At the beginning of a new month, the company should make a report on the previous month's financial situation to speculate on the direction of the market.

"Secretary Wang, have all the relevant matters of the board of directors been arranged?"

"Chairman, the relevant matters have been arranged a long time ago. The meeting is scheduled for ten o'clock, and you can go down now. ”

"Well, let's go down!"

As soon as I entered the conference room, the other directors had already arrived, waiting for the chairman to start the meeting.

"Alright, let's start the meeting!"

Director Ji: "Ladies and gentlemen, what you have in your hands now is the company's financial report last month, compared with the previous months, the company's economic ability last month did not rise much, average. ”

Marketing Director: "In recent months, the company's operating conditions have remained at the same level, and there has been basically no growth. Our department has studied the market trends, and with the current developments, it is likely that our products will be obsolete. ”

Sales Director: "Yes, although the sales performance in the past few months has been similar, but now it is getting more and more difficult to sell. There is no problem with the products in this issue, but the marketing methods are not. ”

Chairman: "Then your sales department doesn't have new marketing methods?" ”

Sales Director: "There are no new marketing tools yet, but we are trying to do it. ”

Chairman: "What is the current market trend?" ”

Marketing Director: "Our department has made a market chart, you can take a look. Now on the market, there are many products that compete with us, and they are all uneven. ”

Chairman: "What are the advantages and disadvantages of our products?" ”

Sales Director: "The quality of our products is the best in its class, and at the same time the price is the highest. ”

Director of Finance: "Can you consider a price reduction now?" ”

Director of Sales: "Price reduction? Absolutely not, our R&D costs are very high, and we can only lose money after the price reduction. ”

Chairman: "What should I do with this product?" Exiting the market? ”

……

Instantly, no one spoke anymore because they really didn't know how to market the product and where it was going to go.

Chairman: "Okay, there is no result in the discussion today, so let's do it today, adjourn the meeting!" ”

When the chairman returned to the office, he was very confused, he had been walking in the business world for so many years, and had launched countless products, and every time the marketing methods were okay. However, this time, he encountered the Waterloo of his life, and now the form is different, and the market competitiveness is too great, which is a headache for him.

"Sister Wang, is the chairman here?"

"In. What, what's wrong? ”

Su Wen: "I have a document that needs to be signed by the chairman, and this document needs to be used urgently." ”

"Then you can go quickly!"

Su Wen walked into the office and said, "Chairman, are you free?" I have a document here that you need to sign, and this document needs to be used urgently. ”

"Got it, bring it!"

The chairman quickly signed his name, and suddenly, he had an idea, he wanted to give it a try.

"Su Wen, it is very difficult to market the company's first phase of products now, can you think of any marketing methods?"

"What product?"

The chairman gave her a product manual, and Su Wen read it seriously.

"The R&D cost of this product is relatively high, and the average person is not very willing to consume, and the slightly more high-end people look down on this product. If we can lower the price a little bit and increase sales, maybe the cost can still be earned. ”

"If it were you, what would you do?"

"What the product needs is a market, and if it can't be sold, it doesn't find a market. This phase of the product is mainly skin care, and during this time, there is only one type of person who needs to buy a lot of this product. ”

"Who?"

"College students who are about to enter college. The first course for college students to enter is military training, and the weather in the south is generally hot. In addition, when they first entered college, they also became beautiful and could dress themselves. So they are the main consumers of this product. ”

"Yes, we ignored that."

"Of course, the price is a little bit higher, but we can bundle it with other products."

"Bundle?"

"Yes. As far as I know, the company's business includes communications, and college students will definitely buy mobile phone cards when they first enter the school. If you bundle these two, our products will definitely sell well, and the communication business will be profitable. ”

"Over the years, our company has mainly gathered consumers in the white-collar class, but we have forgotten about college students. Indeed, if this product is promoted to college students, it will definitely achieve a win-win situation. ”

"Chairman, these are also some of my thoughts, whether it can be sold or not, it still depends on the sales department."

The chairman nodded, and he was satisfied. Su Wen is a talented person, his vision is not wrong, she, Su Wen, will definitely become a character in the future. He was relieved that his dream was not far off.