Chapter 143: Selling the Fat Stall

Early the next morning, Chen Qingyi drove to Yangzhou accompanied by Zhang Chuang, although he didn't know what the result was, but he finally had an expectation that if he lived in this world, he would not fight if he could be successful, because the confrontation would unexpectedly defeat one side or even both sides.

At noon, I met Han Feng again to formulate a promotion strategy for the second store of "Fat Stall" that will open tomorrow.

In fact, the promotion strategy should have been formulated a long time ago, but because I have been busy with trivial things some time ago, it has been delayed, and at this time I have a deeper understanding of the need to establish a professional marketing team.

At about three o'clock in the afternoon, Han Feng and I finally completed the formulation of the promotion strategy in a hurry, and immediately asked the store manager to go to the advertising production company to express the newly released promotion plan in the form of a giant poster.

After three hours of high-intensity mental work, he and Han Feng finally stole a moment of free time and lit a cigarette.

Han Feng took a puff of cigarette and said to me: "Zhang Yixi, in fact, I really admire your marketing talent, you are very good at understanding the hidden needs of the market, and the formulation of marketing strategies is very penetrating, which can often stimulate the audience's strong consumption demand." ”

"Liao praised, Mr. Han ......." I took a puff of cigarette and said with a smile.

Han Feng shook his head very seriously, and said: "The mountain goods nutrition and health package you made recently in the fat stall, the market response is really good, for example, although the wild mushroom stewed chicken soup is sold for 18 yuan a bowl, consumers are very convinced, and it has been sold out of stock for a few days, and our per capita consumption has also increased from the original 15 yuan to 30 yuan because of the addition of the mountain goods nutrition and health package, which is equivalent to doubling the turnover." ”

"The success of the mountain goods package is also because we have a huge fixed consumer base, and if we don't have this as a foundation, we won't necessarily succeed in other stores."

"Yes, marketing is really a link, and it requires decision-makers to have a big picture and great wisdom, so it is really difficult to make a successful brand....... I am personally very optimistic about the potential of the brand of Fat Stall, Zhang Yixi, on behalf of our group, I invested 20 million to buy the right to operate the brand of Fat Stall, and hired you as the brand director, how about it? ”

"Roll the calves, 20 million want to buy the right to operate the fat stall." I said with a smile, only as if Han Feng was joking with me.

"If you don't feel that this price is sincere, you can add more." Han Feng said to me with a serious expression.

I stared at Han Feng for a long time: "Do you really want to?" ”

Han Feng nodded.

I didn't ask Han Feng why, and there is no need to ask, when you suffer a heavy setback, a brother does not hesitate to call the resources of a group to help you, then he is worth all you have, not to mention that 20 million is really an astronomical amount, as far as the "fat file" is concerned, no unit or individual dares to buy it at this price.

"Let's go back to the town now, if Mr. Fei is willing to sell me, there will be no problem, after all, he owns 70% of the shares." I said.

.......

That night, Han Feng and I rushed back to the town and met with He Fei.

He Fei was a little surprised to see me and Han Feng returning at the same time, and after handing me and Han Feng a cigarette each, he asked, "Tomorrow, the second store of the fat stall in the city will open, why did you come back?" ”

I said to He Fei: "You sit down first, and I have something to discuss with you." ”

He Fei looked at us with some apprehension, he had also heard about the recent "Seaview Coffee", and he should be worried that Yan Zhiyuan would also attack the "fat stall".

Han Feng smiled, signaled He Fei to feel at ease, and then said, "I want to acquire the fat file on behalf of our group....... The purchase price is 20 million. ”

After Han Feng finished speaking, He Fei was so shocked that the cigarette in his mouth fell, and he hurriedly picked it up and took a puff again, and then asked, "How much?" ”

"20 million."

He Fei was dumbfounded, and said with his fingers in the middle of the night: "I have 70% of the shares, then I can get 14 million, is that what it means?" ”

Han Feng and I nodded at the same time......

"Oh, my mother...... I'm old, I'll go out and ...... slowly," He Fei said, picking up the cigarette on the table, patting his head and muttering as he walked outside.

Han Feng and I looked at He Fei's back, smiled at each other, lit a cigarette and chatted.

I said with a smile: "It seems that there is no problem with the fat boss transferring the fat file, let's sit back and wait for him to slow down." ”

Han Feng nodded and said: "Actually, I buy the fat file, I hope for a win-win situation, if the fat boss is very in favor of the acquisition, I will be down-to-earth, between our brothers, don't be unhappy because of these things." ”

"Don't think about it, in fact, I have always been operating with the attitude of gratitude to the fat couple, and now the transfer can make them worry about food and clothing for a lifetime, and I have no regrets, just free up energy to prepare for Xiluo and reopen!" I patted Han Feng on the shoulder and said.

"Well, in fact, since returning from studying abroad, I have been inactive in the group, this time back to Shanghai, my father and I had a long talk, I did feel that he was powerless, although I am not much interested in running the group, but the responsibility is greater than everything, after all, one day I will have to carry my father's career on my shoulders...... I hope that with the help of the fat file project, the old antiques in the group will recognize that I Hanluo still has the ability to operate and make money! Han Feng said to me in a complicated tone.

I took a deep breath of my cigarette, although Han Feng didn't make it clear, but I knew that he and his father must have reached some kind of agreement, and Han Feng must have made great compromises and sacrifices for helping me and "Seaview Coffee"!!

"I will definitely assist you to make a big fat stall, at least the first brand in China's fast food industry." My face was extremely serious, this was my promise to Han Feng.

"Come on, for duty!" Han Feng stretched out his hand to me.

"For the sake of responsibility, come on!" I took his hand and punched him lightly in the chest, and there was not much need for words between men, a promise was enough to fight for a lifetime.

......

After a while, He Fei finally walked back from outside, sat down opposite us, lit a cigarette, and his expression was complicated beyond words, there is no doubt that the huge investment of 14 million is very attractive to him, but the "fat file" is his hard work.

"I have two requests...... He Fei was silent for a long time, took a heavy puff of cigarette and said to Han Feng.

"Mr. Fei, if you have any requirements, just mention them, I will definitely meet them." Han Feng said with certainty.

He Fei nodded, and said with a serious expression: "First, I hope that I can continue to cook for the students in the fat stall in the town." ”

"That's totally fine."

"Second .....," He Fei said, looking at me.

"Mr. Fei, you don't need to have any scruples, everyone is so familiar, just say it!" Han Feng said and gave He Fei an encouraging look.

He Fei nodded and said, "Of the 20 million, I can only take 10 million, and the remaining 10 million is Xiao Zhang's...... To be a man, you must be self-aware, if it weren't for Xiao Zhang's operation, it would be good if the fat file could sell for 200,000, and he would take 6 million, which is really unreasonable. ”

Han Feng kept a smile and patted He Fei's shoulder and said, "Mr. Fei, Zhang Yixi will not lack the 4 million in the future." ”

"Mr. Fei, this is what you deserve, you don't need to refuse." I also nodded and said to He Fei, this is my sincere words, if I cared about the 4 million, I would have made an independent fast food brand outside the "fat stall" a long time ago.

--------------------------

I do have the intention of finishing the book as soon as possible, this book is also signed with a 1.5 million word contract, and now it is close to 1.2 million, according to the number of words, it is already close to the end of the rhythm, whether I am satisfied with this book or not, I will not judge now, and leave it to everyone to judge after writing! There are more than 300,000 words left.,It's still possible to write the ending without haste.,Thank you for your continued support.。。。。 I'm also worthy of my readers.,At least 1.2 million words still haven't been paid to read with everyone.,What's next?,Still have to wait for the website to notice.。

Preview, the third and final volume is called "The Age of Counterattack"