648. The Star-Making Movement
"Working with Koreans?"
Hao Jun was very surprised by Li Yifan's somewhat wild idea?
Indeed, this idea is a bit too amazing in this year, considering that it is only the end of 2001, and even if it is not until 2002, there is still a month to go.
At this time, many emerging industries in Huaguo are in the stage of ignorance, and they can't see many things outside clearly.
Even Hao Jun, a big man in the entertainment industry, knows the development potential of South Korea's entertainment and cultural industry, but he has never thought about cooperating with Koreans.
"Weishenme: No? Brother Hao, the development speed of Korean films in recent years, we have seen it for all to see, and they have indeed made a few good movies, let's just say that the recently popular "My Sassy Girlfriend", which is not good, this movie was launched this year, and immediately swept the box office in the entire Asia, making a lot of money, and in the past two years, have we introduced fewer Korean TV series to China? Those stars in South Korea are basically very popular in China now, and we are going to watch them come over to make money, and we can't take a ride? ”
Li Yifan said to Hao Jun with a smile, and his words did cause Hao Jun to ponder, in fact, the rise of Korean film and television has begun to show signs in the second half of the nineties of the last century.
At that time, the cultural and entertainment market of Baodao had been sluggish, and Qiong Yao dramas had gradually been tired of the people of Baodao, and at this time, Koreans began to make a few films, and they were best at the princess and the dark prince. Or the ugly duckling in the white swan or something like that. These TV series were introduced to Treasure Island as soon as they were introduced. The market in Xiangjiang was immediately regarded as a classic by consumers who were tired of the Qiong Yao model or the TVB model, and it was highly sought after.
Since then, the Korean film and television drama industry has been working silently until recent years, when they have made several successful movies one after another, and took advantage of the gradual decline of the Hong Kong film industry to begin to enter the Asian market in a big way.
The so-called Asian market. Because of the huge cultural gap between East Asia and West Asia, there is no need to consider West Asia, and this area of East Asia, which can really be called a big market, is in the same cultural circle, in fact, it is Huaguo, Baodao, Xiangjiang, as well as Japan and some countries in Southeast Asia.
And the Korean Wave of Koreans. It was after a large amount of nutrients were drawn from these areas that the outbreak began.
Because of the constraints of domestic policy direction. Huaguo's cultural and entertainment industry, especially in terms of movies or TV series, if it wants to become really bigger and stronger, as long as the State Administration of Radio, Film and Television is in the first day, it will not be developed at all.
Because the State Administration of Radio, Film and Television always has to listen to the command of the upper echelons and pay attention to the direction of the political wind, many things that reflect the people's livelihood and the real cannot be filmed, and many things with too strong fantasy nature cannot be filmed, and the shooting can only be done in the small circle they delineate, such as what positive energy, what tall and complete and so on.
Such a thing, to be honest, is actually a footcloth, smelly and long, not to mention such things, domestic audiences have been watching it for decades and have long been tired of it.
Let's just say that with the development of the cultural consulting industry, the latest information can not be understood by the public, and many things that were originally promoted as heroes and tall and complete things, everyone can know the truth from the Internet as long as they move their fingers.
Besides, as long as people with a certain amount of life experience know that these things are fake after watching such a TV series or movie, where can there be so many saints?
If there really were such a saint, I am afraid that the whole country would have entered a society with a high degree of moral modernization.
Since everyone no longer believes in the things that were originally advertised, and they all know that everyone is not allowed to say this, people who like entertainment will inevitably choose some of their favorite tastes.
However, for example, the taste of things that the people like, such as police and bandits, gangster films, fantasy films, such things must be restricted by things that cannot promote negative energy, cannot be too bloody and violent, cannot be too pornographic, and so on.
In fact, these are the most eye-catching things, you don't allow everyone to watch them, so that everyone can still make a fart when they are doing it?
The subject matter and imagination space are all limited, and almost all the things that everyone comes up with are the same, so if Huaguo's own film industry wants to develop, as long as this system is still there, it is simply impossible.
Everyone knows this, but on the other hand, South Korea, they don't have such restrictions, but they are also learning from the free society set up by the Americans, and they even dare to report the president's scandal, so what are you afraid of when you make some movies?
Therefore, the rise of South Korea's cultural and entertainment industry is already inevitable in the eyes of many people, since the rise of others is an inevitable gesture, we can't stop it, so why don't we get rid of the burden and follow others to take a ride?
Li Yifan didn't explain too much to Hao Jun, because he believed that this trend was the general trend, and Hao Jun understood better than himself that the current situation in the entertainment industry is like this, and it is inevitable that South Koreans are powerful.
So instead of letting them come to our side to make money wantonly, it is better for us to mix some sand in it, at least follow their momentum and bring out a few of our own stars, don't they have channels?
Aren't they going to pack? Then let's send some students to them, let them help us pack, help us publicize, and it is best to use their resources to become popular on our side.
Once it becomes popular, wait until the contract with them expires, then these actors and stars will be our own cash cow.
Of course, Hao Jun also thought of this, a few years ago, he was mainly making movies, and after so many years, on the movie or TV screen, there are just so many old people, to be honest, the audience is not tired of watching crooked, he himself is a little tired of watching crooked.
Hao Jun, who studied media journalism in the United States, certainly knows that entertainment should not be done like this, and the reason why such a situation occurs in China shows that there is a problem with our own star-making system.
Look at the current TV screen, there are so many female stars who have become popular through the Gege drama of Treasure Island, how many male stars are there in the new generation?
On the screen, there are so many male stars with hard stubble faces and old wrinkles on the screen, and the new generation of male star market is mostly controlled by Baodao, Xiangjiang, or Korean singers and movie stars.
This is not because we lack talents, but because there is a problem with our domestic star-making system, which makes it difficult for those male stars to get on the throne.
As soon as Li Yifan said this to cooperate with the Koreans, Hao Jun suddenly thought of the star-making ability of the Koreans.
Indeed, to pick up a star is to carry a cash cow by yourself, and such a cash cow can always make money for yourself for more than ten or twenty years.
In the past two years, his brother entertainment company has devoted itself to the film industry, but has ignored this point, that is, to hold up his own star.
It wasn't until he started working on this Chinese idol that he realized the importance of this, and he really hadn't thought about these problems before.
But especially after seeing the whirlwind in this issue of Chinese idols, and the madness caused by the whirlwind in Huaguo, he realized that in the domestic film and television entertainment industry, especially in the cultivation of a new generation of male stars, it is indeed time for us to update and introduce fresh blood.
And our methods are indeed not as good as Koreans, let alone Koreans, even compared with the declining treasure island and the entertainment industry in Xiangjiang, our star-making ability is not good.
When Hao Jun thought of this, he told Li Yifan all these words, and Li Yifan readily agreed with Hao Jun's ideas.
Indeed, after a few years of rebirth, whether it is a domestic movie or a TV series, it looks like there are so many old faces, and he is about to vomit when he sees it.
The middle-aged uncle has a tense face, stares at the beads of his eyes, and pretends to be the emperor with a loud voice, or Chen Xguo, who has the face of the national character and plays a positive role all day long, and then Chen Xming, who pretends to be a Sven statue all day long to hide various roles, and so many characters, he really feels a little tired of watching it.
And the common people probably feel tired, especially for those young people who are eighteen or nineteen or in their early twenties, who wants to see so many old faces changing gears on the screen all day long?
These people's acting skills are okay, but they have been acting for decades, making them more and more like themselves in whatever role they play.
Now is indeed the time to bring forth the new, and it's time for damn the domestic male stars to change their dynasty.
Regarding these issues, Hao Jun and Li Yifan became more and more energetic, and the two sides suddenly had a feeling of coincidence.
"Brother Hao, if our Chinese idol program wants to be a long-term and a brand, and is not afraid of other copycat products to compete, I think the most important point is to have its own characteristics, that is, to be close to the people, and the selected corners must have a tendency to be popular. For example, it doesn't matter if you are serving dishes in a restaurant or a barber in a barbershop, as long as you sing well and are indeed talented, then we can hold you up, so that there will be something to watch, and only those young people with dreams are willing to watch ......"
Li Yifan also taught Hao Jun several concepts of this kind of draft activity in the next few years without reservation, after all, he can't do everything himself, and Hao Jun happens to be a very good executor. (To be continued......)