Chapter 13 Newspaper Planning

Su Jingxian is not familiar with law, but after taking law classes at the University of Hong Kong for so long, he knows a little about the laws of the British government in Hong Kong.

As he said, the law does not stipulate that Da Bo Mei cannot appear on the cover of the newspaper, as long as the private parts are not exposed, everything is reasonable and legal. In fact, these photographic patterns of sidekicks were more common in later generations, but the conservative thinking of people in this era may indeed cause an uproar.

But Su Jingxian is happy to see the controversy caused by the newspaper after it came out, Chen Bingzhong said that he was criticized by the mainstream newspaper, and he couldn't ask for it, he is now worried that there is nowhere to advertise, if he is criticized by the mainstream media, I don't know how much circulation costs can be saved.

After telling Chen Bingzhong what he thought in his heart, Chen Bingzhong leaned back in his chair and thought for a long time, and finally had to pop out a sentence from between his teeth: "Mr. Su, you are really a qualified businessman." ”

After saying this, Chen Bingzhong frowned tightly and stopped speaking.

Su Jingxian smiled and handed him a cigarette: "I know that those of you who are cultural people don't like to use this way to attract attention, but what is the way?" We have no money and no background, not to mention the news, and even there are only one or two reporters, if we really do current affairs news step by step, and don't engage in these gimmicks, I guarantee that the newspaper will be tough after it is released! ”

Seeing Chen Bingzhong bow his head and light a cigarette, Su Jingxian paused and continued: "Even you say that I am a businessman, of course making money is the first thing to make money as a businessman, I took out Hong Kong paper instead of blank paper for running a newspaper, of course I don't want to lose money." At most, the newspaper will make money in the future, and I will privately fund it to let you make a regular newspaper, okay? ”

Chen Bingzhong took a puff of cigarette and stretched his brows: "Mr. Su, I think you misunderstood, although I am a scholar, I know that making money is important to the so-called temperament, you don't need to comfort me." ”

Su Jingxian was stunned for a moment, and then looked at Chen Bingzhong, and felt that the literati temperament on the other party had been swept away, and slowly spoke: "Then you lock your eyebrows first and keep silent, are you deliberately pretending to be deep?" ”

"No, I'm just thinking that relying on a serialized column of a martial arts novel may not be enough to support the entire newspaper." Chen Bingzhong raised his head as he spoke, and when he saw that Su Jingxian's face was not good, he hurriedly smiled and complimented, "Mr. Su, you have a clear mind and many ways, why don't you think about how to make the content of the newspaper look substantial?" ”

A large folio newspaper with serial columns occupies a small part of the page at most, and even if the big wave girl on the cover is added, the remaining vacant pages are still difficult to fill in for a newspaper with insufficient resources.

Hearing Chen Bingzhong ask the key, Su Jingxian also nodded: "This is indeed a problem, but as long as you, the editor-in-chief, are not afraid of being laughed at by your peers in the future, I think it will not be difficult to solve this problem." ”

"Mr. Su wants to put photos of big waves on other pages? It's not that it can't be done, but it seems a bit wrong if there is too little text. Chen Bingzhong asked out loud.

Su Jingxian patted his forehead: "I joked last night and gave myself a flower name Jingjiehu, why don't you give you another flower name Xian Shizhong?" ”

Chen Bingzhong frowned: "Isn't it?" ”

"Of course not! If you really want to enlarge the photos of Bomei in other layouts, why don't I make a salty and wet pictorial! "Su Jingxian didn't have a good air.

Chen Bingzhong's eyes lit up: "Salty and wet pictorial!" Mr. Su, this business really has to be done, and now Hong Kong has this type of newspaper, if it is really like what you said, the Hong Kong government allows newspapers to play side balls, I think it must be more profitable to make salty and wet pictorials than to make newspapers! ”

It seems that after knowing that the next thing to do is an entertainment newspaper, Chen Bingzhong began to let himself go.

Following Jian Lianshi, the image established by Chen Bingzhong in Su Jingxian's mind also collapsed again.

However, being able to judge the interests of the salty and wet pictorial from his own words made Su Jingxian admire Chen Bingzhong's keen sense of smell for print media. It's just that in Su Jingxian's opinion at this time, although he can make a more profitable salty and wet pictorial, it is far less than the potential benefits brought by the fame and fortune of the news newspaper.

In fact, Su Jingxian didn't think about making a salty and wet pictorial at the beginning, but the real problem is that the money in his pocket is only enough for him to do a business.

For the balance of interests, Su Jingxian is very measured. Making a salty and wet pictorial can only bring profits, but not to oneself, but to master a big newspaper with the right to speak, in Hong Kong is equivalent to mastering part of the public opinion and discourse, these potential benefits can never be achieved by the salty and wet pictorial.

"Uncle Zhong, if you can get 50,000 yuan, I will immediately print another salty and wet pictorial, and if you can't get it, listen to me." Seeing that Chen Bingzhong still had a eager expression on his face, Su Jingxian directly poured a basin of cold water on the other party.

Sure enough, when it came to the issue of funds, Chen Bingzhong was immediately discouraged: "Can I get 50,000 yuan and I will open a bookstore?" Mr. Su, let's talk about how to fill the pages of the newspaper. ”

"Two plans, the first is to translate foreign news." Su Jingxian took out a cigarette, put it on his nose and sniffed, "Because there are British ghosts living here, so now Hong Kong's newsstands will distribute news newspapers from all over the world in order to take care of ghosts, after we buy all these newspapers, select some news that has not been published by other Chinese newspapers, and then put it on our own pages, is this considered international news?" ”

Chen Bingzhong hesitated and said: "You can get foreign news without a special correspondent, this method does work, but I am worried that I will be accused of infringement." ”

Su Jingxian shook his head: "Everyone can write news, at most we can go out and tell people outside that we have special correspondents abroad." And when publishing, we don't need to translate sentence by sentence into Chinese, we are just extracting the news, and the text opinion can be written by ourselves. ”

"Mr. Su means to wash the manuscript?" Chen Bingzhong took a deep breath and made a decision after pondering for a while, "Now it can only be like this, Mr. Su, don't worry, the writers I invited are all trusted old friends, and they won't blow this kind of thing out." ”

"So-called, you are washing the manuscript, even if it is exposed, there will be no evidence, will those foreign newspapers deliberately fly over to fight a lawsuit?" Su Jingxian is full of confidence, "As for the second plan I mentioned, it is to advertise, which is also the main income of the newspaper in the future." ”

Chen Bingzhong was stunned for a moment: "Advertisement? Mr. Su, the advertising page of the newspaper should wait for the newspaper to improve, and then there will be merchants willing to pay, even those big newspapers do not advertise from the beginning, I don't think there is any need to consider this aspect for the time being. ”

Su Jingxian had a meaningful smile on the corner of his mouth: "I don't know about other newspapers, but if I were to do it, newspaper advertisements could have been published in the early days of the magazine." ”

Seeing Chen Bingzhong's stunned expression, Su Jingxian slowly spoke: "Actually, this idea was also thought of when I just met those ladies downstairs, what if you added a column called Haoqing Nightlife to a newspaper?" ”

"Fun nightlife?" Chen Bingzhong's Adam's apple moved, "This name sounds a little salty and wet." ”

Su Jingxian grinned at the corners of his mouth, of course, his heart was salty and wet, and he was known as the king of salty books in later generations, but he used this name to set the highest sales record for Fengyue magazines in Hong Kong.

"This column is made specifically for salty wet guys. I'm going to recommend a chicken girl in each issue of this column, write down her location and price, and then tell the people who read the newspaper whether this chicken girl is boredom juicy or pure and lovely. Su Jingxian played with the unlit cigarette in his hand, "I don't know how many shops in Hong Kong are doing leather and meat business now, but there are more than ten shantytowns like Tsim Sha Tsui alone, not including the Fenglou on the first floor. ”

"Cover!" Chen Bingzhong slapped his thigh, "The night girl who has been in the newspaper, those salty and wet guys must be thinking about it, this column is definitely open!" ”

Seeing Chen Bingzhong's joy, Su Jingxian smiled slightly: "You asked me last time if I had a killer feature, and now you know everything?" ”

"Big wave girl covers, domestic and foreign news, martial arts novels and pride nightlife, I really don't know how you came up with these ideas, Mr. Su." Chen Bingzhong, as a senior editor-in-chief, of course knows what these things mean, although he is not doing a regular news report, but Chen Bingzhong's eyes when he looks at Su Jingxian at this time still have a bit of admiration.

A young boy can come up with so many ideas that he has never heard of, even if he compares it to Hu Zhengzhi. Especially the pride nightlife column, Chen Bingzhong is sure that as long as this newspaper is released, no matter how good or bad other pages are done in the future, it will be enough to make this newspaper a joy bible!