15. The creative marketing plan is freshly released

Lin Yin stretched his waist, stood up and moved his waist. looked at his mobile phone, it was already 4 o'clock in the morning, and Lin Yin had been fighting for more than ten hours for this research report and marketing plan. Except for the half hour consumed from the unit to the home, there was almost no rest in between.

There were still 3 hours before the departure from work, Lin Yin decided to be confused for a while, but she couldn't sleep when she lay on the bed, and she always thought about some messy things. Whether this plan can be further improved, whether there is room for improvement, whether that Wang Zirui can pass it, whether he will look down on him again, etc., Lin Yin simply stopped resting and continued to review his report.

The hour hand pointed to 7 o'clock, Lin Yin didn't dare to delay, and hurriedly brushed her teeth and washed her face. The self in the mirror was haggard, with two big dark circles under his eyes, and quickly went out.

When he arrived at the office, Lin Yin went to Wang Zirui as soon as possible to hand in the planning plan carefully prepared last night.

Her eagerness made her forget to knock on the door, and pushed the door directly, but the hateful person at the desk was not in front of her. The table was a jumble of papers of all kinds, and there were a few crumpled papers on the floor.

Everything in front of her made Lin Yin, who was somewhat clean, unbearable, she unconsciously cleaned up, cleaned the floor, sorted out the documents, and immediately turned it into an orderly desktop, and finally wiped the table again and it was done.

Wang Zirui happened to push the door in at this time, and when he saw the busy Lin Yin, he was not grateful in his heart, but gathered a nameless fire. He asked very unpleasantly: Who allowed you to come in? Why do you just touch my stuff?

Lin Yin, who was busy, was suddenly reprimanded, and touched the glass colored ball in shock, only to hear a "clang", the colored ball fell into several petals in response, and a fragment of bone fell to Lin Yin's feet. Lin Yin was stunned, standing there stunned, not knowing what to do.

"You, go out," Wang Zirui suppressed his anger and roared.

Lin Yin hesitated for a moment, whispered "I'm sorry", and left the office in a dejected manner. She was annoyed by her carelessness, and she was also puzzled by the fact that Prince Ruifa was so angry.

"Lin Yin, what happened to make Manager Wang angry?" As soon as Lin Yin came out of Wang Zirui's house, he was surrounded by his colleagues.

"I saw that his table was too messy, so I helped clean it up, but I accidentally broke his glass ball," Lin Yin sighed.

"What? You moved his stuff and smashed the glass ball, no wonder he was so angry!" Sister Zhang shouted first.

"He never let outsiders touch his office, he always did it himself, and the glass colored ball was his favorite, we have all seen him often look at that thing in a daze, maybe that thing has a very important commemorative significance." Lingling added.

From everyone's gossip and narration, Lin Yin understood one thing: she broke Manager Wang's most beloved item, no wonder he was so angry, and her heart was full of remorse.

In the morning, Lin Yin's mind could no longer focus on work, and she looked up in the direction of Wang Zirui's office from time to time.

Here, Wang Zirui is still in a righteous mood, Lin Yin unintentionally broke into his work forbidden area, which is unforgivable for him, because of a secret he doesn't want to tell, he has an estrangement with his mother, since he was ten years old, he has never allowed his mother to clean up his room, and he has also developed the habit of not allowing others to touch his things. And that colored ball is an eternal pain in his heart, it was a gift he and his girlfriend Zixi jointly selected at the Spring Festival Lantern Festival during college. One for each of the two, Zixi said that as long as he saw the colored ball, he represented the other party. But now Zirui has never seen Zixi again, since the two broke up by the river three years ago.

Wang Zirui fell into the memories of the past for a while, and for a moment he didn't even want to return to reality. Two hours passed.

Wang Zirui picked up a stack of documents to prepare instructions, and the one on top was the plan prepared by Lin Yin, and flipped through it casually, there were more than 20 pages, and the key parts were marked out with a special red pen. He forgot about the unhappiness just now, and sat down at the table and looked at it intently.

From the initial disapproval to the later interest, Wang Zirui's transformation took less than thirty minutes.

Lin Yin's investigation report has detailed data analysis, unique and novel planning plans, and breaks the previous rigid marketing activities, which makes Zirui impressed. From the moment he handed over Lin Yin's task, he didn't have much hope for Lin Yin, and he didn't expect her to come up with a decent plan in such a short period of time, she still exceeded her imagination. He couldn't help but regret a little: was he a little too much just now. He wanted to call Lin Yin to talk about this plan. After thinking about it, he walked to the office area and said: Lin Yin, come to my office.

Lin Yin was stunned, what does this mean? Whether it will be a storm or a drizzle next, Lin Yin is not at all sure in his heart.

"Lin Yin, be careful. Admit your mistakes, make a review, let Manager Wang say a few more words, and let the fire in his heart pass", Sister Zhang taught.

Lin Yin paced into Wang Zirui's office with a worried heart.

"Sit down and tell us about your specific ideas for planning the event," Wang Zirui said with a blank face.

It turned out to be a discussion of work, it seems that the matter just now has turned the page, Lin Yin glanced at Wang Zirui's angular face a few times, there was no anger on his face, and he returned to his usual expression of joy and anger.

Lin Yin quickly adjusted his mood and entered the working state, and clearly explained his thoughts: The reason why our clothing sales did not change much last quarter was because everyone focused on the middle and low-end sales areas, so there were many sellers and large purchases in the data, but the sales did not increase significantly. We ignore event marketing for high-end consumer groups. Therefore, I suggest that we take two steps to carry out marketing activities and promote different marketing plans for different consumer groups. On the one hand, it launched the "intimate collocation" activity in the high-end boutique area to give customers "one-to-one" professional collocation recommendations. For mass consumer groups, we can learn from the handsome guys and beauties in other urban shopping malls to accompany you in shopping activities, giving customers a novel experience and a feeling of being at home. Lin Yin said his thoughts in one breath.

"Your idea is good, but the operability is up for debate. For example, handsome guys and beauties have also reported on the news a few times in the event of scanning the code to shop, but it doesn't seem to be working well." Wang Zirui questioned.

"Manager, writing articles has the help of the water army, sales also need to be helped by the Inside, this needs to set off the atmosphere, even if the event can not increase our sales, if it can enhance our market awareness, it is also a kind of successful marketing." Lin Yin insisted.

"You see, this has been a successful case", Lin Yin flipped out a report on his mobile phone and came to Wang Zirui's eyes.

Lin Yin's mobile phone really saved such a piece of news, and Wang Zirui couldn't help but have a good impression of this serious girl in his heart.

Lin Yin was still vigorously verifying the feasibility of her plan, and she didn't notice Wang Zirui's psychological changes at all, and found that Wang Zirui was suddenly silent, and she raised her head suddenly.

Lin Yin had two big black circles under his eyes, and looked at Wang Zirui with wide eyes. The distance between the two is only a dozen centimeters, and there is a difference of more than ten centimeters in height, the two of them look at each other one high and one low, Lin Yin's eyes are clear and simple-minded. Somehow, Wang Zirui suddenly had a different kind of emotion in his heart, and his little heart was a little flustered, he hurriedly avoided Lin Yin's gaze, and unconsciously took a step back. And Lin Yin's mind is still on that plan.

"Okay, Lin Yin, put the activity plan here first, and then decide whether to put it into action after the department colleagues have discussed and improved it together. You didn't have a good rest yesterday, so go back and rest in the afternoon. Wang Zirui commanded.

Lin Yin was unwilling to leave the office.