyi to stay in Qidong, this night, because of fatigue, we didn't go anywhere, after dinner in the hotel, I asked Chen Qingyi to sit on the rooftop of the hotel for a while, she readily agreed-

(6th Update)

ps: Thank you again for the strong performance of the mobile phone number brother, today is still 6 more ~~~~! Keep up the good work and strive to rush to the first, and at the moment it is still third!

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