Su Jingxian knows very well that a news hotspot cannot remain hot forever, so when he now sees the report handed over by Chen Bingzhong, the sales of China Hong Kong Daily have dropped from 100,000 to 82,000 in the past two days, and there is a continuous downward trend, he is not surprised at all.

That is to say, there are too few people in this era, and if it is placed in the Internet era, this kind of opening a picture, the content of which is all dependent on the compilation of news will not be paid attention to at all.

"Mr. Su, do you want to make a martial arts column now and serialize the biography of the heroes of the Ming Dynasty in the newspaper?" Chen Bingzhong said to Su Jingxian, who was sitting in his editor-in-chief position.

Su Jingxian threw the report in his hand back to the table, stretched out a finger and shook it: "Zhong has a move that hasn't been made, don't worry." Although everyone's attention is gradually shifting from the Russian boxing champion, the heat of this incident has not completely dissipated, so it is better to strike while the iron is hot and do a real martial arts competition. ”

Unlike other staff members of the newspaper who were kept in the dark, Chen Bingzhong, as the editor-in-chief, knew that Su Jingxian had this plan early on, so it was not surprising.

After thinking about it for a while, Chen Bingzhong had some concerns in his words: "Boss, Hong Kong does not allow open martial arts competitions, if you want to build a boxing ring, you can only build a new garden in Macau according to what was written in the newspaper before, I am worried that our current funds are not enough." ”

Don't look at the recent soaring sales of China and Hong Kong Daily, but in fact, it has not made much money, because the news fever lasted for too short a time, even if the newspaper sold more than 100,000 copies a day, it was only two days, plus the cost of newspaper production, and the distribution price to newspaper guys, bookstalls and other channels, the last newspaper that costs a dime, China and Hong Kong newspapers only earn three to four cents at most.

In less than a month since its inception, the China Hong Kong Daily has a surplus of about 20,000 yuan, and has given the Russian ghost a hush money, so there is not much money left on the newspaper's books.

"People need to be flexible!" Hearing Chen Bingzhong talk about the problem of insufficient funds, Su Jingxian said with a smile, "Do you think your boss is really kind, I deliberately crossed the sea to Macau and invited the master to set up a boxing ring, is it really free to invite everyone to watch the play?" Of course, you have to buy tickets to enter the venue, a ticket is 20 yuan, and the newspaper news is beautiful, I guarantee that it will be full. ”

"Twenty?" Chen Bingzhong's face changed, "I heard that now when I listen to Boss Mei's play, the ticket is only ten yuan, is twenty yuan too high?" ”

Su Jingxian shook his head, and said in an affirmative tone: "It's not high, how can a person who is willing to spend money to cross the sea to watch boxing feel sorry for a ticket of twenty yuan?" But don't be too happy, this money can't be eaten by China Hong Kong Daily, and it is easy to be realized, so I am ready to donate all the proceeds of the ticket and use the name of China Hong Kong Daily to do charity. ”

Chen Bingzhong took a breath and opened his mouth to speak, but he couldn't say a word.

The Macau New Garden is the largest venue in Macau, which can accommodate more than 5,000 people, and if a ticket costs 20 yuan, you can easily make more than 100,000 Hong Kong dollars, and donate all such a large amount of money.

In 1950, the market value of a thousand-foot western-style building on Prince Edward Road in Kowloon was only about 30,000 yuan.

Chen Bingzhong felt his heart beat a few times, he asked himself if he didn't have the courage of Su Jingxian, but calm down and think about it carefully, as Su Jingxian said, such a large sum of money is indeed unbearable for China Hong Kong Daily, and it seems that the only way to donate the money is the safest way.

During this time, the China Hong Kong Daily was out of the limelight, and the Russian boxing incident planned by Su Jingxian made the whole Hong Kong pay attention to the China and Hong Kong Daily, but it was too rigid and easy to break, not to mention that the current China and Hong Kong Daily is like water without a source and a tree without roots, I don't know how many people are secretly staring at this piece of fat, and Su Jingxian's identity as a plainclothes agent alone can't protect the newspaper at all, and it is bound to be difficult for this newspaper to develop for a long time.

Doing charity and letting China Hong Kong Daily occupy the moral high ground is barely a way for the newspaper to go further.

Chen Bingzhong lit a cigarette, sat on the chair and smiled bitterly: "Mr. Su, what you said is so light and light, did you make plans early in the morning?" ”

"The last time you mentioned that there were people coming and going at the entrance of the newspaper office, and when a uniformed police officer came to inquire about the sales, I already thought about it. No matter how big the newspaper is, without a background to support it, it will not live long. Su Jingxian said indifferently, "With hundreds of thousands of ticket money to fight for a good reputation of charity, at least in the short term, no one dares to hit the idea of China Hong Kong Daily, but if you really put all the money into your own pocket, I am afraid that those Jianghu people who are still testing will immediately pounce on us and gnaw until we have no scum left." ”

Nowadays, the various jurisdictions in Hong Kong are clearly distinguished, and Su Jingxian's plainclothes identity is still somewhat useful in Tsim Sha Tsui, but when he arrived in Yuen Long, not only did the people of the rivers and lakes not give him face, but even the uniformed police of the local police station only called him a senior brother on the surface, and when the newspaper was on the right track, the fees that should be charged would not be less.

"Actually, we can also find a big word to keep safe......" Chen Bingzhong pondered for a moment and said with some hesitation.

Su Jingxian smiled when he heard this, picked up a pen from the table, wrote on the manuscript paper in front of him for a moment, and then raised his head.

"Big letters? Is the edge prefix big? It's different, you hit me, I beat you, you do the first year of junior high school, I do the fifteenth? Handing the written manuscript paper to Chen Bingzhong, Su Jingxian said, "Wow! Listen carefully, although the China Hong Kong Daily is an entertainment-oriented newspaper, it is definitely a serious business, and all the formalities are complete to pay taxes to the government, and it will be a shame for Hong Kong's cultural circles to be frightened into paying protection money even if such an innocent, objective and neutral newspaper is frightened to pay protection money! ”

Chen Bingzhong held the manuscript paper in his hand, and when he heard Su Jingxian's righteous words, he looked at him fixedly, and was stunned for a long time before he spoke: "If it weren't for the boss, you were still using fake news to attract attention two days ago, I guess I was really bluffed by you." ”

Su Jingxian laughed, stood up and patted Chen Bingzhong on the shoulder: "The words just now will be published in tomorrow's newspaper together with the manuscript paper in your hand, which is called the concept of running a newspaper, and it is specially for outsiders to read." ”

Chen Bingzhong saw that Su Jingxian was about to leave, so he couldn't help asking, "Mr. Su, where are you going?" ”

"Let's talk to Zhong Qiang about the recent advertising problems of the Haoqing nightlife column, and go to Macau with the sea." Su Jingxian walked to the door of the office and said without replying, "I lost more than 100,000 tickets for no reason, and I went to Macau to see if there were big shops willing to pay to sponsor this martial arts competition." If you want to do charity, you have to make money! ”

In the 1928 Olympic Games, Coca-Cola drinks had their first formal commercial sponsorship, and now, 22 years later, Su Jingxian intends to carry forward this commercial sponsorship.

Chen Bingzhong only put his eyes on the manuscript paper in his hand after Su Jingxian left the office, and Su Jingxian's so-called 'newspaper philosophy' that he took out to outsiders to show was clearly written on it.

Today, China Hong Kong Daily has the responsibility to guide and maintain good deeds; In the case of evil deeds, there is a responsibility to supervise and correct them. or praise, or condemn, all of them do their duty, without the slightest prejudice in the meantime.