645. The Profiteering Idol of China

In the original history, at this time, the brother entertainment company only relied on a few Chinese New Year films directed by Big Mouth, and finally saved enough development funds, and gradually became a film company with independent production capabilities.

In the original history, at this time, the brother entertainment company could invest tens of millions of dollars a year and produce a movie, which was already the limit.

But this life is different, with the capital injection of Li Yifan and Wang Teng, the withdrawal of Taihe Group, and Brother Entertainment Company, it can be said that there are abundant funds.

Coupled with Li Yifan's idea of a Chinese idol, the people of Brother Entertainment Company have planned a Chinese idol program around this idea for nearly half a year, and once it was launched on Mango Channel, it quickly relied on novel ideas, ideas, and civilian participation, as well as interactive methods, coupled with the people-friendly style, and suddenly became popular across the country.

In this era of dozens of provincial TV stations on the stars, it is just an era where you fuck me, I fuck you, and everyone plagiarizes the style and content of the program from each other.

Huaguo Idol, a large-scale civilian talent show, relied on its model that can bring the lives of big stars and ordinary people closer at once, as well as the interactive way of civilian voting, which suddenly detonated the enthusiasm of the people across the country for chasing stars.

In the past few years, I am afraid that except for the mouthpiece program "News Express" of the imperial court station that has been forcibly instilled to the people from all walks of life, I am afraid that there will be no other programs in the whole country that can compete with this "Huaguo Idol" program for ratings.

At this moment, not only Mango Taile was happy, but Hao Jun and his brother entertainment company were also about to drop their jaws to the ground.

Hao Jun is a decisive man. Otherwise, he wouldn't have dared in the first place. With only 100,000 US dollars, he came back and started a business. And after a few years, he will be able to make tens of millions of salary assets into a big man.

After listening to Li Yifan's idea, he thought it was an excellent idea, so after getting 50 million financing from Li Yifan and Wang Teng, he immediately smashed all the remaining tens of millions after driving away Taihe Group into this project.

This year is not like the soaring prices, ten years after the money is worthless, this year's tens of millions are a real huge amount of money. Originally, Li Yifan thought that according to Hao Jun's greedy character, he would definitely keep this money secret.

But who would have thought that this kid would actually throw all this money into the preparation of this "Chinese Idol"?

Such courage can be described as a desperate gamble!

At the beginning, only a month after the show was recorded in the early stage, Hao Jun went to the leaders of Mango TV to discuss the issue of going to satellite TV and asking for a good time slot.

Originally, Mango Channel was known for its entertainment programs, and several combinations of the prime and strong files in their station made the "Entertainment Camp" program, and the ratings every Friday have always been quite high.

Now Hao Jun actually came to him to talk about a larger variety show on the star. This made the head of Mango Terrace feel that Wang Jun was talking nonsense.

You're on a big show this show. No matter how well planned it is, will there still be entertainment programs on our Mango Channel?

But after all, he also has an old relationship with Hao Jun, and he is embarrassed not to give face at all, so he directly vetoed Hao Jun's proposal, after all, the two sides have also had many cooperative relations before.

Zuihou Under Hao Jun's soft grinding and hard bubbles, coupled with a powerful silver bullet offensive, the leader still couldn't resist and relented.

However, people's conditions are also quite harsh, this show can be broadcast in prime time in a certain week, a trial episode, if the effect is ideal, everyone will continue to cooperate, if it is not ideal, it will be cut immediately.

And you don't have to think about the copyright fee or something, anyway, Mango TV will not pay for a program that has no guarantee, but if your show is popular, we can talk about the acquisition.

People can make such concessions, it has already given Hao Jun a big face, you must know that this year, don't look at the provincial satellite TV has just been opened, but in the era of no network, such satellite TV resources are very scarce and hot.

Not only do you have to rely on various types of hit dramas to attract attention, but you also have to rely on the popularity of attention to earn a lot of advertising costs.

It was in this environment that Hao Jun relied on the silver bullet offensive and his own face to earn the first chance for this "Chinese Idol" to be on the star.

And after coming back, Hao Jun hit this overwhelming advertisement about this program directly before it was on TV.

Hao Jun, who is well versed in hype, knows deeply that if this show wants to be popular, it has to rely on the concept of hype.

Therefore, he not only put up print advertisements in several key cities across the country, but also used his connections to hype up his own program over and over again on the imperial court station and several provincial satellite television stations with relatively high ratings.

It also made great efforts to dredge up the relationship, and in various entertainment programs on various TV stations, people frequently mentioned the name of the show to increase exposure.

Such a hype has been smashed into tens of millions, which in this era, in such a short period of time, such a sum of money has been smashed, and the power of such public relations propaganda is almost comparable to the commodity advertising of the imperial court in prime time.

However, the effect of this big deal obviously did not disappoint Hao Jun's expectations, and the program "Chinese Idol" he created single-handedly became a hit as soon as it landed on Mango Channel.

A new draft style, a people-friendly canvassing model, and a new era of entertainment that can be participated by all people were born early......

The first one-hour program, because of the previous uncertainty, did not attract the attention of any advertisers, and there was no other advertising except for Li Yifan's red lantern milk powder and several products from Phoenix Distillery.

But it is this kind of uninterrupted broadcast that really makes the majority of viewers enjoy watching it, and the program has grown from 6/10,000 of the ratings at the beginning to 6% nationwide, what is this concept?

I'm afraid that outside of the "News Express", which is forced to be broadcast nationwide, there will be no such terrifying ratings......

"Huaguo Idol" has become popular, and a group of civilian idols who came out of the Huaguo Idol show have now become a topic of conversation across the country.

Now there is basically no need for Hao Jun to spend money on hype, almost every day about the Chinese idols, as well as the civilian idols in it, will be exposed under the attention of various news media across the country, and the Chinese idol has now become a hot topic program.

It is said that this episode of the show has not only become popular in the mainland, but has even begun to spread this hot momentum to Treasure Island, Xiangjiang, and even Southeast Asia.

The power of such a program was something that Hao Jun never thought of at the beginning.

"Rub, Yifan, don't you know that since our show hit out, those guys have come to the door with their faces. Let's not talk about those advertisers, let's just say that my friend, the guy who was the deputy director of Mango Channel, after the show was broadcast that night, he had to drag me to have supper, and he also offered me a price of five million per episode of the program, hehe, this price is almost comparable, the price of each episode of the Qing Tingge drama that was a smash hit on Mango Channel, but buddy didn't fall for him, he thought that such a broken price could make his brother tempted? Anyway, I didn't promise him? ”

After Hao Jun briefly explained the experience of the star of the Chinese idol show during this time, he began to brag to Li Yifan, since this episode of the show became popular, of course Li Yifan did not interrupt him with the courtesy, and it was interesting to listen to him brag like this.

"Oh? Is it? That's really a good vision of Brother Hao, you must know that I also thought that our show was definitely more than this price, but if you look at it now, not only will the influence be in Xiangjiang, but even some TV stations on Treasure Island are secretly broadcasting our programs, not to mention the Chinese community in Southeast Asia, and even many locals watch our programs. ”

Li Yifan also had a general understanding of the popularity of this show, and then tactfully complimented Hao Jun and said, it is true that he just came up with an idea at the beginning, but Zuihou turned this idea into reality and put it on TV, and the specific planning and implementation were all carried out by Hao Jun, so he complimented Hao Jun, but he was sincere.

Being able to get praise from Li Yifan, Hao Jun seemed to be as comfortable as eating a fairy fruit, and then continued to brag.

"Hehe, then this guy didn't let go when he saw me, zuihou had no choice but to sign a contract with me to agree on sharing, and in the future, our Chinese idols will only broadcast on their mango channel, but according to the different ratings, our sharing ratio is also different, these sharing ratios, of course, are all from those advertisements. They have received this advertisement, and we have received it, and when the time comes, we will screen out a batch of good strength and put it on the air, hehe, is this price, it is definitely not cheaper than the prime time of the imperial court. Yifan, you don't know, right? Our Huaguo Idol has only aired about half of the programs in this issue, but now we have almost earned about 100 million just by relying on the advertising stratification from Mango Channel. ”

Hao Jun's words made Li Yifan gasp, he knew that entertainment was very profitable, but he didn't expect that this money could reach such a point of huge profits, look at the speed of others?

It's no wonder that this entertainment project will be listed as the three most profitable investment projects in shijie along with arms and drugs #! (To be continued......)