Chapter 3: A Tough Rival
When the prince and Han Feng met to go wild fishing on the weekend, I was still nervous, putting myself at work, as if I was a work machine, I couldn't remember how long I hadn't participated in a group activity of my friends, sometimes I was curious about my reasons for doing this, but I never got an answer, when my friends talked about it, they all said that I was venting, in fact, I really didn't understand why I was like this.
After a busy weekend, I suddenly received a call from Wang Jing, saying that he was on a business trip in Nantong and wanted to get together with me.
For more than a year, Wang Jing and I often get together, basically I will ask him when I go to Yangzhou, and when he comes to Nantong, he will naturally ask me, but I don't drink anymore, but this does not affect our friendship.
At noon, I called the prince and Han Feng and went to Wang Jing's appointment together, and this time, he unexpectedly brought two strange men.
After taking a seat, we introduced each other, and Wang Jing said to us: "These are Liu Jie and Zhang Cun, my colleagues at work, and also my brothers. ”
I, Han Feng, and the prince greeted them separately, and then began to eat, except for me, they all drank liquor.
After each of them cared about the current situation, I asked Wang Jing, "What is the errand in Nantong this time?" ”
Wang Jing put down the chopsticks in his hand, his expression became solemn, and he said to me: "Recently, our Mr. Wu and a behind-the-scenes boss are preparing to enter the coffee and simple food industry, and now this project is in charge of the three of us. ”
I was a little surprised, although I heard that Mr. Wu has been very interested in the catering industry for the past two years, but I did not expect to get involved in the coffee industry.
Wang Jing lit a cigarette and continued: "We are friends, but each is its own master, I won't go around in circles with you, our positioning and brand strategy are completely consistent with your Seaview Coffee...... We will closely follow your marketing strategy to complete the customer diversion, and the company's headquarters will also be located in Nantong. ”
Wang Jing's words shocked me, his strategy is a barbaric wisdom pig game method, at present, we Seaview Coffee has completed the original accumulation, in the market to obtain an excellent reputation, at this time sideways appeared with the "Seaview Coffee" almost no different coffee shop, and we have any marketing activities, they will follow closely, in this climbing effect, will undoubtedly attract the attention of consumers, in a short period of time with the help of the popularity we have accumulated, enhance their own popularity.
What's more, their barbaric wisdom pig game methods will infinitely increase our operating costs, so that the two sides fall into vicious competition, I am almost certain that Wang Jing's behind-the-scenes boss must have a background, if there is not enough wealth, who dares to play this kind of naked capital game.
"Who's the other boss behind the scenes?" I asked.
Wang Jing shrugged his shoulders and said, "Whether you believe it or not, I really don't know, but Mr. Wu's instructions are very clear, that is, to enter the high-end coffee industry, and capital is not a problem....... As for this aggressive marketing strategy for your Seaview Coffee, it has nothing to do with Mr. Wu and the boss behind the scenes, I led my team to formulate it, and we just want to use the popularity accumulated by Seaview Coffee to quickly rise to the top....... Since everyone is positioned in the high-end market, sooner or later we will have to go head-to-head, it is better to have a comprehensive confrontation at the early stage to form a topic effect and reduce the cost of our brand building. ”
I nodded, putting aside the competition, I still appreciate Wang Jing's honesty, it's just that his strategy is too aggressive, but this is the mall....... From now on, Wang Jing and I will be in two camps, although in private we are very good friends.
Wang Jing stretched out his hand to me: "I'm looking forward to playing with you." ”
I shook Wang Jing's hand and smiled, "Me too." ”
.......
After separating from Wang Jing and the others, Wang Zi and Han Feng returned to the company with me, and they each lit a cigarette, their faces solemn.
"That Wang Jing is too provocative, he actually gave us a challenge in front of us!" The prince's tone was displeased.
I shook my head and said, "Each has his own position, and I don't think he is provoking, but out of a reminder among friends, do you want him to put a cold arrow behind your back?" ”
Han Feng nodded in agreement with my statement, and said with a solemn face: "It's just that his pertinence is too strong....... The catering industry has a strong customer source mobility, and once they surpass us in terms of service and hardware facilities, we will fall into passivity in an all-round way! ”
Han Feng's worries are not unreasonable, the reason why Wang Jing dared to do this is because Mr. Wu gave him the bottom, capital will become their biggest advantage, and what can be dealt with at present is to let "Seaview Coffee" go public, and further raise funds to resist this competition crisis, but last year, the China Securities Regulatory Commission put forward higher requirements for the net assets, profits, growth rate, and profitability of catering companies listed on the market.
I was silent for a long time and said to Han Feng and the prince: "Actually, I want to find out who the other boss behind the scenes is, and what level of funds he will provide to build this project, so that we can also have a bottom to deal with it." ”
"Yes, but Mr. Wu's connections are so wide, it's really hard to determine who he is working with, and regardless of the boss behind the scenes, just Mr. Wu is enough for us to drink a pot!" The prince said with a solemn expression.
Han Feng and I nodded, and after a long silence, Han Feng said, "Why don't we give up the direct sales model and open a number of franchise stores." ”
I resolutely denied it, said: "No, our IT management platform is weak, many processes can not be guaranteed by the system, once the explosive expansion, the complexity of information flow and people flow will increase geometrically, if the management ability can not keep up, it is easy to make mistakes, and then we have not waited for competitors to do it, we have already been in a big mess......
After a moment of silence, I said: "The soldiers will block the water and cover the earth, let's wait and see what happens, if we want to completely subvert Seaview Coffee, it is not something they can do overnight, at this time we need a cool head to make accurate judgments...... We still have some time. ”
Han Feng and the prince nodded, this matter needs to be considered by us in the long run.
.......
In the evening, I received a call from Chen Qingyi, she told me that she was going to attend a meeting today, that she would be late from work, and asked me to go to school to pick up Pippi, and I immediately dropped all my work and rushed to school.
Teacher Xia waited for me with Pipsqueak until I came and handed Pipsqueak to me.
I picked Pipsqueak into the car, and he proudly took out a Hasbro Transformer from his school bag and said to me, "Dad, do you think my Transformer is handsome?" ”
I was surprised and asked, "Who gave it to you?" ”
"Two aunts I don't know!"
My heart instinctively tightened: "What do they look like?" ”
Pipsqueak thought for a moment and said, "Two eyes, a nose, and a mouth......"
I had a bit of a headache, Pippi was so small that he didn't use adjectives to describe physiognomy at all.......
I wondered if there would be Angel among them. Then he denied that Pipsqueak had met Angel before...... But he denied it, after all, it was two years ago, and it was only one side, he was only a little over three years old at the time, and he probably didn't remember Anqi.
As I continued to think about it, I felt that I might have thought too much, in the past few years, I have accumulated a wide range of contacts, maybe it was just sent by a cooperative customer, and with Angel's loner personality, it is not very likely that she will appear with other women......
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