Chapter 731: Behind the TV
"Twenty-two .4 percent, that's an exciting number, and our hard work and hard work have not been in vain." This is of course an exciting number, you must know that the highest ratings of many TV dramas are not so high, as long as "Queen Seondeok" maintains the level of the beginning to win the reputation of high-quality TV series, it is inevitable that the ratings will increase as the plot unfolds, "But everyone should not be carried away by this, as long as the TV series does not end for a day, we can't relax, but the general can rest assured, as long as this TV series has a happy ending, the celebration banquet will be very grand." ”
Li Jingming's encouragement of the two-in-one words was almost not taken to heart, and they focused more on the 22.4 percent premiere ratings, which was a fantastic start. Although everyone knows that Li Jingming's market appeal is strong, few people believe that the premiere of his TV series can reach more than 20% of the ratings, and even the dinner fund set up by Li Jingming himself is a joke set at a percentage.
The premiere and the hit are two situations, no matter how much publicity is in the early stage, there will still be more people watching the TV series they were chasing when the broadcast starts, you must know that the quality of the new TV series here cannot be determined, but there is an old TV series that has been chasing for a long time because of liking, and the two sides will know how the audience will choose. Li Jingming got the number here, and other entertainment companies naturally found out, this number really scared them a lot, what are the ratings of the premiere of "Da Chang Jin"? 18 percent, and then look at MBC's message board and the major netizen distribution centers on the Internet, there is a unanimous praise, which means that according to this trend, the highest rating of "Queen Seondeok" is likely to exceed 57.8% of "Dae Jang Geum"! It's not six years ago, the ratings of TV dramas have been greatly impacted by Internet culture, and people's nightlife is richer, and the current 50% is more valuable than the previous 60%.
The presidents of many entertainment companies sighed in various ways, and there was only a strong sense of powerlessness on the psychological side. To say that this situation is all due to Li Jingming's popularity, it can only be sour words, and the results of "Queen Seondeok" rely on the top Hollywood production strength of the LAD Entertainment TV drama team after all. In terms of popularity, almost no one in the Korean entertainment industry can compare with S.M's artists, and the "generation of boy groups and gods" that fans advertise is a bit exaggerated, but it is not wrong to find S.M artists at the peak of popularity in every era, but S.M is not called Waterloo in terms of TV series, it is just a big joke. TVXQ was dragged by S.M's senior management to film a TV series when it was in its prime, but he almost died on the TV series. Many people can't figure out the reason for this, in fact, it's easy to understand by comparison, what Lee Hyori couldn't do during the peak period, how could they succeed? If you don't have the strength to rely on popularity alone, when the audience is all girls?
"Let's have dinner and wait for the weekend, let Jingming release the good news first." Kim Tae-hee knows how to look at it, now that Lee Kyung-myung has achieved such good results, there will naturally be a lot of them, and you call to congratulate you, and LAD Entertainment will definitely take advantage of this opportunity to grab resources. The work of winning people's hearts naturally falls on her shoulders.
Kim Tae-hee and Lee Kyung-myung have a close relationship, and the rest of the crew almost treats her as half a boss lady, so they let Lee Kyung-myung go when they saw her statement. Everyone knows the general situation and knows that Li Jingming should not be pestered to ask for credit at this time. Naturally, there was a fuss around Kim Tae-hee.
"You've made me miserable, people don't know your phone number, they all call me, and now the phone is hot." Song Seok-jae was joking on the other end of the phone. Although he is a little busy, he is in a good mood, and being busy is a fulfilling happiness for him. Because he is young, Song Seok-jae especially enjoys the feeling of being the most respected among the middle-aged presidents of a group. He knew that it was Li Jingming who gave him this qiē, so he was very grateful to the other party. Originally, he thought that Li Jingming was really looking for a helper to start a business, but as he got to know Li Jingming more and more, he knew that this was just his wishful thinking.
"My President Song, you are the elder of LAD Entertainment, these people don't contact you, who do you contact, those who can work hard, take advantage of this opportunity to help us expand our territory." Li Jingming still admires Song Shijae very much, the workaholics in movies or TV series are all women, only a big man like him doesn't want to do things and just wants to do things, he himself is a very self-disciplined person, Song Shijae is more self-disciplined than him.
Song Seok-jae is used to Li Jingming's scoundrels, but some things still have to be decided by Li Jingming himself, "The advertisers can't sit still anymore, and after learning that the advertising time is in our hands, they have come to Cheongdam-dong to block me." Whether to reject them all or sell them is up to you. ”
In the past, many advertisers wanted to win the advertising time before and after and between "Queen Seondeok", which is a must-earn deal, even if the publicity effect is not satisfactory, they can sell Li Jingming a good, and now that the table of "Queen Seondeok" is so strong, they can't sit still, even if they grab it, they have to grab an advertising space. MBC and Li Jingming are not in the same position at all, they used to bully the party, but now it is their turn to be bullied, the agreement between Li Jingming and MBC is very simple, this TV series does not charge MBC's money to MBC to broadcast, there is no problem of zài buyout or buyout, and the advertising time is naturally owned by LAD Entertainment, that is to say, MBC can only make a shout. MBC had to agree, MBC, as the kingdom of TV dramas, is now not as good as KBS in variety shows, and TV series are not as good as SBS, how embarrassing and embarrassing it is, besides, the heir of the Lee family, who controls most of South Korea, has just been forcibly replaced, how dare he be disobedient?
Li Jingming divided the advertising time to his family's company, and the four groups of Hanwha, Shinhan, Hanjin, and Lotte alone have already taken out four advertising slots that last nearly one minute, and there are so many subsidiaries and allies below, Li Jingming never thought of selling them at all. Song Seok-jae said that he was listening to opinions, but in fact, he wanted Li Jingming to decide, and Li Jingming was not hypocritical, "All of them refused, "Queen Seondeok" has enough strength to impact the title of 'national TV series', and now when selling advertisements in this kind of ratings, isn't it selling gems as glass, even if you want to buy it, you have to wait until the second half to sell it." ”
"Isn't that going to offend many?" Song Seok-jae asked puzzled, but as soon as the words came out, he regretted it, with the identity of Li Jingming, he was still afraid of offending people in South Korea? The gap is so big that there is no such thing as zài offending when there is a certain amount of time.
"Tell them directly that the ad has been sold to the five major groups." The five major groups mentioned by Li Jingming are the five major groups of their traditional forces, Li Jinmin Zhao's industry plus Xijie Group, as long as people see the advertisement, they will know that Li Jingming is "internal digestion", so naturally they will not have any more ideas. Li Jingming is not for money, he is for slapping people, as long as the time goes by, many people will find that there is no advertisement for Samsung and the same interest group near the broadcast time of "Queen Seondeok", which is slapping Samsung in the face. In the past, no matter which station it was changed to, Samsung's advertisements always came out every few minutes, but now they are suddenly crowded and disappear, which will be a huge blow to Samsung's all-day image.
Samsung's Lee family has been very depressed recently, first in the game of economic crisis, the Lee family put a heavy loss, then Roh Moo-hyun's bribery scandal, and now he has been squeezed out, which can be described as a mess. The Li family is very helpless, even in SBS, they can't have the energy to make people unable to get advertising time, but after suffering a series of thunderous means, the other Li family did it, and there is no need to explain anything, which is already evidence that they are inferior to each other. Samsung never thought that he could be compared with the other Li family now, but everyone looked up and didn't look down, so they didn't save face at all, which really hurt them.
The most injured is Lee Jae-yong, Li Fuzhen and Li Xuxian are women, fortunately, he is a big man, although he is a brother in terms of seniority, but in terms of age, he is Li Jingming's uncle's generation, and he was led by Li Jingming's nose for a year, and in the end, he lost face and lost his face, and his face was really unbearable, and he was so angry that he was hospitalized recently. Before Li Jingming used the lipstick effect to set up a trick before the economic crisis, he ruthlessly cheated Samsung, and then used Roh Moo-hyun's problem to blackmail them to make a big profit, and recently he actually ruined their face with a TV series, which really made him unhappy, but how unhappy it is, he still has to bear it.
Roh Moo-hyun's matter is settled, but the shame of Samsung is not over, they cleaned up Roh Moo-hyun in order to protect their own interests, but they didn't calculate that Lee Jingming jumped out to be a good person at this time. Originally, Li Jingming did all the things of collecting evidence, planting undercover agents, and mobilizing the procuratorate, and it is not an exaggeration to say that Roh Moo-hyun was forced to death by Lee Jingming, but after Roh Moo-hyun died, he jumped out and got a national funeral, and suddenly became a good person regardless of his previous suspicions. Samsung's side has become a typical image of a murderer who kills donkeys and kills people, and all of his own people are cold-hearted, and they begin to make plans to disobey them, how can Lee Jae-yong not be angry?
If the ratings of "Queen Seondeok" are not good, or the quality does not meet the psychological standards of the audience, then Li Jingming's actions are just jokes, and Li Jingming has done a better job than everyone expected, then this has become a weapon. Now Li Jingming is not in the mood to think about the next thing, he is being pestered by Jessica, "The ratings are only 22.4 percent, and it's hard to say what will happen in the future." ”
"I don't care, I just want to play a cameo role in it, and the TV series you shoot may go downhill, am I really a fool? This is the most likely work to become a national TV drama in recent years, and I must leak my face. "Jessica used to be able to put on the boss lady's shelf, but now she can't sit still as soon as the ratings come out, this will be a work recorded in the history of Korean TV dramas, how honorable it is to leave a name on the actor's change, not to mention that this is still a TV series by Lee Jingming. Although she has asked for a role for Tiffany before, what is the relationship between Jessica and Li Jingming, and she is not embarrassed to be coquettish now. (To be continued......)