Chapter 1713: The Next Set
In the face of such an unprecedentedly large commercial deal, it is natural that the EU will not make China more lively than such a trivial matter as a hundred generations.
Therefore, the problems such as the national attributes mentioned by Masaya are purely due to his own failure to see the form clearly.
Of course, Cui Zhengyuan has no obligation to give him detailed science popularization. can say so much, as long as he sees that Zhengya has not yet arrived at home stupidly, he knows that his tricks are useless.
Sure enough, after Cui Zhengyuan's words were finished, he fell into silence and panic.
Immediately saw that Masaya was able to sit in the position of Sony's CEO, except for inheriting the family business, it cannot be said that he is incapable. In fact, as long as he puts aside his ambition and unrealistic ideas, he still has his own uniqueness in the operation of the enterprise.
Otherwise, Yuxiong would not have cultivated him so deliberately, allowing him to use the company's various resources and toss repeatedly.
However, he immediately saw that Zhengya was born at the wrong time, and he ran into Cui Zhengyuan with a halo of rebirth. Not only is he not weaker than him in intelligence, but he is even more insidious and vicious.
The most important thing is that Cui Zhengyuan is very clear about the general trend of world development, and can take advantage of the situation to move left and right.
Therefore, although Cui Zhengyuan's strength was far weaker than him at the beginning, in more than ten years of fighting, it was the Sony Group that suffered the most.
By now, it is no longer possible for Takami Masaha to get rid of Choi Jung-won's entanglement and no longer focus on the annexation of the C.J Group.
As a courtesy, it is no longer something that can be swayed by the idea of seeing righteousness.
Sony's huge assets are also tempting in Cui Zhengyuan's eyes. If he hadn't taken advantage of Sony's decline to plunder interests, Choi Jung-won would not have been a qualified capitalist.
Not to mention that there is also Park Jung-jae's blood feud, and Situ Jingyuan's death is also related to Sony. The reason why Tang Biao has not been caught now is that without the protection of Sony, it would be impossible.
At this point, Cui Zhengyuan knows very well that there must be a person between him and Lijian Zhengya who must be completely destroyed. in order to draw a perfect end to this protracted battle.
But now it seems that Immediately Zhengya has been tossed enough by the company's predicament, and it seems that there is no such sober understanding. Otherwise, he would never have called Cui Zhengyuan.
Perhaps it was A.P's cooperation with Sony in the Japanese entertainment market in recent years that made him mistakenly think that the conflict between the two sides was just an act in the mall.
But it's okay to do this, since he didn't realize the strict nature of the problem, then in the case of mental calculation or unintentional, Cui Zhengyuan's chances of winning are even greater.
Thinking like this, Cui Zhengyuan's brain was running rapidly, ready to give Tsumi Zhengya a trap to completely destroy Miè.
If you want this trap to come true eventually. Then you can't be too persecuted on the issue of Hyakyo, so that Tatsumi Masaya can perceive his ultimate goal.
But Cui Zhengyuan, the music copyright of EMI, is very greedy and does not want to give it to Sony completely. So after a lot of hard phone negotiations, two people who hate each other finally came to a consensus.
The acquisition group, led by A.P., will form a phalanx, and together with Sony and the U.S. investment bank, they will jointly invest in an acquirer to buy EMI's music rights business.
After the acquisition, A.P., like Sony Music, enjoyed unrestricted rights to use the copyright business. Other participants are subject to the amount of capital contributed. They also enjoy different profit dividends.
In this way, although it did not snatch Momoyo from Sony's hands, it prevented Sony from swallowing Momoyo Music alone.
This is the same as the sale of Sony's Tokyo headquarters building, which did not achieve the ultimate goal. It's like eating noodles halfway through. But half of it was still hanging in the air. Swallow, can't swallow; It's a pity to give up.
Instead, the music rights business of Momoyo was acquired, and the music division of A.P was further expanded. Finally, the tentacles of business were extended to Europe and the Americas.
The final result of this transaction was that Cui Zhengyuan was satisfied, and immediately saw that Zhengya was discouraged.
But Choi Jung-won is like an insatiable Jewish businessman. And not satisfied with the results achieved this time. In order to completely destroy his enemies, his trap officially began to operate.
For several days in a row, Mr. Choi met with executives from ICM and RiotGames in his office for confidential consultations.
The specific content is unknown to the outside world, because the number of people who can enter and leave Cui Zhengyuan's office is very limited, so the confidentiality of the news is still very good.
However, sensitive people have found that the international game market, which was originally calm, has begun to surge, and keen people have discovered an unusual taste.
Soon, the first big move in the video game market was detonated by Sony, which instantly attracted the attention of all over the world.
Sony Computer Entertainment announced that it has acquired Gaikai, a U.S.-based cloud gaming company, for $600 million, announcing its determination to enter the cloud gaming business with the PS4 in the future.
At the same time as the news of Sony's acquisition, there were some bits and pieces. For example, ICM from South Korea and RiotGames from the United States were originally interested in buying Gaikai. But in the end, because the price was not negotiated, it was pocketed by Sony.
It seems that Sony is still the leader in the video game market, and it is still expanding its territory strongly.
Only Cui Zhengyuan smiled at the news and didn't take it to heart at all.
If it is someone who has also crossed over, they will understand how much Sony has suffered in this acquisition war.
According to the original history, Sony will finally complete the acquisition of Gaikai in July. But now the time of this acquisition is a month earlier than in the previous life.
In addition, in that time and space, Sony's purchase price was only $380 million, not the current $600 million.
Compared with the two, Sony paid $220 million more. This is definitely a heavy pain for Sony, which is strapped for funds.
It was only at this time that Masaya Tamami reacted, and ICM and RiotGames joined the acquisition, which was completely inflated. Its role is the same as that of A.P's acquisition of EMI, which is to prevent Sony from completing business integration and structural adjustment smoothly.
Unfortunately, in order to find the right profit point for the company in the game entertainment business as early as possible, we did not let our competitor Microsoft get ahead. Sony had to suffer this big loss.
Seeing that Zhengya is fighting with a lone wolf, there is no way out, and he must concentrate on solving his own problems in order to avoid the collapse of the company.
With his full support, CEO Kazuo Hirai ignored the strong opposition of Keiichi Morita, Hideki Komiyayama and others, and began to integrate the group's business in a big way.
If there is no Cui Zhengyuan, Sony may be able to get out of the predicament in 2015 with its strong self-help and trembling management.
But it's a pity that Choi Jung-won won't give them this opportunity.
has the memory of the future, and it is the biggest weapon for Cui Zhengyuan to be able to play to the death.
Choi Jung-won is well aware of Kazuo Hirai's strategy. In the future, Sony will implement the "onesony" plan, focusing its main business on games and entertainment, mobile phone business and finance.
As for the original eight major businesses, they will be significantly reduced.
As far as he can remember, Sony will lay off thousands of employees, sell off its VAIO computer division, and spin off its outdated television business.
It can be said that Sony's reform can be described as drastic, but it is very risky. And the opportunity he wants to take advantage of is naturally the problem in the integration of these businesses.
The first day of July 2012. Almost all the big business and economic media in the world broke a bombshell news.
Sony, which is in the midst of a business realignment, will lay off thousands of employees over the next two to three years. Not only that, but even the departments involved in the report have a detailed list.
As soon as the news came out. The world was in an uproar. No one thought that Sony, the world's first-class electronics business empire, had reached this field.
In the New York and Tokyo stock markets that day, Sony's stock plunged another 30 percent, falling to an all-time low.
Only this once. According to the predictions of financial experts, Sony lost more than $17 billion.
And what made Sony most anxious was not the losses in the stock market, but the protests of employees who were all in danger.
Early the next morning. Tens of thousands of Sony employees gathered at the entrance of Sony's headquarters to protest the company's layoff policy.
According to the employees, the company's mismanagement is the result of the leadership's decision-making mistakes, so what's wrong with those who work hard for them?
Sony's senior management did not expect the news of the layoffs to leak in advance, and in the face of the turbulent situation, they had to suspend their business and urgently activate pacification measures to ensure the normal operation of the company.
While Sony was trying its best to solve its own troubles, Choi Zhengyuan had already united with many financial forces such as China and South Korea and began to plan a secret battle plan.
The target of this plan is Sony Finance, which is currently making good profits.
As the most profitable department of Sony at present, if Sony Finance suffers a blow, it will be equivalent to announcing Sony's death sentence.
Choi Jung-won felt that his strength was enough, and with so many strong reinforcements, it was time to prepare for the final judgment for Sony.
In addition, Cui Zhengyuan also patiently sorted out the information about Sony's other big killer weapon in his previous life, and together with the information transmitted by Sony's internal ghosts, he formed an incomplete technical report on the PS4 under development.
He put the report in the hands of RiotGames and ICM, directing the two gaming companies to do their best to publicize the technical numbers.
In Choi Jung-won's memory, the PS4 launched by Sony in the future will create an unprecedented sales of more than 20 million units, becoming the hottest game console in history, and beating Microsoft's Xboxone.
It can be said that in addition to finance, PS4 is also another golden lifeline that continues Sony's life.
Although Choi Jung-won also believes that although PS4 sales are gratifying, the prospects are mediocre and not enough for Sony to turn around. But in his cautious heart, he didn't even want to leave the PS4 as a lifesaver for Sony.
Although his game company does not have the high-end R&D capabilities of Sony, it is still possible to sort out a detailed number based on the existing technical parameters and the information left over from his previous life.
Don't need anything else, when the time comes, poke this information to Microsoft, I believe that Sony's biggest opponent will be very happy.
At the same time, the unreleased PS4 has a technical data leak, which will also be a fatal blow to the sales of this product.
Another important product sold by Sony, the CMOS image sensor, is also very popular in the market. But Cui Zhengyuan didn't have anything to do about it, so he had to sigh.
However, if Sony Finance and PS4 suffer a fatal blow, the CMOS image sensor alone will not be able to sustain this business empire.
Now, Choi Jung-won is finally beginning to see the dawn of Sony's collapse and the fall of Masa-Masa Immediately. (To be continued......)