When Dingxin Company decided to terminate Zhang Liying's endorsement contract and let Du Xiaowei replace her, Jia Haoming of Tengfei Company was not idle.

He is ready to strike while the iron is hot and continue to make a fuss about Zhang Liying's dog abuse incident.

He called Bao Xiaodong and said that Zhang Liying's reputation had almost fallen, and hoped that he would turn the finger on Dingxin Company. Because, that's what he's really about.

Bao Xiaodong said: "No problem, but I have to charge an additional fee." ”

Jia Haoming agreed.

He thought that as long as he could overthrow the new company, it would be nothing more than to pay more.

A few days later, various posts using the Zhang Liying incident to smear Dingxin's company sprung up on various online forums.

said that Dingxin Company invited celebrities like Zhang Liying to endorse, and the product quality must not be much better, and called on people to boycott Dingxin Company's products.

Soon, the sales of Dingxin's products fell sharply.

Du Xiaowei was anxious and discussed with Li Zhejun how to deal with it.

Li Zhejun said with a torch in his eyes: "This is obviously coming for us, someone must be manipulating behind it......"

Du Xiaowei asked eagerly, "Then what should we do?" ”

Actually, that's what she thinks, too.

When it first came out, she wasn't sure. thought it was because Zhang Liying was too famous and hated. Because, she also knows. Things in the entertainment industry are not clean.

Now, things are clear.

Some people want to use this to slander Dingxin Company in order to achieve its ulterior motives.

And this person, Jia Haoming is the most suspicious.

This is a conclusion she has drawn based on her own instincts and previous experience. However, as in the past. Without evidence, she could only doubt.

Li Zhejun decisively knocked on the table and said: "We can't be silent, otherwise, the impact will be ......."

Du Xiaowei nodded and listened carefully.

"Hurry up, don't sell it."

Li Zhejun pondered for a while and said: "It is necessary to hold a press conference as soon as possible to explain the following points to the public:

First, Zhang Liying's matter, the police are still investigating. Therefore, what the truth is, it is not yet known. I hope everyone looks at it rationally and doesn't be used by some people;

Second, Zhang Liying's pet abuse, even if it is true, is a personal act and has nothing to do with Tingxin Company;

Third, the endorsement contract between Tingxin Company and Miss Zhang Liying was before the incident. Therefore, there is no question of right and wrong;

Fourth, Tingxin Company has terminated the endorsement contract with Miss Zhang Liying, and the report on the Internet that we are still asking her to endorse is false. So please don't believe it.

Fifth, we suspect that there is speculation behind this matter. Therefore, the police have been called. We will publish the results of the survey on the company's website in a timely manner, so please be patient. ”

After Li Zhejun finished speaking, he asked Du Xiaowei a little proudly: "What do you think of this treatment?" ”

Du Xiaowei thought for a while and said: "Very good, thoughtful, neither humble nor arrogant." However, in the form of a press conference, I think it is a bit inappropriate......"

Li Zhejun was stunned: "Then tell me, which way should be used?" ”

Du Xiaowei said: "Isn't our new advertisement being filmed, let's make an explanation in the form of an advertising conference." In this way, kill two birds with one stone. ”

When Li Zhejun heard this, he couldn't help but clap his hands and praise: "OK, your idea is very good!" It not only dilutes the impact of things, but also promotes new advertising...... However, the ad you endorse needs to come out quickly. Preferably, it can be broadcast live on the day of the launch. ”

Du Xiaowei said: "Don't worry, the advertising company has already called." Said that the sample was ready and would be delivered in the afternoon. If there are no problems, I suggest that the launch event be scheduled for one or two days, right? The location is at the Marriott Hotel. It is close to the company, and it is also convenient to prepare. ”

Lee Cheol-jun agreed, and reminded: "Make the scene a little bigger, invite as many media as possible, preferably on a scale that exceeds the scale of the last time!" ”

Du Xiaowei nodded.

Two days later, the advertising conference of Tingxin Company was held in the Marriott Hotel in Dacheng Industrial Park.

Due to the presence of many media and the enthusiastic pursuit of the company's employees, the atmosphere at the press conference was not inferior to Zhang Liying's press conference last time.

The only difference is that the protagonist this time was replaced by Du Xiaowei.

A snow-white evening dress, set off the creamy skin, quickly attracted everyone's attention.

Heavy makeup is lightly applied, every move, every smile, elegant and solemn.

The reporter pressed the shutter quickly, for fear of missing her every movement and look.

For a while, the "click" of the flash came and went.

Du Xiaowei smiled and waved to everyone, and her movements looked very mature.

When she joined the company, she had received special etiquette training. Therefore, the catwalk looks good, and it is no worse than those professional models.

The press conference was presided over by Su Yali, manager of the personnel department.

The press conference opened in the form of singing and dancing, which was joyful and festive. In order to shorten the distance between the media, Du Xiaowei also improvised a show, which won the applause of many people. Li Zhejun applauded and cheered for her affectionately.

After the wonderful singing and dancing, Li Zhejun solemnly announced that Du Xiaowei officially became the image spokesperson of Dingxin Company.

Immediately, on the large electronic display screen behind him, Du Xiaowei's bright figure appeared.

This is the latest video ad shot by Tingxin Company.

The picture is novel and chic, and the protagonist is gentle and elegant, which makes people shine.

Although the picture of a few minutes is very short, it gives people a very strong impact on the perspective. So much so that after the advertisement was broadcast, there was silence for several seconds in the hall of hundreds of people.

Until Li Zhejun said: "The commercial is over." ”

The audience burst into warm applause and cheers again.

Especially the girls in the business department, they pulled the propaganda banner in their hands and shouted loudly: "Come on Xiaowei, come on Xiaowei...... We've got your back—"

The atmosphere of the press conference quickly reached *.

At the end of the press conference, Li Zhejun asked questions and answers with reporters. On behalf of Tingxin Company, he announced to the media his five-point explanation of the Zhang Liying incident.

……

His speech soon appeared on the main pages of major domestic media. And his move to recommend his girlfriend as the company's spokesperson has become a hot topic on major video websites.

Suddenly, people quickly shifted the focus of attention from Zhang Liying's dog abuse incident to Du Xiaowei.

This kind of self-selling marketing method is not unusual. However, Du Xiaowei's beautiful and refined appearance has indeed attracted the attention of many young people. People stared at the ad in the video and said, "What's this girl's name?" It's so beautiful......"

As a result, all kinds of calls asking for Du Xiaowei's autographed photos came one after another.

What's more, he went directly to the door of Dingxin Company and asked Du Xiaowei for it. Du Xiaowei didn't expect her advertisement to be so popular.

Therefore, I deliberately asked the advertising planning team of the business department. I made some signed photos with the company's logo and asked the people of the human resources department to distribute them at the door of the company every day.

Seeing this situation, Li Zhejun decided to strike while the iron was hot and promote Du Xiaowei's advertisement to the whole country.

At this point, the negative impact of the Zhang Liying incident has finally come to an end. Dingxin's response strategy has clearly been successful.

Of course, if someone succeeds, someone will fail.

Jia Haoming is one of the losers.

At this moment, he was like a headless fly, walking around his living room. On the opposite TV wall, an advertisement for Dingxin is being played tirelessly.

Du Xiaowei's seductive smile seemed to be constantly laughing at him.

He was very annoyed, he spent a lot of money to carefully design the trap, but he didn't expect it to be cracked by Dingxin Company so quickly.

Moreover, it backfired.

Because of Zhang Liying's incident, people's attention to Dingxin Company has become even higher.

This is not a good thing for Ting Hsin Company.

However, the emergence of Du Xiaowei quickly reversed this decline. Moreover, with his hype, she became an instant hit and became a new business card of Dingxin Company.

Now, it is impossible for him to continue to make a fuss about Zhang Liying.

Moreover, Bao Xiaodong has announced that their cooperation has ended. and said that he would no longer take orders from him in the future.

It's really a recipe for stealing chickens.

In this way, I was busy again.

He looked up at the TV.

In the video, Du Xiaowei is smiling and showing him a pink camera very elegantly.

Jia Haoming felt very uncomfortable, every time he tried his best, he finally failed. He picked up the remote control on the table and turned off the TV fiercely.

He didn't want to admit his defeat.

Since, Du Xiaowei is against herself everywhere. Well, he can only destroy her.

In his opinion, the current Du Xiaowei is simply a thorn.

It pierced his heart hard and made him miserable.

Even, she is even more hateful than Zhu Xiaotian. As long as she is there, she will never want to succeed.

Thinking so, he gritted his teeth.

An evil thought immediately broke into his mind.