After the plagiarism storm came to an end, under the leadership of Zhao Hongbing, Feitong Games gradually regained the recognition of users, and gradually climbed from the third place in the income to the second place, only second only to Yiwang, and in the second year after the end of the lawsuit, it surpassed Yiwang again and regained the first place in the revenue list of domestic game manufacturers.

Zhao Hongbing's Feitong empire is growing in a more and more prosperous direction, and he is also paying attention to the development of other industries, one of which is mobile instant messaging.

Although Feitong now has a mobile version of UU's APP, Zhao Hongbing really wants to make an instant messaging software that really belongs to a smart phone, and he has already thought of the name of this software, called Weixi.

The reason why it will be called micro-message, but also relative to the mobile phone text message, in fact, the full name of the mobile phone text message should be called mobile phone short message, which can quickly achieve the purpose of communication to the user, which is much more convenient than making a phone call, but if the content that needs to be expressed is too much or the time that needs to be contacted is too long, then the cost of mobile phone text message is too huge, and no matter which telecommunications company in China can not provide a cost-effective SMS package that is higher than instant messaging software.

Zhao Hongbing saw this and planned to make a mobile instant messaging software similar to text messages but would not generate high message fees.

"Mobile instant messaging software? UU mobile version is, isn't it okay? Zhang Xiao was greatly surprised when he heard Zhao Hongbing's thoughts.

"Yes, yes, but UU was also built on the PC side of the software, although the mobile version is also fully functional, but I feel that for mobile instant messaging, it is a bit too 'complete'." Zhao Hongbing hesitated.

When Zhao Hongbing hesitated like this, in fact, Zhang Xiao had already heard the meaning of his words, and Zhao Hongbing actually wanted to say that the functions of UU were too numerous, which affected the convenience of mobile communication.

"So what kind of mobile instant messaging software are you going to make?" Zhang Xiao continued to ask.

"Illya, do you think it's possible, let's make a mobile instant messaging software that can be similar to SMS, I mean this software can have the speed and convenience of SMS, and don't need to bear the extra cost of SMS." Zhao Hongbing continued.

"It's similar to text messages or not? Then we can design a concise UI interface, similar to the style of SMS, in fact, as long as the UU link is turned off in the UU space, UU games and UU music, the UU chat interface is very similar, if this new software can be matched with a personal mobile phone number, it may be able to improve social efficiency. Zhang Xiao analyzed.

When Zhao Hongbing heard this, he immediately felt very happy, because Zhang Xiao's words really entered his heart.

"Yes, that's it! I just want to improve the efficiency of social networking, and then change the additional services that UU brings, since this is a smartphone-specific mobile communication APP, it should be more concise. Zhao Hongbing explained.

When talking about these things, Zhao Hongbing kept looking at Zhang Xiao excitedly, because Zhao Hongbing felt that Zhang Xiao was simply a roundworm in his stomach, and he said what he thought in a more vivid way.

"Then I'll tell Ralph to do it right away." Zhang Xiao responded decisively.

"No, they just stay in the original department, I will set up a new branch under Ralph, for the time being, it will be called the mobile phone instant messaging department, maybe it will be changed to the micro-message communication department in the future."

"Huh? You've even got a name in mind, huh? Whisper, uh...... Kindness! It's not bad, the information on the micro end is actually very close to the concept we think. Zhang Xiao praised.

After getting Zhang Xiao's praise, Zhao Hongbing was naturally still comfortable.

Subsequently, Zhao Hongbing found some employees of the original smartphone department, PC department and UU, explained his thoughts to them, and transferred these people to the new department.

The reason why Zhao Hongbing didn't let Ralph Kun, the head of the mobile communications department, do these things, is that he doesn't want Kun to have too much power, after all, the business of the mobile communications department that Kun is now managing is also one of the core businesses of Feitong, if he is given too much power, the future is likely to appear Zhou Chang and Qin Xisong's previous situation, which is where Zhao Hongbing himself needs to pay attention.

After months of product research and development, the beta version of Micro Breath 0.5 was officially tested, for which Zhao Hongbing invited about 500,000 people in the society to participate in the test of this software, and let them give their own use evaluations, most of these people are from all walks of life office workers, some are high school students, college students, and some are elderly people.

Judging from the age group of the testers, it can be seen that Zhao Hongbing's ambition lies, he is to make Weixi, a mobile instant messaging APP, the most popular mobile social software since UU.

"This software is amazing, sending messages is simple and fast, just like text messages!"

"The name of the micro-breath! It's the same as SMS, but it doesn't charge any SMS fees! ”

"I can also send voice, this is the most sassy, it would be nice if SMS could also send voice, but with this software in the future, it is estimated that no one will really send text messages anymore!"

……

After the evaluation ended, Zhao Hongbing received more than 400,000 evaluation feedback, and after the intelligent screening of its IT engineers, some malicious comments were deleted, leaving some positive and pertinent negative comments.

Zhao Hongbing found that most of the evaluators who used micro-information felt that micro-information would facilitate mobile instant messaging in the future, especially in the era when smartphones were gradually replacing traditional mobile phones, and a mobile communication APP that could match smartphones was needed.

Of course, Zhao Hongbing also found a lot of bad reviews that were not optimistic about micro-interest.

"It's too bad, it's better than UU! Slipped away. ”

"It would be nice to have UU! What kind of slight, Feitong's eating appearance is really bad! ”

"I think it's enough to have UU plus SMS, and I don't need micro-interest."

Most people who think that micro-interest is redundant think that the mobile version of UU can replace micro-interest, or think that micro-interest is just a castrated version of UU, in fact, Zhao Hongbing does not feel like this, because the social environment provided by the two is not the same.

UU is more of a series of strangers who meet on the Internet, and Weixin establishes a circle of friends of their own, for this reason, Weixin also provides a personal display platform called "Circle of Friends", on this platform users can freely send text, picture information, and can also see the information dynamics of friends of Weixin, this platform is very similar to UU space, but it simplifies many cumbersome functions and becomes a more pure social function.

In addition to the circle of friends, WeiXi also provides a "shake" function, which is a unique function of Weixi, which allows users to shake another user who is also "shaking" at the same time, and the social method is more interesting and unknown.

After the internal test, Zhao Hongbing announced the birth of "Micro Interest" at the celebration of the eighth anniversary of the establishment of Feitong, and the public beta version of Micro Breath 1.0 was launched on Caiguo OIS and Zhuo'an, two major smartphone system APP stores.