Text Chapter 181, Jiayi's way out

"Gao saw it! However, there are a few low-level people who let Jiayi TV get out of the predicament! I wonder if Sister Liang is interested in hearing about it? Lei Weidong picked up the teacup.

"Oh! Tell me about it! Hearing Lei Weidong's words, even Zhang Aijia was interested.

Liang Shuyi didn't know who Lei Weidong was, but Zhang Aijia knew it very clearly, because he chatted happily with Uncle Wu in the afternoon, and Zhang Aijia also inquired a lot about Lei Weidong's affairs, and out of love for his younger generation, Uncle Wu didn't hide anything.

It can be said that Lei Weidong's achievements in the past half a year are clearly known to Zhang Aijia, otherwise he would not have pulled Lei Weidong to give his best friend Liang Shuyi an idea.

"The first solution is very simple, that is, to find a way to cancel Jiayi TV's prime-time educational programs!"

"Everyone knows that the dilemma faced by Jiayi TV is that from 2 to 6 o'clock in the afternoon, from 9 o'clock to 11 o'clock in the evening, a full 6 and a half hours of time must broadcast educational programs, which can be said to seriously limit the ratings of Jiayi TV Station.

Without canceling educational programs, it is extremely difficult for Jiayi TV to make a profit. Unless you can make educational programs attractive and increase the ratings of educational programs. ”

"Impossible! Educational programs can't be canceled! Hearing Lei Weidong's first solution, Liang Shuyi shook his head.

The shareholders of Jiayi TV have long seen the problem of educational programs, but they have applied for it many times, not to mention canceling it, or they have been rejected even if they shorten the broadcast time.

There is no way that the shareholders of Jiayi are very powerful, but the shareholders behind TVB and Li TV are even stronger, and they can see that Jiayi TV is unlucky, which is the happiest of those people, how can it be easy to let Jiayi get out of trouble.

In fact, there are several ways to increase the ratings of educational programs, such as educational programs such as the Hundred Forums in another time and space, and the ratings are absolutely hot.

But these are rootless water, the shortcomings of educational programs are too powerful, and no matter how popular the ratings of educational programs are, they can't compare to the ratings of movies, variety shows and TV series.

Even decades later, most of the world's educational programs are subsisting on government blood transfusions.

"As for the second method, it's also very simple! It is to find a consortium or company that is not for profit to invest in! Seeing that Liang Shuyi vetoed the first method in one bite, Lei Weidong was not surprised, and said the second method with a smile.

"Find a consortium or company that is not for profit to invest in! Is there such a company in Hong Kong? Liang Shuyi had some questions.

Hong Kong is a capitalist society, and almost no one does what is not profitable.

"Why not! Isn't that what Xinhua is? And Huo tycoons, them! I'm sure they're willing to take a stake! However, I estimate that the British government in Hong Kong is unlikely to agree

"Lei Shao, your second method is a bad idea, the leftist forces will not say anything when they enter the TV station, but if you want to take control, you still !! Is there a third way? Liang Shuyi somewhat agreed with Lei Weidong, although Lei Weidong is not very old, but he is still very accurate in seeing the problem.

Although these methods proposed by Lei Weidong are not easy to implement, they are the best way to solve the problem at present.

"The third way is very simple, which is to make a profit from TV dramas and other programs! I believe that this is the most feasible method for Jiayi TV at present, and it is estimated that Miss Liang also thinks so! ”

"TV drama shows are profitable! Hearing this method, Liang Shuyi smiled bitterly:

"Don't hide it, that's the idea I went to Jiayi TV this time! I plan to increase investment in TV dramas, vigorously poach people from TVB, and produce excellent TV dramas to increase TV ratings. ”

"Sister Liang, if you only do this, it can only be a dead end, at this stage, it is almost impossible to increase the ratings of Jiayi TV TV dramas!

Lei Weidong picked up the coffee and pretended to take a sip.

"To be honest, I have been watching the TV series produced by Jiayi during this time, because these TV series are not better than Wireless and Li in terms of actors' costumes and sets! It's very appealing to the audience!

It's just that this is all spent money, TVB and Li's production of a drama cost 250,000, but Jiayi can invest 500,000. The TV series is obviously stronger than TVB and Li's, and the ratings are naturally very high, but this high has come to an end, and it has reached the ceiling, even if more money is invested, the increase in ratings can only be minimal? ”

"Then, Lei Shao, do you know the reason?" Liang Shuyi has also thought about this problem, but there is no good way to go black on the TV series.

"It's very simple, Hong Kong's population is too small, and Jiayi has been established for too short a time! Lei Weidong analyzed.

"Before the establishment of TVB, Hong Kong TV was always in the hands of foreigners. The Chinese tycoons felt that there should be a discourse TV station in Hong Kong, so they invested in the establishment of TVB, and these Chinese tycoons did not think about making a profit, so TVB was free from the beginning, and the broadcast picture was a color effect. ”

Liang Shuyi sighed: "No wonder the wireless ratings have always been so high, it turns out that there is such a history, under the national flag, and it is broadcast for free, which shows the feelings of Hong Kong citizens towards TVB." I didn't expect this to be working at wireless for so long. ”

"That's right! Lei Weidong nodded and agreed: "Now that the inertial ratings of wireless have been formed, and a large number of loyal viewers have been cultivated, it can be said that Jiayi TV's ratings in TV dramas have reached saturation, and he has attracted all the audiences he can attract!" It's impossible to make a fuss about TV drama ratings in a short period of time! ”

"So, isn't Jiayi TV hopeless! Then what's the point of me going to Jiayi! ”

After listening to Lei Weidong's analysis, Liang Shuyi also felt that it was a wrong decision to go to Jiayi TV, but now that the wood is in the boat, the matter of changing jobs by himself, even if it is still in the secrecy stage, TVB executives must have received the news. Even if you don't go to Jiayi, you definitely can't stay in TVB. So what should I do, are I going to lose my job?

"Of course, you can't say it's hopeless!" Lei Weidong smiled: "Didn't I just say it, work the TV series!" ”

"But Lei Shao, didn't you say that the ratings have been fixed!"

"The ratings are fixed, but who said that TV dramas can only be sold in Hong Kong, Sister Liang, if you become the general manager of Jiayi TV, then your eyes can't just stare at Hong Kong, you must know how many people are in Hong Kong now, and there are only more than four million and less than five million, what is the meaning of being the king and hegemonic in such a small place!"

"Lei Shao, what do you mean!" Liang Shuyi asked.

"It's very simple, the production and broadcasting are separated, a separate TV drama production department is set up, and the well-made TV series will be sold after it is broadcast on Jiayi TV! Since Jiayi's boss He can spend a lot of money to buy TV series from Wanwan, why can't he sell Jiayi's TV series to Wanwan, not only to Wanwan, but also to Southeast Asia and Singapore! ”

"This!"

"Sister Liang, is there any difficulty in what Lei Shao said!" Zhang Aijia asked.

"It's not difficult, it's very difficult!" Liang Shuyi sighed.

"Needless to say, there are no private TV stations anywhere, they are all TV stations controlled by the government, and it is not impossible to sell them, but it is very difficult! It takes time to grind, and it won't be done in a while and a half! ”

"What about Southeast Asia and Singapore! I've heard that a lot of movies are sold anywhere, and movies can be TV, can't they? Zhang Aijia asked.

"It's more difficult in Southeast Asia!" Liang Shuyi shook his head and said:

"Those places are worse than bends, although there are many Chinese, but after all, it is not an area where the Chinese are in power, in addition to the films of the Shaw Brothers and Jiahe over the years, have you heard whose movies can be screened there, these all need relationships, and it is very difficult to enter the Southeast Asian market without a strong relationship! Movies are so difficult, let alone TV series. ”