Chapter 54: Discrediting Them

In the evening, Zhao Hongbing received a call from Tong Xiang: "Boss, what you asked Director Luo to investigate, he has already found out." On the phone, Tong Xiang's voice seemed to have a faint eagerness.

"Oh, tell me, what's going on now." Zhao Hongbing asked.

In the afternoon, he had already gone online to the relevant forums to read. Also as a master of network promotion, Zhao Hongbing quickly determined one thing.

If those posts can be ranked so high, it is very likely that the other party has already sold the moderator.

"Boss, Director Luo just contacted a person who posted and gave a sum of money before the other party relented.

He said that the posts he made were all made by someone looking for him, giving him some content, and asking him to write again, they took it from Yangcheng, and they have now received a new task. ”

"Oh, there's another mission? What kind of task is it that probably has something to do with us, right? ”

"Boss, the second task he said really has a lot to do with us." Tong Xiang's voice was faintly eager, and he said, "Again, their task is to discredit us Yuris in various forums." ”

Hearing this, Zhao Hongbing's eyebrows couldn't help but turn cold.

Who, who would do such a hurtful thing.

"Boss Zhao, according to the information provided by that ghost, the planning of the second task will mainly discredit the quality of our brand's products and the clothing attitude of the store." Tong Xiang said loudly.

When he heard this, Zhao Hongbing held the phone's hand and couldn't help but tighten it.

"Boss, who do you think we have offended? How can they smear us like that? Tong Xiang sighed and asked out loud.

"Hehe, don't guess." Zhao Hongbing sneered and said, "Nine times out of ten, it is the costume of the Boton world. ”

On the other side of the phone, Tong Xiang was slightly silent: "It is estimated that it is them, the location is Yangcheng, although there are many clothing factories and brands in Yangcheng, but they are the only ones who have been unhappy with us." ”

Tong Xiang quickly thought of this possibility, and now, the clothing company with the worst relationship with Uulis Clothing is Bolton World Clothing Company.

"But boss, they don't have to, do they?" Tong Xiang muttered to himself and said.

Kill 1,000 enemies and lose 800 yourself. Doing such a thing will definitely damage the interests of Ulris Clothing, and it will not be beneficial to Bolton World Clothing at all.

The practice of Bolton World clothing can be called thankless. With such spare money to discredit Uuris's clothing, why not open a few more * stores?

"No, nine times out of ten, it's Bolton's costume." Thinking of the dinner experience a few days ago, Zhao Hongbing knew the root cause.

"Boss, what should we do now?" Tong Xiang was also angry in his heart at this time: "Why don't we find a few network companies now, and treat others in their own way?"

Bosses, like ordinary consumers, are relatively less affected by the Internet, and even if someone wants to discredit us, the impact on us is not very great.

However, Eddie clothing under the company is a franchise brand, boss, I think it is a good choice to smear Eddie clothing! ”

Hearing this, Zhao Hongbing nodded slightly.

Tong Xiang said that he wanted to smear the Eddie brand, which is indeed a good choice.

If Bolton really wants to discredit Yuris's clothing, the method used can be regarded as "cutting fine meat with a slow knife". It will only affect the perception of Ulis clothing by a small percentage of potential consumers. Even, these cognitions are not long-lasting.

Most consumers see the negative news about Uuris clothing on the Internet, and they may only need half a month or a little longer to leave these news behind.

It is precisely because of this characteristic that many competing opponents rarely use this method.

In this way, it can be regarded as a higher cost, but the benefit is smaller, and if you are not careful, you may backfire on yourself.

For example, the two mobile phone manufacturers in the previous life, Ou Bao and Sogo, because they all made smartphones, and the price range and main performance were similar. It's always happening to target each other, exposing each other's internal information and negative information.

Although the people who eat melons are very happy to watch, after a long time, the impression left on consumers is that the two mobile phone brands are fooling consumers, which is a subtle image that is difficult to change.

But that's not the case with Ueris and Bolton and Eddie under Bolton.

Because Ulris is its own * store, while Bolton and Eddie are franchised stores.

"Boss, what do I think of this suggestion?" In the end, he is younger than him, although Tong Xiang knows that this will not be directly beneficial to their Ulis brand, but Tong Xiang still wants to be willful once.

Ullis Clothing is a consumer brand, while Eddie Clothing is a franchise brand. Since the current treasure has not yet come out, the source does not have a platform that allows them to compare prices and check the evaluation of this clothing store before buying a piece of clothing.

However, when prospective franchisees join a brand, they will carefully find insider information to evaluate the feasibility of joining.

Tong Xiang's approach can be regarded as to the point.

"Tong Xiang, you can take charge of the daily business of Uuris Clothing." Zhao Hongbing said loudly: "I will deal with this matter." ”

On the other side of the phone, Tong Xiang nodded slightly, and then hung up the phone after chatting a few words about some other matters.

After hanging up the phone, Zhao Hongbing began to think very seriously about the feasibility of Tong Xiang's proposal.

Since Boton's clothing insisted on destroying the relationship between the two sides, Zhao Hongbing would of course have to fight back slightly. Thinking of this, Zhao Hongbing made another phone call to Director Luo, who was in charge of network promotion.

The next morning, on his way to the Ullis Operations Center, Zhao Hongbing stopped at a newsstand and bought a rare copy of the weekly entertainment newspaper.

In the office, Zhao Hongbing sat in his office position, and after turning through about three or four pages, he finally saw the news he wanted to find.

After Zhao Hongbing finished reading the report, he casually threw the newspaper aside.

There are too many facts that happen every day in the entertainment industry, and the smearing of Tan Meimei is not a real big deal, even some formal entertainment, when writing this report, there is no evidence, basically all of them have heard about it, it is said that something like that.

There is no real evidence, and the media is careful when reporting it. In Zhao Hongbing's view, this is just a joke.

slandering Tan Meimei can only be regarded as a side attack. Zhao Hongbing believes that Bolton World Clothing will put more resources on directly discrediting their Ulis costumes.

In another office, Zhao Hongbing and three employees of the promotion department are observing possible changes in the forum.

According to the news that Tong Xiang bought, the network company hired by Bolton World Clothing will attack Uuris Clothing on several forums today.

Under the bribe of money, Yuris even got the approximate time of the other party's posting.