Chapter 67, the bend market
The gang's affairs came to an end, and Lei Weidong's attention began to focus on the "Transformers" comics, and after thinking about "Transformers", Lei Weidong decided to cooperate with Marvel Comics and Hasbro to work together to promote Transformers to the world.
Compared with American companies, Lei Weidong's sales channels are far from perfect, and for many products, sales channels are more important than the products themselves. If Lei Weidong himself promotes the sales of Transformers, Lei Weidong estimates that it will take at least three years to open up a complete market.
And time is the most precious thing for Lei Weidong. With these three years, Lei Weidong will make more money.
The characters of the Transformers have been figured out, and now the key is to find someone to draw them.
After thinking about it, Lei Weidong decided that the Xu Xiaoying sisters would create the comic "Transformers", and the Xu sisters were very happy about Lei Weidong's request.
You must know that after a period of serialization of "The King of Paintings", two comic book singles have also been released recently.
In the past, various comics were published together, although everyone knows that the popularity of each comic is different, but it has no direct impact, after all, the sales of comics together cannot be seen.
However, after the release of the single book, the gap became apparent, among which the two comics "City Hunter" and "Fist of the Big Dipper" are outstanding, and their sales both broke the 300,000 mark per issue, which can be said to be far more than other comics.
And "Xun Qin" is also good, driven by fans of the novel, the sales have also reached 200,000 copies per issue. Only "Sailor Moon" sold the worst, selling only 50,000 copies per issue. In fact, this sales volume is not bad, the key is who to compare with.
If you compare the sales of "Sailor Moon" with Shangguan Xiaobao and Huang Yulang's comics, the sales are good, but the gap with your own comics is too great. Xu Xiaoying couldn't raise her head in the company because of sales problems.
For this reason, the stubborn Xu Xiaoying sisters secretly cried several times.
For this sales, Lei Weidong has been prepared for a long time, after all, the comic fans of girl's comics themselves are relatively narrow, and it is impossible to compare sales with those classic comics. It's just that Lei Weidong knows it himself, but it doesn't mean that the Xu family sisters know.
If it weren't for the fact that the sales of dolls, stickers, etc. in "Sailor Moon" far exceeded that of other comics, the Xu sisters would not be able to raise their heads.
Therefore, for Lei Weidong's proposal to be edited by the Xu sisters, the Xu sisters gladly accepted. While ensuring the update of "Sailor Moon", he led a team to start the creation of "Transformers".
Uncle Wu is back! Lei Weidong just took care of the matter of "Transformers"! Uncle Wu, who had been in the bend for months, finally returned.
Although he had been in the bend belt for so long, Wu Boke did not waste time.
In addition to the issue of the release of "The King of Paintings", Wu Bo also helped Lei Weidong sort out a lot of connections in the bend, after all, the relationship between the older generation has slowly faded after a long period of non-operation, and Wu Bo helped Lei Weidong stabilize these relationships during this time.
You must know that Chinese society is a society of human feelings, and with a strong network, you can do everything with half the effort.
Under Wu Bo's abbot, Xiaomi Comics opened a branch in the Taiwan market, and established a cooperative relationship with Taiwan's Truth, Kindness and Beauty Publishing House to publish Lei Weidong's novels.
At the same time, he also established a good relationship with the leaders of the Cultural Affairs Bureau of the Taiwan Cultural Bureau and obtained the right to publish comics in Taiwan. However, because Taiwan is relatively far away and inconvenient, Lei Weidong discussed it with Liu Yueqin, and the release was a weekly series.
After hard work, "The King of Paintings" was finally released in Taiwan.
This is not easy to do, and now that Taiwan is still under martial law, all newspapers and other newspapers are controlled by the government.
If Uncle Wu hadn't found so many connections, the Cultural Affairs Bureau would have agreed to the release of comics by Xiaomi Comics Company because of the face of those old leaders, and the fact that "The King of Paintings" was only compatible with comics and news newspapers.
As soon as "The King of Paintings" was published, it caused a sensation in Taiwan, because now Taiwan's entertainment industry can be said to be still in a state of entertainment trough, and the continuous martial law has made the development of the entertainment industry very unbalanced, and many prohibitions dare not touch, for example, in terms of movies, it is the death and death of love Qiong Yao drama to fight the world, and there is nothing new at all.
Now as soon as "The King of Paintings" appeared, its sharp painting style, funny content, and the popularity of the Bruce Lee version of "Beidou God Fist" attracted the people of Taiwan at once.
Orders poured in from all over the place, all asking for restocking. Sales quickly exceeded 1 million copies per issue, up from 100,000 copies per issue.
In Taiwan, Lei Weidong did not adopt the same straight as Hong Kong. Pin mode. Directly carry out agents all over Taiwan, although the money is less, but a lot less trouble.
You must know that the underworld forces in Taiwan are even more powerful than in Hong Kong, many gang members are from military backgrounds, and various government bureaucrats are even more greedy.
If Lei Weidong only wants to make money by himself and does not divide the profits, because the company's headquarters is in Hong Kong, those Taiwanese can't find trouble, but the Taiwan branch will not have peace.
Not to mention anything else, even the underworld can't stand harassing Lei Weidong every day, so you have to learn to share when doing business, and you can't go far by eating alone.
Lei Weidong does not use straight. Another reason for the sales model is that after the mainland's reform, Lei Weidong's business focus will definitely shift to the mainland, and compared with the mainland's vast untapped market, the Taiwan market is a chicken rib.
In the 80s, the two sides of the Taiwan Strait were still in a state of hostility, and it was not possible for Lei Weidong to take the route of currying favor with both sides.
Maybe it's okay at the beginning, and everyone won't pay attention to the small business, but in the future, when the business becomes big and the impact is big, they won't be allowed to walk a tightrope on both sides of the strait, and Lei Weidong will definitely be asked to stand in line at that time.
Of course, Lei Weidong will definitely hug our party's thighs tightly, and in that case, it is very likely that the property of the Taiwan company will be confiscated, and even if it is not confiscated, it will be suppressed.
If the development of the Taiwan branch is too large, there are too many fixed properties, and all of them are suppressed by the Taiwan government, Lei Weidong will suffer heavy losses.
Because of these reasons, although Lei Weidong attaches great importance to the Taiwan market, he only regards the Taiwan market as a place to make money and does not take it too seriously.
There is also a depressing thing in Taiwan that there are a lot of piracy, basically a new thing comes out not long after, and counterfeits come out.
In this era, the mainland has not yet risen. Bay is a veritable copycat kingdom, and what is even more infuriating is that piracy is done blatantly, and it is all done by local real power figures, and it is a dream to crack down on piracy in Taiwan.
In order to prevent piracy of "The King of Paintings" and make more money, Lei Weidong thought of many ways.
For example, all the "Painting King" sold in Taiwan is printed in Hong Kong, all agents are paid in cash, and the weekly "Painting King" is published in Taiwan, and "Painting King" in Hong Kong and Taiwan are listed simultaneously, and the content progress is the same.
Separate shipments according to the distance of the agent, and ensure that all agents pick up the goods within an hour. and other measures to minimize the impact of piracy on the sales of "Painting King".
After a period of hard work, the sales of "Painting King" in Wanwan have stabilized at about 1.5 million copies per issue, bringing Lei Weidong millions of Hong Kong dollars in income every month, and even more if you count the single book.
But for the sake of the future, Lei Weidong also arranged several supervisors to serve as leaders in the Taiwan branch, and less important positions such as clerks were recruited locally, and the main task of the Taiwan branch was to develop the market and maintain customers, which was similar to a sales company.
The specific guidance work also went to the purple beauty of the sales department a few times, and Lei Weidong didn't have time to go over at all.