Chapter 59 Opening the Year's Meeting
On the fourth day of the Lunar New Year, eight o'clock in the morning, Pengcheng company conference room, all the senior leaders of Pengcheng company gathered together to prepare for a meeting, because the content of today's meeting involves the development of Pengcheng company throughout the year, Mr. Lin handed over the meeting to Zhao Hongbing, after all, Zhao Hongbing has proved that he has a unique and effective way to solve problems both in terms of vision and problem-solving.
"Now we have a meeting, please keep quiet, and the mobile phone and pager will be muted." Zhao Hongbing did not refuse, sat on the chair of the meeting and said to everyone quite seriously.
"Manager Liu Pengfei introduced the company's current sales and cargo reserves."
Liu Pengfei took out his own preparation materials, took over Zhao Hongbing's words and said: "Okay, Mr. Zhao, the company's sales are good now, thanks to the recent continuous rise in the price of hardware products, here I have to mention Mr. Zhao's advanced vision, now hardware products have risen by 40% compared with the middle of last year, the daily sales of each store have reached about 120,000, and the store with a good location can even reach about 150,000, but because it is the Spring Festival recently, the demand for hardware products is relatively low, but this must be temporary, once the Spring Festival passes, I estimate that there will be an explosive growth in hardware sales. The other is the cargo reserves, Haicheng hardware factory goods have been delivered in three batches, all hoarded in the company's rented central warehouse, because before Mr. Zhao said that the price of hardware is far from reaching the peak, so all the stores are currently selling did not use this batch of goods, with the goods of the previous accumulated purchase channels. The above is the company's current sales and cargo reserves. ”
Zhao Hongbing left time for everyone to digest the news that Liu Pengfei had just said, and then turned to Chen Weiqi and said, "Mr. Chen, you can introduce the company's internal management and the company's cash flow." ”
Chen Weiqi said: "The company's current internal operation is good, each position can perform its duties, in addition to our company is a sales-oriented enterprise, we have increased the training of grassroots salesmen and store managers, I believe that it will not take long for us to have an excellent sales team, last time Mr. Zhao said to set up a sales competition between the stores, this proposal I practiced for a few months, and the results achieved unexpected results, orderly competition between the stores, fully tap the potential of their stores, pay attention to the reputation and management of their stores, That's why our sales have been steadily increasing. As for cash, except for the money from stockpiling, the company's cash flow is working well. ”
Zhao Hongbing said: "As a brand that has only been established for less than a year, 'Qianjinhui' has been able to develop to the current scale, as I said yesterday, is the result of the hard work of everyone here. Please continue to carry forward this kind of work spirit that is not afraid of hardship, not afraid of tiredness, and third, to use your brains, and to do 'Qianjinhui' as your life's work. Next, I will mainly talk about our batch of stockpiling, which is related to whether our company can get an excellent start. ”
Zhao Hongbing looked at everyone staring at him intently, organized the language and continued: "With the change of the national development strategy, from the planned economy to the transformation of the market economy, the hardware industry production chain from the past by the plan to the current market decision, due to the current domestic productivity is relatively low, then in this process there will be an obvious imbalance between supply and demand in the hardware industry, supply and demand will be far less than the demand, Shenzhen as a special economic zone of reform and opening up, economic development in front of other provinces and cities in the country, The awakening of the hardware market is certainly faster than some cities in the mainland, and the price of the hardware industry has generally risen by 40 percent is the best evidence of what I said, of course, in my conception, the current price is far from reaching the limit.
Zhao Hongbing paused for a moment and asked everyone present to digest the reason for his hoarding, which attracted a burst of thunderous applause, which showed that everyone's inference about him was extremely recognized. The charm of the market economy also lies in this, as long as you can walk in the forefront of the times, you can gain more than others!
Zhao Hongbing pressed down his hand and continued: "I'm sure that most of the hardware industry operators in Shenzhen have no inventory, Shenzhen is still a manufacturing industry-dominated city, and the development of manufacturing industry is inseparable from various hardware products and hardware tools, and now we only lack an opportunity to detonate the entire hardware market." In my opinion, instead of waiting for the opportunity to come, it is better for us to do this opportunity to firmly control the market changes in the hardware industry in our own hands. Next, I would like to lay out the company's next step, and strive to maximize the benefits of our batch of hoarding in the shortest possible time. ”
Mr. Lin interjected: "I personally support what Mr. Zhao just said, and I hope that everyone must work according to Mr. Zhao's arrangement in the future." Mr. Liu and Mr. Chen Weiqi also echoed Mr. Lin's opinion, and all the shareholders of Pengcheng Company unanimously stood on Zhao Hongbing's side.
Zhao Hongbing saw that everyone reached an agreement and then said: "Pengfei, then you convey a message to all the stores below, asking them to say that our company's hardware products are not much in stock every time they receive a customer, especially a large customer. Qianjinhui as a well-known hardware brand in Shenzhen, if we do not have many goods, the rest of the hardware industry operators must be more insufficient, in addition to find some people everywhere to promote the hardware market is about to rise the information, do not be afraid to spend money, must find more people, to create a "Luoyang paper expensive" impression to everyone. When the store encounters a large customer, try to say that the goods are insufficient, and let the large customer consume the inventory in the Shenzhen market, although this trick will temporarily damage the company's profits, but it will not be long before we will earn back exponentially. When refusing large customers, we must be sincere, leave their contact information by the way, and give priority to them when I order the shipment, and in addition, the warehouse must be prepared with people and vehicles in the near future to ensure that the goods can be shipped out in time. ”
In fact, to put it bluntly, Zhao Hongbing uses a very common marketing method 'hunger marketing', but in this era, people have no sense of marketing at all, and hiring people to spread the news is the same as using the Internet to hype up the Internet water army in later generations. The prophetic Zhao Hongbing knew that the price of hardware would rise sharply, but he wanted to use his means to make this day come ahead of schedule and at the same time grab greater benefits.
Liu Pengfei nodded and said to Zhao Hongbing: "Mr. Zhao, I understand what you mean, I will arrange and implement the relevant plans after the meeting." ”
Zhao Hongbing looked at Liu Pengfei encouragingly and said: "Yes, this is the attitude, the soldier is fast, take this opportunity as a battle!" ”
Then Zhao Hongbing said to the audience with a serious face: "In addition, I remind you that today's meeting must be kept strictly confidential, if I know who leaked the news, then this person will definitely not end well." ”
Everyone looked at Zhao Hongbing, who was murderous, and nodded one after another. A meeting of everyone enthusiastic, you can imagine in the near future, in the big hands of Zhao Hongbing headed by Pengcheng company, the hardware market will be how the wind and clouds, everyone has geared up, this will be a milestone victory for Pengcheng company.
After the meeting, Zhao Hongbing left Liu Pengfei and Chen Weiqi to explain the details of the plan to them again, and Zhao Hongbing did not let them go until they confirmed that they fully understood the whole story.
Mr. Lin and Mr. Liu have been waiting for Zhao Hongbing, and seeing that Zhao Hongbing is done, Mr. Lin walked up to Zhao Hongbing and patted Zhao Hongbing's shoulder and said: "Hongbing, when you are not there, the company seems to have no backbone, and my heart has always been bottomless, sometimes I really don't know how your head grows, why do you look at things so comprehensively and thoroughly, and introduce you as our shareholders can be said to be the most correct thing I have done in my life, and Lao Liu and I are really blessed by you." ”
Mr. Liu also said: "Hongbing, our two brothers want to thank you, if the operation is successful this time, the two of us can retire early." ”
Zhao Hongbing waved his hand and said modestly: "We are just in a good era, you must know that there are always some lucky people who can walk in the forefront of the times and enjoy the fruits of the development of the times." ”
Zhao Hongbing had another sentence that he didn't say, "The times create heroes, and he, Zhao Hongbing, wants to be the trendsetter of the times." ”