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Li Zheng and Pan are of course very happy that Li Yifan can often appear here, because in their hearts, this boss is definitely a genius, and he is very attentive and thoughtful about the construction of the website.

In fact, it is precisely because of his ideas that the newly founded car trust home quickly gained a firm foothold in the vigorous Internet tide that has just unfolded in China, and has become a unique professional automobile website.

Although the website has just been created, because they have done several professional evaluations in a row according to the instructions of the boss, they have won professional praise in the hearts of many audiences.

Such a reputation is of great benefit to the future development of the car trust home website.

And the more critical point is the courage and courage of their boss, as well as their thick wallets, which are the main reasons why they are desperate for the boss and the company.

In the past few years, when you have not become the front row of the industry, and when you have not been recognized by many netizens, what can you rely on to stay in the eyes of many netizens?

It has to be advertising, and advertising in these years costs money, no matter where you put it, you need money.

TV, newspapers, online portals, and that page navigation page, if you want to add the name of the car care home, then you will have to pay for it.

And in this regard. Their boss is never stingy. It doesn't matter how much the other party wants. He doesn't bargain with you at all, he just throws the money at you.

The boss said before that he would take out hundreds of millions, not for anything else, but to smash advertisements for them, and with such a strong support, they can quickly increase the popularity of their website.

And with popularity, then everything that follows rolls in.

But there is another premise, and that is: At this time, that is, in the early stage of network construction, you not only have to spend money on the advertising network, but also have to support the company's big votes, salaries, bonuses, etc., you are all the same.

You must know that at this time, because of the construction, the website is in a crazy expander, recruiting troops. Personnel and equipment, that is all money. Again, this is a big expense, and the site may not be able to see benefits in two or three years.

In other words, the boss should be prepared to throw money into it in the past few years, and the average boss does not have such confidence.

But there is one in front of you, and when people throw money, they don't treat money as money at all, so you say that you will feel cool with such a boss?

Money means there are resources, resources means rapid development, and rapid development means that this industry is very promising.

"Boss, our website has been developing very well lately. The number of internal employees has expanded to 300, and the construction of the website, in terms of technology, is already preliminary. We have been testing online for a few months, and we have performed very well, and another point is that our traffic is growing day by day, and now we can basically reach 300,000 clicks per day, and the long-term busy users can basically reach more than 50,000......"

Pan Xiang sat in front of Li Yifan with a small notebook that recorded various data, and reported to him that when he reported, his eyes were also shining, obviously he was very satisfied with such results.

And Li Yifan is in a deep posture at this time, in fact, he is completely pretending to be B, because he knows that if this car trust home website continues to develop according to the trajectory he expected, it will not take a year, even Pan Xiang in front of him, when he looks back at such data, he will feel very funny.

The daily traffic of 300,000 shows the number of users for a long time, more than 50,000, is this data exaggerated?

In fact, compared with several domestic portals, this data also seems a bit pitiful, but for an automobile professional website that has just been established for a few months, such data is indeed very bullish.

But in later generations, the car trust home was only launched in 2005, and a few months after the launch, their traffic exceeded 600,000, and by the end of the year, their average daily traffic exceeded 4 million, and the number of long-term online users reached 600,000.

A few years later, when the car trust home developed into the country's leading automobile professional portal, the average daily page views of this website can casually exceed more than 2,000 plays, and the number of long-term online users can exceed 4 million.

So Pan wants to report this little data to him now, which is not enough to see at all.

However, in front of Li Zheng and Pan Xiang, his emotions must not be revealed, because if he expresses it, it will easily hurt the fragile self-esteem of these two people, after all, they do not have more than ten years of life experience like themselves.

"Huh? That's a lot of data! You have to keep up the good work! Continue to make the characteristics that we have made in the recent period, and also make our style, make our characteristics, and bring customers a different user experience, so that more people will come to browse our website. As for advertising......"

"In terms of advertising, boss, you don't have to worry, we have been advertising very well in recent times, mainly concentrated in Beijing, Puhai, Yangcheng and, Shenzhen and Hong Kong and other domestic first-tier developed cities. And we are also according to the boss you said, mainly to contact their local TV station to advertise, but also in the elevator, bus, subway, do a lot of advertising, in this way, in order to ensure the advertising effect at the same time, but also greatly reduce the cost of advertising. After all, they are not advertising on influential TV media such as Big Pants Station or Mango Channel, so the advertising fees of those local TV stations are not so expensive, but they still have a great impact on their local area. Recently, we have counted that after these ads, the attention of our website has increased by about 15% compared to before, and it is still growing slowly, if we continue to maintain our current momentum, then our website visibility will continue to increase in the future......"

Li Zheng on the other side hurriedly introduced to Li Yifan at this time the impact of advertising on the development of the website.

Li Yifan felt very good when he heard it, after all, how to advertise and where to advertise at the beginning, these ideas were all from him.

Now that such good results have been achieved, of course, this is inseparable from the credit of his leadership.

"Okay, do you have enough advertising budget for this year?"

Li Yifan asked again, Li Zheng was stunned for a moment, and then immediately replied.

"Enough is enough, and there is even a certain amount of surplus, but we plan to move these remaining advertising dollars to next year's advertising."

"Oh? How much is left in advertising dollars? ”

Li Yifan asked casually, when he left here before, when he was the big shopkeeper, he left the company with 80 million advertising expenses, and this fee was specifically for this year.

According to his prediction, he will invest advertising money in the company for three consecutive years, and after three years, if the company still fails to become the first in the industry, then there is no need to keep the company.

"There are more than 30 million left!"

Li Zheng replied with a little embarrassment, because he really couldn't figure out what the boss meant by asking, did he want to siphon out the funds?

Li Yifan didn't have such an idea at all, and he planned to increase the advertising fee year after year, but what he didn't expect was that this Li Zheng was really reliable, he didn't spend 80 million a year, and there was still 30 million left.

"Well, you don't have to keep the 30 million, you can use the money for advertising expansion in some second-tier cities. This money is mainly concentrated in some second-tier cities in eastern Guangdong, as well as some economically developed second-tier cities around Jiangsu, Zhejiang and Shanghai, because the economy there is developed and the per capita wealth is rich, so the people there have stronger spending power and more desire and ability to buy cars. Rest assured, I will not cut back on advertising, you know, in my vision, our company, in the next few years, will be the country's No. 1 automotive professional website. ”

Of course, Li Yifan could see what Li Zheng was worried about, and at this time he hurriedly gave him a reassurance.

"Yes, I know the boss."

Li Zheng was full of excitement at this time, originally in his plan, he planned to start next year, and only start to expand like some economically developed second-tier cities in China, such as Hangzhou, Jinling and other economically developed areas in the south of the Yangtze River, but he didn't expect the boss to be farther than he saw, and even the requirements for expansion were more rapid, requiring him to start this year, so as the veteran of this website, why should he not do it.

"By the way, I have recently watched several reviews that you have done in a row, and I feel good, very professional, I believe that after these reviews are released, there will be people who do not know the car and understand the professional knowledge of the car, which is very good, which is also the original purpose of our construction of this website, which is to promote it in China, and popularize our car culture, about this, I have been very concerned."

Li Yifan casually praised Li Zheng and Pan Xiang on the other side, anyway, it doesn't cost money. (To be continued......)