Chapter 26: Kangle declares war
Because Proton has developed a 30-inch LCD TV, Proton has taken a lot of lead in the domestic color TV industry in China, and soon attracted the attention of a large number of consumers.
This made Shen Juyi, the boss of the original color TV giant Kangle, very unhappy,Shen Juyi held a rare meeting of the board of directors in the third quarter,Each time it was to discuss measures to deal with Proton,But because the technology is not mature,Kangle does not have the ability to independently develop 30-inch LCD color TV。
"A bunch of rubbish! He Puteng has only one Chen Canghai, who can stand up to all of you! Shen Juyi scolded his technicians countless times.
However, as angry as he was, it didn't help, because these things were out of his control in the first place, and he had now been thrown a long distance away by Proton.
"Is there really no one who has a good solution?" Shen Juyi asked again.
In the entire recreation board of directors, because everyone is used to enjoying it, they think that the hegemony of recreation can be maintained for at least ten years, so they have no intention of managing the company at all.
Now that the company is suddenly faced with these difficulties, it is natural that these people will not be able to come up with any useful solutions.
Shen Ju was so angry that he directly dismissed the board of directors, and then promoted five middle-level leaders to come up, among them, there was a person named Qin Hai who caught his attention.
"Mr. Shen,Although we can't compete with Proton for the 30-inch LCD TV market,But in terms of overall sales,We are still more than twice as much as them,As long as we continue to fight the price war,Their other businesses will naturally languish,And then indirectly will affect the market of 30-inch LCD TVs。 Qin Hai offered Shen Juyi a poisonous plan.
Naturally, Shen Juyi still adopted it, because there was no one in Kangle who could come up with a solution, and this was a last resort.
However, for Puteng, Kangle's approach is obviously a blatant declaration of war on himself, and Zhao Kuo is also worried about this matter.
He tried to find Shen Juyi privately several times, trying to exchange part of the technology of the 30-inch LCD TV with the other party, hoping to win the other party's understanding and end the price war.
However, as soon as Shen Juyi deliberately didn't see him, he felt that as long as he suppressed Proton in the price war, Proton would naturally be finished.
"Red soldiers! What can I do? We have a small number of stores, and now if the price is still suppressed by recreation, it is estimated that we will be forced to close a store in the next quarter! Zhao Kuo said helplessly.
Zhao Hongbing also felt that there was something unbelievable, because Kangle was originally a company that was negligent in innovation, and now he suddenly wanted to fight a price war, and he always felt that there was a hidden force behind him, but now Zhao Hongbing was not sure about it, and he didn't say what he thought.
"Brother Kuo, don't worry, as long as we keep the technology, everything is easy to say, don't try to use technology to exchange for peace, that kind of peace is also temporary, only when we are strong, the other party will look up to us!" Zhao Hongbing said resolutely.
Subsequently, Zhao Hongbing went to visit Chen Canghai, who was not in a hurry to solve these things, but came to the Tang River Bridge in Tangcheng to fish.
"Old Chen!"
Zhao Hongbing saw Chen Canghai in casual clothes from a distance on the dock, and the latter was also wearing a black sunhat.
"Oh, you're here, look at what I fished today, it's enough for the two of us to have a full meal at noon!" Chen Canghai said with a smile.
Seeing his comfortable appearance, in fact, Zhao Hongbing was still a little anxious, the more anxious he had, maybe Zhao Hongbing would not be able to stay here at all.
"Old Chen......" Zhao Hongbing tried to continue, but was stopped by Old Chen.
"Look at my hooks, they've been bitten straight by these little ones, but there are still little ones dangling near my hooks, why is that?" Chen Canghai asked.
"You must have used delicious bait."
Chen Canghai looked back at Zhao Hongbing, Zhao Hongbing also looked at him, was quiet for two seconds, and then both of them laughed.
"Since it's all a sure thing, we don't need to worry too much, we still have to fix the hook step by step, as long as there is good bait, we will keep catching big fish, right?" Chen Canghai continued.
When Zhao Hongbing heard this, he woke up like a dream, and he no longer talked about those things at work, and went to cook and drink in a nearby house with fresh river fish with Chen Canghai.
Within two months of the price war launched by Kangle,Although Proton suffered some losses at the beginning,But because consumers have become accustomed to asking about 3-inch color TVs,I don't particularly care about low-priced narrow screen TVs,So on the whole, Proton still maintains a high reason,Even from the second place Huateng is only 3 million sales gap。
And all of this is under Chen Canghai's control.
Three months later, Kangle had to return the price to its original level, because instead of increasing sales, they used the low price to get closer to them.
In this regard, Shen Juyi also had a headache.
He didn't figure it out, but Zhao Hongbing already had his own ideas, which is also a point that the latter learned from Chen Canghai, as long as the technology is excellent, consumers will definitely not blindly chase low-priced products.
Zhao Hongbing also noticed this when he was doing digital switching, and in the tenth month of the company's establishment, he was already ready to talk about extending his business to the wireless network paging system, which was also the direction he originally wanted to focus on, but because Feitong did not have much capital before, it was not able to form an investment in this industry.
Now, Zhao Hongbing plans to invest a certain amount of money into this industry.
However, when he put forward this suggestion to Zhang Xiao, the latter still rejected his idea.
"Let's think about it! Now the market value of our company is only about 20 million, and in the field you want to do, which company is not at the level of hundreds of millions? There is a qualitative gap between us and others! Zhang Xiao said cautiously.
"I also know this, so I only plan to do a part, just do the first two links of the paging system, and the last link is still outsourced to others, what do you think?" Zhao Hongbing said unwillingly.
"No, I won't support it. Pete, you're probably already a little blind, be calm. Zhang Xiao patted Zhao Hongbing's shoulder, and then left.
Zhao Hongbing couldn't sit still, if he didn't get the consent of Zhang Xiao, the technical director of Feitong, he would naturally be able to do this project, but he would also lose some people's hearts, which was not what he wanted to see.