Liu Yan thinks that women's clothing is best to take the low-end route, a high-end men's clothing can be worn for many years and still looks very trendy, while women's clothing, even if it is high-end and high-grade, will be eliminated quickly.

The reason is that women are fanatical about the pursuit of new styles of clothing, there are thousands of clothes in the wardrobe, women always sigh that they are not satisfied with the one, in terms of clothing, women are the most new and disgusted with the old.

Therefore, for women's clothing, more attention should be paid to the development of new styles rather than the nobility of fabrics.

From Mayalan's conversation, Liu Yan learned that Yalan only focuses on the high-end fabrics in the production of clothing, which also invisibly increases the production cost, and the operation level of the garment makers can only make the clothes expensive but not high-end.

Liu Yan suggested to Ma Yalan that those professional masters could continue to engage in the production of high-end clothing, while most ordinary workers would turn to low-end clothing.

Liu Yan's suggestion made Ma Yalan suddenly open, and she said excitedly: "You have a lot of ideas in business management, why don't you come and cooperate with me to run Yalan Garment, and you will be the general manager of Yalan Garment." ”

Liu Yan was not interested in being the general manager, but he was very happy to cooperate with Ma Yalan, and he told Ma Yalan his idea of preparing the villagers of Lion Village to participate in the sales of Yalan's women's clothing.

Ma Yalan has a difficult face, clothing sales, the implementation of the agent system, Yalan Garment has a regional agent in Zhongzhou City, Ma Yalan has no way to cooperate directly with Liu Yan.

Liu Yan said: "You can change your thinking, take the low-end route, you must register a new brand, the original agents, do high-end brands, they may not be willing to do low-end brand agents, even if they are willing, we can also cooperate in another name." ”

"In what name?"

"For example, online channel agents," Liu Yan said, "Shishizhai people are reluctant to open physical stores, and their sales form is online sales." ”

Ma Yalan felt that this method was very novel and feasible, so she agreed to Liu Yan's request.

Back in the lion village, Liu Yan mobilized the villagers to engage in online sales of women's clothing, Liu Yan did not expect that everyone's enthusiasm would be so high, almost every household is willing to participate in this work.

Liu Yan asked Qin Liude's youngest son to be the general agent, specifically responsible for liaising with Yalan Garment and placing orders.

The sales situation is surprisingly good, and the new brand registered by Yalan Garment for low-end women's clothing is "Youlan", although it is doing low-end clothing, but after all, it is used to the production process of high-end clothing, and the workers are very serious in workmanship.

The reputation of "Youlan" was played out at once, and the first month of the official launch of "Youlan" brand clothing on the market, the monthly sales of Yalan clothing were the sum of the sales of the entire year last year.

Ma Yalan was so happy that she invited Liu Yan on the left and on the right, invited him to dinner, and wanted to make friends with him.

The sales of the people in the lion village on the Internet have also gained a lot, many families have made a net income of more than 10,000 yuan a month, and the worst ones have a net income of more than 6,000 yuan.

The whole lion village is like a New Year, and the women who usually wear tattered clothes have all taken off their old clothes and put on new clothes of the "Youlan" brand, writhing on the street like twisting Yangge.

The big girls in their twenties are even more incredible, not only are they dressed beautifully, but they also draw their eyebrows, put on makeup, and always go out to the front of Liu Yan's office when they have nothing to do.

"Cadre Liu, you are amazing!"

"Cadre Liu, do you see if I look good."

"Liu Yan, my mother asked you to go to my house for dinner, and she made a big table of good dishes."

"Brother Yan, this is the chicken soup I stewed with my own hands, you can try it."

······

Sometimes, the girls fight with each other.

"I know what good things you want, what you think is beautiful, Liu Yan is a national cadre, and he has such great ability, or he will be promoted to become a big official in a short time, can he still take you there?"

"Don't you think about beautiful things? I see that you are more profligate than me in front of Liu Yan! ”

"I'm just thinking about the beautiful thing, right? I just thought about it, if it doesn't work out, can you not let me think about it? ”

"You're thinking too wildly."

"Blind thinking, blind thinking, blind thinking is better than not thinking, blind thinking is also very beautiful in the heart."

······

They shouted in front of Liu Yan like this, which made Liu Yan quite embarrassed.

Qin Liude praised Liu Yan a lot, and he said with emotion: "I almost lost the baby, Xiao Liu, when you came to the Lion Village, I actually rejected it in my heart, I didn't expect you to be so capable and make such a great contribution to the Lion Village." ”

Liu Yan said very humbly: "Contribution can't be talked about, these achievements are the result of the efforts of the people of Shishizhai, they just couldn't see the business opportunities suitable for them before, if the villagers are willing to work hard, there will be greater gains." ”

Qin Liude's eyebrows curled when he smiled: "According to what you say, the family will be able to earn twenty or thirty thousand yuan a month in the future?" ”

"Twenty or thirty thousand should be no problem." Liu Yan swore that "now we have just started to operate an online store, and the credibility is not high, and after a period of time, the credibility will be raised, and the sales situation will definitely be much better than now." ”

Qin Liude admired Liu Yan very much, and asked Liu Yan for advice like a primary school student: "Xiao Liu, I don't understand business matters, and you will have to worry more about it in the future, you say, what should we pay attention to now?" ”

Liu Yan said: "The quality of service must be improved, only to improve the quality of service, in order to improve our credibility, this must be grasped, in addition, we must actively maintain the brand image, to prevent illegal businesses from shoddy, to fake and true." ”

"Okay, go back and gather everyone, you can talk to them well, explain to them the problems that should be paid attention to, and I will urge them to implement them." Qin Liude looked sincere, "What's more, what else should we pay attention to?" ”

Liu Yan said: "There is also the fact that we must often supervise Yalan Garment, so that they can continue to develop new styles, new varieties, only timely upgrading, we can be invincible in the market competition." ”

Qin Liude looked at Liu Yan with admiration and said: "Xiao Liu, otherwise, you will simply live in the Lion Village for a long time, and you will also join the next share, and in the future, you will guide the villagers to carry out online store operations. ”

Liu Yan smiled uncertainly.

Three months later, two more companies came to the store, and they offered very favorable conditions and asked the owner of the Lion Village online store to be their online sales agent.

The online store sales are expanding day by day, Liu Yan contacted several logistics companies and opened a logistics branch in Shishizhai Village, and the online store sales of Shishizhai have entered the track of healthy development.

The owners of the online store in Lion Village were no longer busy, so they invited people from outside to help, and they became small bosses one by one.