Chapter 356: A blatant declaration of war

Zhang Yunfan slowly got up from his seat, and saw that the group of people looked more or less proud when he looked flattering to him.

But then he hid this expression, and he just said lightly: "Thank you for cheering, but this dish is ...... Let's get back to that! ”

With that, he turned and left the cafeteria. In fact, in Zhang Yunfan's opinion, he was afraid of losing a reputation for pleasing the jury, first, it was not good for him, he would give the other party a tongue, and second, he was still very disgusted with this kind of thing.

In the final analysis, the jury is just a little ghost he has to deal with, and what he really needs to worry about is actually Tian Fuhai.

Although his game against Tian Fuhai is now mature, he still lacks an important part of the final key net.

It is true that Zhang Yunfan wants to collect the layout of pastoral fruits and vegetables for himself in the future, so it is also true to engage in such a huge event.

The activity can bring him many things, such as making Tian Fuhai weaker, such as making him one step closer to getting a loan.

Ke Xinyi was responsible for the overall planning of the event, and Xing Lan also played a pivotal role in it.

In the end, what was submitted to Zhang Yunfan was a detailed, simple and feasible plan.

Specifically, it is to carry out a market-wide price reduction, and by the way, drive the second brand of Shennong Group, that is, after the annexation of Shengshi, that part of the excess output.

For this, Zhang Yunfan has his own plan, super vegetables, as the first brand, with the momentum of a sharp knife, to expand the territory in the front.

But after all, the market positioning of super vegetables is a high-end product, and it has not been able to adapt to the vast low-end market, so Shennong Group will have an imbalance in the market structure.

In order to make up for this shortcoming, and also to quickly make this mess of the prosperous era run quickly, Zhang Yunfan simply launched the second brand of Shennong Group - Jiajiale!

This is completely Zhang Yunfan's independent brand, and the advantage of this brand is that it is low price, high quality, and complete variety.

The category of super vegetables stays between eight series and more than 20 kinds of vegetables.

The brand Jiajiale is generally priced below five yuan, and there are more than 30 varieties.

It fully caters to the needs of most consumers.

Zhang Yunfan did not treat the soil, but directly repackaged the original Shengshi products and re-marketed them.

But after all, this is not a long-term solution, so as soon as this brand appeared, it was positioned by Zhang Yunfan as an excessive product.

In the future, he will launch another low-to-mid-range product, but the quality and price will be adjusted.

But the current situation did not leave Zhang Yunfan this time.

Everything has to be rushed forward.

The price of super vegetables, after the start of the event, will be reduced from 22 yuan to 12 yuan, which is simply unprecedented, and at that time, the brand of Jiajiale will be bundled with super vegetables.

The daily output of "Jiajiale" is many times larger than that of super vegetables, and as long as this brand can expand rapidly and occupy the market in a short period of time, it will be fatal for the now stormy Pastoral Fruit and Vegetable Group.

Zhang Yunfan convened all his sales channels in the afternoon of the same day, some of which were channel sales of the original super vegetables, and some of which were re-screened by the marketing department to sell the "Jiajiale" brand of sellers.

The meeting was very brief, but the meaning was very clear, that is, starting tomorrow, and even in the next week, the prices of all the products of Shennong Group will be reduced by 40%.

This part of the downward adjustment is all borne by Shennong Group.

Of course, this will win the favor of dozens of bosses here, which means that they not only have money to make, but can even take the opportunity to expand the influence of their own enterprises, this kind of good thing, why not do it?

Everyone agreed, but Zhang Yunfan then said his only reason.

"I have only one condition for this!" Zhang Yunfan said solemnly, "That is, all the sales companies here will remove the products of Tianyuan Fruit and Vegetable Group from the shelves!" ”

Zhang Yunfan's words were comparable to the power of a bomb, and the forty or fifty people in the whole room were gone, and everyone looked at Zhang Yunfan dumbfounded, but no one knew what to say next.

Zhang Yunfan's approach is already very explicit, which is tantamount to blatantly declaring war with the Tianyuan Fruit and Vegetable Group.

Everything that Tianyuan Fruits and Vegetables has experienced before has greatly damaged the vitality of its company, and now it is trying in every possible way to annex Xingnong Company to keep the current market, but Zhang Yunfan has directly made such a move.

"This ...... Isn't this pastoral fruit and vegetable going to collapse? ”

After a moment of silence below, someone immediately began to talk.

"The sales of pastoral fruits and vegetables are now struggling, and if you make such a knife again, you will either react quickly or you will have to accept your fate!"

"Mr. Zhang is really ruthless......"

"What do you guys think?"

“……”

Zhang Yunfan looked at everyone with a cold face, waiting for an answer, but after a long time, no one made a sound, Zhang Yunfan sighed and said, "Have you thought about it?"

Many people were looking at each other, and in the end, Zhou Dahai stood up hesitantly.

He looked up at Zhang Yunfan, he still remembered that once upon a time, the young man in front of him was not so bold, let alone so high.

"Mr. Zhang......" Zhou Dahai's tone was a little unconfident, "Our big guy is a seller, everyone has a foothold in the mall, relying on reputation, but you ...... In doing so, we don't care if you have any grievances and entanglements between Shennong Group and Tianyuan Fruit and Vegetable Group, isn't it a little ...... to bring us in?"

Zhang Yunfan looked at Zhou Dahai, and his tone did not adjust for half a minute: "Mr. Zhou, you have two choices!"

Zhang Yunfan raised his left hand and right hand: "If you choose your left hand, you agree to my proposal, and if you choose your right hand, you will deny my meaning!" How did you choose? ”

Zhang Yunfan's words made Zhou Dahai feel a kind of heartfelt unease, because what Zhang Yunfan pointed out was not as simple as the left and right hands.

The choice he gave was just to either choose him or Tian Fuhai!

Be friends or enemies!

Zhang Yunfan obviously only gave these two choices, and did not choose to stand on his side, so it seemed that he only had Hetian Fuhai to go to the dark.

What kind of friendship do you have with Tian Fuhai? Zhou Dahai felt that he really didn't have this need.

He just followed Zhang Yunfan to make money, and he was obviously able to meet these things.

He suddenly found that in front of Zhang Yunfan, he suddenly looked like a tiger with teeth and claws extracted, and he had no majesty at all.

Zhang Yunfan gave him the feeling of being unprecedentedly high, unprecedented majesty and deterrence.

"I ......" Zhou Dahai finally hesitated for a moment, "I agree!" ”

Zhang Yunfan didn't feel half happy about this kind of victory, because it was not his victory, and only everyone present gave this kind of answer, which was the first step of his victory.

"What do you mean?" Zhang Yunfan asked, "Everyone should also make a statement!" ”

Zhou Dahai has obviously set an example for them, and these people don't seem to have any other choice.

Money is important to them, it doesn't matter what the camp is.

In the final vote, almost everyone was on Zhang Yunfan's side, except for a few three or two who were not afraid of death and still had reservations.

A smile appeared on the corner of Zhang Yunfan's mouth, because he had already won the first step.

After the meeting, Zhang Yunfan directly asked Ke Xinyi to inform Tianyuan Fruit and Vegetable Group that it was best for the two sides to have a meeting as soon as possible.

Tian Fuhai replied very quickly, almost as soon as Ke Xinyi's news was delivered, there was a reply from his side.

It's just that it is not the result that Zhang Yunfan wants, because Tian Fuhai's answer is - no!

Ke Xinyi looked at Zhang Yunfan and wanted to ask him what he planned to do next.

Zhang Yunfan smiled mysteriously and said, "Don't worry, let's just go directly tomorrow."

The next day, the promotion will start on this day, super vegetables are still very popular, and to the surprise of more customers, this time this almost popular vegetable brand, unprecedentedly discounted.

As soon as the news spread, it soon exploded throughout Linyi, and the sales of super vegetables also reached the limit.

At the same time, the "Jiajiale" brand has also been officially launched, although it does not have the absolute quality of super vegetables, but compared with most of the fruit and vegetable products on the market, the quality of this brand is still superior.

And one more important thing is that the pricing of this brand is absolutely unusually low.

In fact, with this quality, "Jiajiale" can compete with pastoral fruits and vegetables on the frontal battlefield, but Zhang Yunfan still puts the price at about half of the pastoral fruits and vegetables.

In this way, not only the quality is guaranteed, but the price also has an absolute advantage.

This is a move that Zhang Yunfan has been thinking about for a long time, and the success of "Jiajiale" is also something he expected.

Therefore, Zhang Yunfan did not go to the stores of major sellers to inspect at all, but unexpectedly appeared in a special place.

In the past two months, the headquarters of Tianyuan Fruit and Vegetable Group Company has been significantly depressed compared with before.

Because of Zhang Yunfan's sudden rise, the entire Tian family was really caught off guard.

Tian Fuhai was first busy dealing with the wounds left by the previous public opinion war, and then dealt with the company's two fruit and vegetable production enterprises.

Before relying on Fengluan Capital, Tian Fuhai had already laid off one-third of the company's employees.

Zhang Yunfan's car suddenly appeared in the parking lot in front of the headquarters building of Tianyuan Fruit and Vegetable Group, which seemed a little abrupt, because there were many fewer vehicles coming and going from the company.

For Zhang Yunfan, this place is actually no less than the Longtan Tiger's Den, but he still walked in directly, and there was only one Ke Xinyi who followed him.

Zhang Yunfan knew Tian Fuhai's office, so he didn't notify anyone, let alone stop any busy people to ask, and directly got on the elevator and pressed the button on the top floor.

Half a minute later, the elevator door opened with a clang, and someone subconsciously glanced into the elevator, and was stunned, staring at Zhang Yunfan as if he had seen a ghost.

He smiled slightly at the stunned female employee, and walked into Tian Fuhai's office without stopping.

Zhang Yunfan arrived at the door, knocked lightly on the door first, and Tian Fuhai's deep voice came from inside: "Please come in!"

(End of chapter)