After a short silence, I said to Shen Man, "Say it, I'm mentally prepared. ”

"Hmm." Shen Man responded, and after a period of silence, he said: "Xiluo once sold smuggled cosmetics, and the incident that caused damage to the interests of consumers was deliberately exposed, and the spearhead was directly aimed at you, and Haijing Coffee was implicated, and now many giants in the catering industry have also come forward to criticize you...... The damage to the brand image of Seaview Coffee is already inevitable! ”

I kept my composure and said, "I'm already on my way to the airport, waiting for me to go back and deal with it." ”

"Well, come up with a solution as soon as possible." Shen Man reminded me.

......

I hung up the phone and pressed my middle finger to my temple, the impact of this crisis was unprecedented, and once the brand image of "Seaview Coffee" was damaged, it would inevitably cause a chain reaction.

What officials are most afraid of is peachy news, and what business people are most afraid of is this kind of news that has violated the rights and interests of consumers, which is devastating for business people, and I can foresee that no matter what kind of plan, it will not be able to save this crisis, and the concoctors are clearly trying to put me to death.

At this moment, I can't tell what my emotions are, and I don't want to believe that this is Anqi's doing, because she knows: We were very passive in selling smuggled cosmetics at the beginning, and we didn't know it at all, and Brother Luo also endured two years in prison because of this, the price we paid was big enough, if we still used this incident as a weapon of attack, it was too cruel, I definitely don't believe that she did it, in my heart she is actually a very kind woman!

......

In the afternoon, I arrived in Shanghai, got off the plane and immediately turned on my mobile phone, I want to know the latest trend of things, I am most concerned about the investors of "Sea View Coffee", whether they have plans to withdraw under the wind and grass.

I just wanted to call Shen Man, but I received a call from Wang Jing, I was not surprised by his call, in fact, he is now acting as an assistant to An Qi and President Wu, but I don't believe that this incident was planned by him, because in my heart he is bright enough to disdain to do this kind of thing.

As soon as the phone was connected, Wang Jing said to me without a trace of verbation: "Zhang Yixi, I don't know about this matter, and I am also very angry, using such inferior means in the competition......"

"I believe in you." I only said four words.

"What are you going to do now, such a deep public relations crisis must be carefully solved, and if it is not handled well, it will be fatal to a brand!"

"First restore the real story of the whole incident to the media, and then apologize to consumers, as for whether they can understand, it's not out of my control.......

Wang Jing sighed and said: "It is inevitable that the brand of Seaview Coffee will suffer a heavy blow, try to minimize the loss, and I will find out who is behind this matter...... Wait for my news! ”

I didn't say thank you to Wang Jing, but asked, "It can't be Anqi, right?" ”

Wang Jing was silent for a long time, and said, "Is it Mr. An, I don't dare to affirm with you now....... I won't say more, you pay attention to your own emotions, and the mentality of not being chaotic is the basis for solving the public relations crisis, I think you know very well! ”

"I understand...... Touch base. ”

"Hmm."

.......

Hanging up the phone, my chest was unusually suffocated, but I always reminded myself to calm down, and then called Shen Man again.

When the phone was connected, I immediately asked, "Senior sister, how is the investor's reaction now?" ”

"I haven't heard anything from them yet, but...... But the situation is not optimistic, since Mr. Wu and their coffee shop came out, our market has been compressed, the continuous decline in turnover has shaken them, and now this thing has happened, it is simply worse! ”

"You test their attitude first, and if they waver, we can come up with a plan to deal with it immediately."

"Well, I'll do this, where are you now?"

"I just got off the plane and arrived in Nantong in two hours, you should notify the middle and senior management of the company now, and the meeting will be on time in two hours."

.......

After returning to Nantong, I did not delay for a second, immediately held a crisis resolution meeting, the meeting lasted for 3 hours, constantly someone proposed solutions, and constantly overthrown, everyone understands, no matter how we solve, brand damage is inevitable, such a public relations crisis, although not as serious as the "Sanlu incident", but not much, a high-end brand operator, has the experience of selling smuggled cosmetics, and caused an extremely serious use accident, no need to think, You can also feel how hard it hit the related brand "Seaview Coffee".

In the evening of the restlessness, the consequences of the exposure incident also began to appear, in Nantong there have been some high-end customers, asking to cancel the membership card, and ask us to withdraw the recharge balance, of course, I don't believe that this will be completely consumer behavior, it is likely to be the opponent deliberately created the card return incident, in order to amplify the negative effect, affect the judgment of consumers, cause panic among investors, I believe that there is no accident, tomorrow we will see in the media overwhelmingly about "sea view coffee" Reports of card returns.

This is definitely a conspiracy that has been planned for a long time, the suddenness and inevitability of the whole event coexist, and there is also a constant negative momentum to push the whole event in a worse direction, if it were not for a careful planning, it would not have presented the current mortal situation.

I have a hunch that things will eventually develop to a point where they cannot be saved, because the opponent made the initial event with the determination to kill, and such a meticulous event planning shows that the opponent is clever and vicious!!

Who is this terrible enemy?

......

Home is empty, I have nowhere to go, just lock myself in the office, and then numbly listen to one bad news after another, at this moment I am so powerless, I suddenly find that there is really no one around me who will give me emotional comfort...... It was I who personally pushed one woman after another who once loved me away from my side...... Now that I am alone, it is sad and lamentable!

I lit a cigarette and sat there, unable to remember to eat or drink, and all that swirled in my mind was the picture of myself after I was ruined.

In fact, I'm not so afraid of being ruined, anyway, I used to have nothing, only when I went around a gorgeous circle and returned to the original point, but I was unwilling, unwilling to be so preoccupied by my opponent, unwilling to condense the efforts of countless people to achieve the "Seaview Coffee" was destroyed in a despicable conspiracy!

The night is so late, the urgent phone ringing of the public relations department in the next office has not stopped, and the current public relations department has used all its resources to reduce the damage of this incident, but anyone with a discerning eye knows that there is very little hope, and maybe tomorrow I will receive a written document from the investor to withdraw the investment.