Relying on the perverted ratings of cartoons, "Hasbro" performed a magical gold-absorbing magic trick on "Transformers", first of all, using the cartoon copyright of "Transformers" in his hand, and in turn charging high copyright fees to TV stations, and not letting them continue to broadcast if they didn't give it, and the TV station that thought it was taking advantage had to pay Hasbro a high copyright fee for the ratings.

It is said that in 1985, "Transformers" became the second largest product of "Hasbro" in terms of profit after "Star Wars" by virtue of a series of revenues such as toys and cartoon copyrights, and "Star Wars" is the most popular product in the United States.

"Autobots! Transfiguration, go! This classic line in the "Transformers" film confirms the "Metamorphosis" of Hasbro's toy marketing.

Over the next two years, Hasbro launched a series of products around Transformers, "including high-end color stickers, assembled models, clothing, magazines, comic series, literary works, soundtrack CDs and other anime derivatives to the market."

And in the following 5 years, it brought more than a billion dollars of huge profits to Hasbro. ”

In 1986, when sales of the first generation of Transformers toys began to saturate, sales showed signs of decline.

Hasbro immediately launched two sequels to the Transformers movie "Transformers The Movie" and "Transformers 2010".

The sequel continues the original plot, and creates a new generation of characters such as "Mending the Heavens" and "Breaking the Sky", and the gold-absorbing chips are upgraded again.

Until the early nineties, because of the changes of the times, the toy market has changed dramatically, making "Transformers" gradually outdated, but just when the "Transformers" craze has faded, just when the boys who were obsessed with "Transformers" in the past are growing up, the advent of the live-action movie "Transformers" has made "Transformers" come back.

Before Lei Weidong crossed, "Transformers" filmed five live-action movies in a row, although the fifth Transformers movie was scolded, but if five movies can be made in a row, the popularity of Transformers can be imagined.

Because he understands the reasons for the success or failure of the "Transformers" series, Lei Weidong did not make the mistake of the Japanese TAKARA company from the beginning, and first pushed toys and then hit the market.

Instead, he directly used the channel of Marvel Comics to make "Transformers" popular directly in the United States through comics, and then launched it through toys and animation, making Transformers popular in the United States faster than in the previous life.

And more importantly, because in Lei Weidong's previous life, "Transformers" became popular in the United States in 1984, and at that time, the "Star Wars" series of science fiction movies, through the hot screening of the Star Wars trilogy, had formed a Star Wars culture in the United States.

Because of preconceived reasons, even if Transformers are popular, their popularity in the sci-fi market is still lower than that of the Star Wars series, and in Hasbro, the profit of Transformers is still lower than that of "Star Wars" products, even if it is amazing.

And now it's different, "Star Wars" has just come out, although the movie is still as popular as in the previous life, and all kinds of peripherals are popular, but it has not yet reached the level of forming the "Star Wars" culture, so the "Transformers" that came out at this time has become a strong challenge opponent for "Star Wars" in the sci-fi market.

"Transformers" culture and "Star Wars" culture are two science fiction cultures that stand side by side in the United States. Each wants to overpower the other.

What makes Lei Weidong happiest is that in the United States now, "Transformers" is more popular than "Star Wars" in many aspects, and if Lei Weidong can keep the Transformers derivatives increasing, then Transformers are likely to surpass "Star Wars" in profitability. Transformers culture has the potential to surpass Star Wars as the core of American science fiction culture.

In that case, if Hasbro still owns the copyright of "Transformers" like in its previous life, it is estimated that Hasbro will make more than 2 billion or even 3 billion dollars in profits in five years.

It's just that now all the copyrights of "Transformers" are in the hands of Lei Weidong, and it can also be said that this big gold mine is in the hands of Lei Weidong, of course, because there are no sales channels, Lei Weidong makes a lot less money than the Hasbro Company in his previous life.

But Lei Weidong has a cheap toy production base, and the cost of toys is far lower than that of the previous child's treasure company, and it is still possible to make a profit of three or four hundred million dollars a year in the first two years of Transformers' popularity.

Therefore, when Lei Weidong heard that he had earned a profit of 57.68 million US dollars in just two months, he couldn't help but be a little shocked, but he immediately remembered the value created by "Transformers" in his previous life, and he was not surprised.

Besides, it is too easy for a traverser to make money, just like if the shares of Apple and Microsoft in Lei Weidong's hands are left in the 21st century, the value of these stocks will be calculated in tens of billions of US dollars, and tens of millions of US dollars are completely trivial for Lei Weidong, and they are a bit unsightly.

From the beginning of reporting the profit situation to Lei Weidong, Zhong Chuhong has been observing Lei Weidong's expression.

She was a little surprised to find that when Lei Weidong heard this number, except for being a little surprised at the beginning, there was no greed or shock in his eyes, which made her feel very rare.

You must know that in the face of so much wealth, there are really too few people who can face it calmly.

Just look at Wen Bixuan, Xu Xiaoying, and Xu Xiaoling, the two sisters who followed her to calculate her profits, when she saw this number, her eyes were almost straight, and she almost drooped angrily.

The allure of these riches is so great for women, so for the allure of men, not to men, money is the source of all evil in the world!

"And Lei Weidong, although he is not yet an adult, his maturity is really terrifying, even hundreds of millions of Hong Kong dollars of wealth can't change his will, what else can hinder his progress?" Zhong Chuhong's heart couldn't help but sigh with emotion.

This is the man I chose Zhong Chuhong, and I will not leave him no matter what happens in the future.

However, if Zhong Chuhong knew Lei Weidong's details and knew that the wealth that Lei Weidong would have in the future would be calculated in tens of billions or even hundreds of billions of dollars, he would not have such feelings.

Because there are few Lei Weidong and Lei Lei, I really don't look down on this little money.