Chapter 6 Family
Liu Changhua thought that he could make nineteen-year-old Su Jingxian grateful by drawing a big pie, but he didn't know that Su Jingxian was not even interested in his position as inspector at this time, let alone a mere visit.
How can a police officer in the Hong Kong government be a patriotic Chinese businessman?
After returning home, Su Jingxian lay on his bed, his hands on the back of his head, looking at the roof in a daze.
He was thinking about plans for the newspaper.
Frankly speaking, Su Jingxian is not a cultural person with lofty aspirations, and he runs a newspaper purely to make money. Although Hong Kong's newspaper and periodical industry in the 50s had just started a short time, the whole system was quite mature, and the newspaper also knew what kind of news could attract the attention of readers, so many newspapers now publish some anecdotes under the banner of news, and even the so-called big newspapers on current affairs are the same.
However, in Su Jingxian's view, these eye-catching methods are not advanced, that is, people in this era have a weak sense of law, and if they are placed in the future generations, the newspaper dares to make up nonsense, and they will be accused of bankruptcy in minutes.
Su Jingxian is very aware of his current shortcomings, he does not have enough resources to compete with the big newspapers in news and current affairs, Hong Kong now has a newspaper like Ta Kung Pao, there are dozens of special reporters, all over the country and even other countries, so he plans to find another way to compete with the big newspapers for readers in terms of the viscosity of readers.
Regardless of the number of readers, the most fundamental reason for the sales of a newspaper is the viscosity of readers.
Stretching his waist, Su Jingxian got up from the bed, sat down in front of a brand-new desk that was incompatible with other old furnishings in the room, took a pen full of ink and wrote on the white paper, and said to himself: "The Japanese occupation has just ended, a good story of fighting against foreign enemies and defending the country must be the most popular in the market. ”
Serializing novels in newspapers has long been in Su Jingxian's plan, but in fact, this way of serialization has appeared as early as 1882 in a newspaper of SH, and in the early twentieth century, many newspapers have set up serial columns, such as "The Appearance of Officialdom", "Nandu Lu Romance" and other novels are published in newspapers, Su Jingxian is not the first person to eat crabs.
However, what is interesting is that decades later, in today's Hong Kong newspaper and periodical industry, it is generally believed that news and public opinion are the position of newspapers, and it should not be the task of newspapers to publish novels, but to put limited space on disseminating information and guiding public opinion, so most newspapers have canceled serial columns, even if occasional newspapers open serial columns, they can't grasp the point, because seeing that detective novels like Sherlock Holmes are popular abroad, they blindly follow the trend of serialized detective novels, and even the names of characters are appropriated from the West, and readers have no resonance. Soon the publication was discontinued because of poor sales.
Therefore, after this period of investigation and understanding, Su Jingxian is keenly aware that publishing a new school of martial arts novels based on China's local history in newspapers will definitely attract a group of readers.
He wrote quickly, Su Jingxian in the previous life was originally a lover of martial arts novels, and many classic plots were at his fingertips, and in just over an hour, he sorted out an outline of a novel that occurred in the Ming Dynasty. Looking out the window, the sun had not yet set, Su Jingxian picked up the pen again and continued to set up the characters and martial arts, until the sky was dark, and the words were written on seven white sheets of paper.
"Let's get here for now." Su Jingxian looked at the dense text on the paper, stretched his neck, bound the paper with a paper clip, and smiled on his face, "With these drafts, even if you find someone to write a story that looks novel in this era, but in the early days of the magazine, I still had to catch the knife myself, which can be regarded as fulfilling my previous dream of being a writer." ”
Putting the bound paper aside, Su Jingxian thought about it, spread out a blank sheet of paper again, picked up the pen again, and wrote down four big characters.
Layout.
Layout is the first horizon for readers to choose a newspaper, and if you want to make an excellent newspaper, the dazzling layout and content are equally important.
Now there are no color newspapers in the world, and it is naturally impossible to use color to attract attention, but this does not mean that Su Jingxian has no way to make a fuss on the page.
According to the characteristics of the newspaper design of later generations, Su Jingxian wrote more than 1,000 words on the paper, and then put the draft of the layout design and the outline of the serial novel in a black plastic bag, and turned his head sharply, and a fifteen or sixteen-year-old boy behind him was staring at him with bright eyes.
"I'll pick!" The sudden appearance of the person behind him startled Su Jingxian, and only after he saw the boy's face clearly did he relax, "Hit the street!" Walk silently, want to scare you to death big guy? ”
The boy who appeared behind him was no stranger, it was Su Jingxian's sibling brother Su Jingliang, who had just turned sixteen years old this year.
Seeing that the eldest brother was frightened by himself, the younger brother Su Jingliang smiled and defended: "No, grandma asked me to call you to eat, I went to the attic twice, it's the big guy you work too hard to write, I don't dare to disturb you." ”
Su Jingxian straightened up from the chair and poked the boy's forehead with his fingers: "You have a point." Big guy test you, you have stood behind me for so long, do you know what I wrote? ”
Su Jingliang's face turned red, but he still puffed up his chest and said: "I'm not a bad guy, is it useful to recognize so many words?" ”
Su Jingxian was amused by his younger brother's arrogant appearance, and shook his head: "It's not just that you have to be literate to be a bad guy...... Forget it, go downstairs to eat first. ”
The two brothers walked down from the attic one after the other, and when they arrived in the living room downstairs, the food was already on the dining table, and their mother Zheng Liru was sitting at the dining table waiting.
Su Jingxian glanced at the old clock on the wall, knowing that he had missed the meal at this time, his mother and younger brother were afraid that they had waited for him for at least an hour, and he couldn't help but feel a little surprised, and immediately stepped forward to sit next to Zheng Liru after getting out of the attic, smiled and picked up the soup bowl on the table and put a bowl of egg soup, and handed it to Zheng Liru: "Grandma, I've said it many times, don't wait for me to start eating!" ”
"It doesn't matter, Ah Liang said that you are working hard to review the book, and we don't understand this, so we didn't let him bother you." Zheng Liru took the soup bowl with a smile, glanced back at Su Jingliang, and said with a smile, "Look at how filial your brother is, unlike you who make your grandma angry all day long." ”
Su Jingliang was about to start the meal with a smile on his face, but when he heard this, his face suddenly collapsed, and he complained: "Isn't it? I pour tea and water for your grandma every day, Zhong helps cook rice, and my brother comes back once a few days, and it is filial piety to serve you a bowl of soup? Is there a reason for heaven? ”
Zheng Liru smiled: "Okay, okay, Ah Liang, you are also filial, let's eat." ”
Su Jingliang was so choked by his mother's perfunctory tone that he couldn't speak, so he had to put his grievances in the food on the table and chew it heavily.
"Lao Dou is still in the rice shop and hasn't come back?" Su Jingxian saw that there was no figure of his father Su Shoucai at the dinner table, and asked while holding the rice bowl.
Zheng Liru nodded: "Recently, the business of the rice shop has improved a lot, and there are still retail households who come to pick up rice at night, and your father came back late during this time, so you don't have to wait for him." ”
Su Jingliang, who was still holding food in his mouth, hurriedly spoke when he heard the words: "Big man, you don't know how good the rice shop business is these days. By the way, Lao Dou Zhonghua is going to open a new shop, but I have to ask your opinion first. ”
Speaking of this, Zheng Liru and Su Jingliang both set their eyes on Su Jingxian's face, Su Jingxian already knew in his heart when he saw this, and I am afraid that the idea of opening a new rice shop has already been communicated by the family of three, but he has not gone home to help Liu Changhua run errands during this time, so he has not mentioned it to him.
It seems that the business of the rice shop is indeed thriving, otherwise his conservative father Su Shoucai would definitely not easily say the words of opening a new shop.
Su Jingxian thought of this and said with a smile: "Since the business is good, of course you have to take advantage of the situation to make it bigger, this kind of thing, grandma, you and Lao Dou can make up their minds." ”
Mother Zheng Liru shook her head when she heard this: "Ah Xian, the rice shop was built with your methods, and even your father praised you for your ability, of course this kind of major matter must be discussed with you." ”
"That's wrong, the ghost pearl rice you did is really creative, now not only in Tsim Sha Tsui, but even several restaurants and teahouses in Yau Ma Tei come to shop to buy rice, and Lao Dou and I can't deliver rice every day." Su Jingliang's eyebrows fluttered, and his eyes when he looked at Su Jingxian also had a look of admiration.
The 'pearl rice' mentioned by his younger brother Su Jingliang is a recent improvement of the rice sold by his family's rice shop.
The Su family's rice shop has been in business since his father Su Shoucai was young, and the business has been tepid for so many years. Some time ago, Su Jingxian specially purchased a rice blowing machine, and at first his father Su Shoucai blamed him for spending money arbitrarily, but when Su Jingxian used a rice blowing machine to blow away all the gravel impurities in the rice, and then dripped peanut oil into the rice and stirred, every grain of rice became crystal clear and fragrant.
After learning that the price of this kind of rice was still the same as the previous rice, residents of several nearby streets came to compete for it.
As for the broken rice grains that were blown away by the rice blowing machine, Su Jingxian also made the best use of them to make rice cakes and rice cakes that are common in rice shops.
was first promoted to be a plainclothes agent, and now he has helped the family's rice shop business to flourish, although Su Jingxian is only nineteen years old, he is like a pillar in the eyes of his family.
"The goods are good and the business is prosperous, and the reputation comes from the letter! Our rice shop has always been honest, there is no shortage of catties or two, even if there is no 'pearl rice', there will be good business. Su Jingxian thought of his younger brother mentioning that he and his father sent rice during this time, and said to his mother Zheng Liru, "Now that the rice shop business is getting better, Lao Dou plans to open a new shop, so just hire two guys to help, and Lao Dou and Ah Liang don't have to work so hard." ”
Zheng Liru said with a smile: "That's what I told your father, but he didn't like hiring someone to spend money, and he was worried that the formula of 'pearl rice' would be stolen, so he didn't agree." ”
Su Jingxian rolled his eyelids: "What is the recipe for the rice blowing machine and peanut oil?" I don't think it'll be long before other rice shops will find out how we process rice, and there's no secret about that. ”
Younger brother Su Jingliang looked panicked when he heard this, and hurriedly said, "Isn't it a big guy?" If the processing method of 'pearl rice' is really learned by other rice shops, won't our family's business be affected? ”
This time, without waiting for Su Jingxian to speak, her mother Zheng Liru spoke first: "This is not going to happen, the business is about seizing the opportunity, our rice shop is the first to make 'pearl rice', even if other rice shops follow the cat and the tiger in the future, it will be difficult to snatch the guests from us." ”
"Unless they reduce the price, but the price of rice is regulated, and the price will be increased and reduced arbitrarily, and those big grain banks will be wiped out in minutes!" Su Jingxian glanced at his younger brother Su Jingliang and said with a smile, "Now you know the benefits of reading, right?" Although Grandma has only studied in private school for a few years, her vision is much better than yours. ”
Su Jingliang pouted: "What about reading?" Grandma's family used to do business, of course they know how to ......do business."
He spoke in general, as if he remembered something, and suddenly shut up, lowered his head, and never said another word.
Su Jingxian glared at his younger brother, and then looked at the somewhat unnatural look on his mother Zheng Liru's face, and hurriedly changed the topic: "By the way, just now when it comes to opening a new shop, I want to discuss it with Lao Dou and Grandma, can you put this matter aside for the time being?" ”
When these words came out, Zheng Liru's attention was really distracted, and she looked at Su Jingxian with an inquiring gaze.
Su Jingxian coughed and explained: "That's the case, I'm going to do some other business recently, I need some money, and I want to take it from home." ”
"Big guy, are you going to ......" Su Jingliang originally lowered his head and didn't dare to speak, but when he heard Su Jingxian say that he wanted to do business, he couldn't help but speak again.
Su Jingxian didn't wait for him to finish, and glared at him again: "You shut up with me!" ”
The younger brother Su Jingliang knew that he had mentioned something that should not be mentioned just now, so he felt a loss in his heart, stuck out his tongue and quickly buried his head and continued to play the ostrich.
Zheng Liru glanced at Su Jingliang, who was silent, and then looked at Su Jingxian, holding the hands of her two sons in front of her with one left and one right, and said with a smile: "It doesn't matter, Ah Xian, don't blame your brother." In fact, after so many years, I have long let go of those old things, and now I am very content with you Abba and you two good boys to accompany me. ”
Seeing that he had aroused his mother's sadness, his eyes were a little red, and he grabbed Zheng Liru's palm tightly.
Su Jingxian, who was sitting on the other side of Zheng Liru, sighed, although he was not reborn in this family for a long time, Zheng Liru, who had cared for him for most of the past six months, really made him feel the maternal love that he had not experienced in the orphanage in his previous life, and his heart had been integrated into this family.
"Grandma, don't worry, Ah Liang and I will not let you continue to be wronged, at most one year, I will definitely remove Zheng Ji Weaving Factory from the SH textile industry!" Su Jingxian held Zheng Liru's hand, with a slight coldness in his tone.
"Silly boy, that weaving factory is your grandfather's brainchild, and you are not allowed to say such things in the future." Zheng Liru pulled out her hand, knocked on Su Jingxian's head, and then wiped the corner of her eyes, "Don't talk about these old things, you just said that you want to take money from home, how much do you need?" ”
Su Jingxian said helplessly: "Originally, I wanted to use this to divert the topic, but in fact, I didn't plan to take money from my family in the first place, I do have a business to do, but I am ready to take a loan from the bank." ”
Zheng Liru shook her head when she heard this, and said with a slight reproach: "Ah Xian, you are really confused from reading during this time, of course the family's money is for the family, don't you need to pay interest when you borrow from the bank?" Our family has also saved tens of thousands of yuan over the years, and if you want to use it, wait for your father to come back and let him give it to you. ”
Su Jingxian was just about to open his mouth to refuse, but Zheng Liru seemed to know what he was going to say, and took the lead in interrupting: "Needless to say, it's decided." I'll talk to you tomorrow about it, Abba, how can we parents not support you if you plan to start your own business? Okay, eat quickly, the dishes are cold. ”
Su Jingxian smiled bitterly, and saw that his mother and younger brother had picked up the dishes and chopsticks again, so he had to put what he was about to say back in his stomach and never mention it again.