was still crying on her stomach just now, and at this moment, Lucy seemed to be fine, turning her grief and anger into food at the table.

Gu Yifang was a little blocked in her heart, she couldn't eat much, she smiled secretly in her heart, this is really a different person, a different life.

"I'm sorry, but I'm affecting your appetite." With that, Lucy dragged Gu Fang into a dessert shop again.

The two continued the conversation at the dinner table.

"One side, I'll give you a bottom, you should also understand a little bit these days with the dean, in addition to the cost of purchase, there is also a large part of the retail cost." Lucy stirred the straw and took a long sip of it comfortably before agreeing to the other.

Gu Yifang nodded, she did it in a factory, for production enterprises, the cost of enterprises is low, the profits are thin, and the total profits are piled up by volume, while for the retail industry, it is a ubiquitous expense, such as discounts, such as coupons, such as promotion costs, etc.

As a result, when things leave the factory and enter the retail link, the price will increase several times.

Regarding the retail price of clothing, when I used to go to Qibu Road with Zhang Jiawei, I often heard Zhang Jiawei say that the selling price of a piece of clothing is at least three times the purchase price, so it is always right to go up and cut it in half.

"The factory increases by 30 percent, the store increases by 30 percent, the cost of clothing is about this increase, after entering the store, there will be a lot of sales expenses, especially the clothing that has not been sold, which is equivalent to occupying funds, if these funds are borrowed, there will also be capital costs." Lucy continued, "So, it's normal for the incoming price of clothing to double and the ex-factory price to triple or quadruple. ”

Gu Fang probably understood what Lucy wanted to say, "So, the pricing of Sui Sui Fanghua is currently removing the intermediate fees, so the pricing is not high, but the quality is actually the same as those in the physical store, and even, better than their products?" ”

Lucy couldn't help but snap her fingers, "One side, I really like you so much, Jiaqi's recommendation is not wrong at all, I just want to communicate with you about these things, after a long time, you will know more and more about the company and the clothing industry, I am afraid that after you see the factory price, there will be any misunderstanding." ”

Gu Fang shook his head, "How come?" The new clothes are already below the market price, right? ”

Lucy sighed, "That's just starting to do it, there's no way, the price will be slightly raised in two years, of course, it won't be mentioned too much, but in the eyes of others, the national style element is always a low-grade product, if it is a national style, no matter how high the price is, no one will say anything, such as Qianjiangyue." ”

The full name of Qianjiangyue is "Qianjiang Moon Liuhui", which is a long-established national style shop, starting with embroidery design.

Fortunately, Xiaoxiaoyu rests earlier than Qianjiangyue in the national style design, so no one says that Sui Sui Fanghua plagiarized Qianjiangyue.

But why did Lucy suddenly mention the store?

Gu Yifang's heart moved, and he asked, "Lucy, do you think that someone pinched Sister Xiaoxiao this time, and it is related to Qian Jiangyue?" ”

Lucy said bluntly: "I think it's related to Qianjiangyue's fans, it has nothing to do with Qianjiangyue, I've seen the boss of Qianjiangyue, it's a design maniac, it's not designing, it's painting, and when the design comes out, I start taking orders, from payment to getting clothes, I have to wait for at least three months, and it's a national style, can this clothes not be expensive?" ”

Gu Yifang asked tentatively: "It's me who misunderstood what you meant, so do you mean that Qianjiangyue's fans are not satisfied with the low price of Sui Sui Fanghua?" ”

Lucy nodded, "The same level of design, the price difference is so much, there must be someone who is psychologically unbalanced, by the way, in fact, Qianjiangyue's design is a bit Japanese, and some of the shapes are difficult to describe, and the details are even more sloppy, but because it is hidden in the clothes, no one cares." ”

Hearing Lucy say this, Gu Fang couldn't help but feel strange, "That's how rare it is to see these shaped parties pinching Qianjiangyue." ”

Lucy spread her hands and said, "This is a double standard, and it is also a pinch of persimmon picking up softness." Don't look at Qianjiangyue's boss is low-key, rarely shows up on the Internet, but his style of action is very tough, the customers who should be blacked out, come to find trouble, directly return the clothes and return the cash, and do not accept the size change adjustment, but her family's output is small, and it is custom-made, so there is no way to change it, even if the clothes are returned, they will be sold soon, so that some of the shape party who like her clothes can only be selectively ignored, and the customers who stay are fanatical and die-hard, and they only go back to provoke after they have eaten up. ”

After thinking about it, it seems that things are really as Lucy said, could it be that Lucy also wants to take such a cold route?

Gu Fang secretly vetoed, I am afraid that this route will not work, "But Sister Xiaoxiao is not such a person, besides, our output is much larger than that of Qianjiangyue." ”

Lucy grabbed her hair and said with some distress: "I don't want to take the route of Qianjiangyue, or I think it will be easy to go like Qianjiangyue, one side, don't look at us now, it seems that the price is doubled now, but now there are too few products in the store, and the money is not enough to ask customer service." ”

Indeed, now the delivery is handed over to the warehouse of Badama, just this friendly price, it will cost a lot of money, seeing the increase in customer flow, and then do not ask customer service, after a long time, the store evaluation will inevitably be affected.

Gu Fang pondered for a while and said: "Our clothes are made of codes, and after-sales personnel must not be saved. ”

"Can you save pre-sales? Emma, that's fine. Lucy almost jumped for joy when she heard this reply, in order to facilitate the replacement shift, if you really arrange customer service, you have to arrange at least four people.

But Gu Yifang didn't mean that there would be no pre-sales arrangement, so she added: "In the future, it is not that pre-sales will not be arranged, even if it is a machine answer, someone needs to constantly improve the store's Q&A, I will do this work in the early stage, and if the same amount goes up, I need to arrange a person to do this thing, just ......"

"I understand, I understand." Realizing that she had planned to take care of one side, Lucy asked again, "Just what?" ”

Gu Yifang continued: "Just save pre-sales, our sales strategy can't be too complicated, so as not to make mistakes, and there is no pre-sales, which may cause some users to lose." ”

For this, Lucy is not entangled at all, "It's good to churn, this is just the right way to filter out some customers who are particularly troublesome and will make trouble, by the way, those who give bad reviews and medium reviews who can't communicate after the return visit are all blocked, I'm not rare those brain-dead." ”

That also depends on the actual situation, but Gu Yifang didn't say this sentence, anyway, it was she who actually operated at that time, and of course she would depend on the actual situation.

A big store like TiMi, because of the high customer flow, will always meet a few unreasonable customers almost every month, and in proportion, it is only one in 10,000, but this 1 in 10,000 is enough.

It is said that the girl who is in charge of Tianmei's after-sales service in the Badama warehouse has been forced to become a female hooligan who is full of * thick from a cute girl who doesn't dare to speak.

Opening a store is not an easy task, not only upstream capital and production are constrained, but also the trivial things encountered in daily life are enough to drink a pot.

But being able to do the projects he likes still makes Gu Yifang have hope for the future.