On March 23, 1978, that is, when "Serpentine Trickster" was released, Lei Weidong's department store and supermarket opened, and his name was directly based on Lei Weidong's surname, and he was named Lei's supermarket.

As a traverser, naturally will not forget to publicize, while advertising in the newspaper, two days ago, Lei Weidong sent a large number of employees, pulled up banners, and took to the streets of Hong Kong to publicize the opening of Lei's supermarket.

1978 was a memorable year, especially in the East, in which a crucial meeting was held, which determined that economic construction was the center, reform and opening up began, and the economy of the interior began to take off.

It was on March 23 of this year that the posthumous movie "Game of Death" by a generation of martial arts superstar Li Xiaolong was released.

The film changed the plot of Lee Xiaolong's unfinished work "Game of Death", starring South Korean kung fu movie star Tang Long as Lee Xiaolong's stand-in.

Tang Long's original name is Kim Tae-jung, his side face and back are very similar to Bruce Lee, there is no frontal shot of Tang Long in the movie, the frontal shots are all cut from the unfinished "Game of Death" before Li Xiaolong's death, and the fight at the end of the film is the second half of the "Game of Death" movie shot by Li Xiaolong in October 1972.

In addition, in the film, Jiahe also edited the clips of Li Xiaolong's starring films "Jingwumen" and "Raptors Crossing the River", especially the funeral of the protagonist Billy in the film, which captures Li Xiaolong's real funeral.

It can be said to be a coincidence that Lei Weidong's supermarket opened on the same day as the release of "Game of Death", and Li Xiaolong's posthumous work and Cheng Long's first masterpiece were released almost at the same time, which is even more of a coincidence, and it can also be said that the two Chinese martial arts superstars completed the handover in this way.

In 78 years, Li Shoufu and other Chinese capital has not yet entered the supermarket industry, and the largest supermarket chain in Hong Kong is still dominated by two large supermarket chains with British background, Dalilian and Parknshop.

Everyone is still very curious about Lei Weidong, a genius boy entering the chain supermarket industry.

Because of the overwhelming publicity, on the opening day of Lei's supermarket, except for some remote stores, there were two long queues at the entrance of most supermarkets, because there were too many people, and admission had to be restricted.

Chinese like to watch the excitement the most.

Some people just want to buy a bargain just for shopping; Some people are simply curious, people are blindly obedient, and when they see others buying large and small bags, they can't help but buy them. (The post-80s generation can recall that in the early 90s, there was a rush to buy supermarkets in the county.) ）

It lasted until the evening, and many shops replenished the goods several times in the middle of the way, and the hot scene shocked Hong Kong, and I believe that tomorrow's newspapers will inevitably report it.

The profit of Lei's supermarket did not disappoint Lei Weidong, and even exceeded, only one day after opening, the turnover of the largest supermarket was as high as 680,000 Hong Kong dollars, and the gross profit was as high as 30%.

But it's normal to think about it, the first day of the opening of large supermarket chains is the hottest time, because of discount promotions! Many people walked in because they were greedy for cheap, and they bought a lot of things in a daze.

Of course, this kind of good thing will not last long, and it will slowly return to normal later, and the turnover will definitely shrink significantly.

However, the retail industry has always been very profitable, even in the fiercely competitive 21st century, many small supermarkets with good locations have a good life.

While the iron is hot, in the next month, 30 stores of different sizes of Lei's supermarket opened one by one, and each store business is very hot, which not only brings a lot of income to Lei Weidong but also solves the employment problem of a large number of employees.

Although each supermarket needs to be equipped with different personnel because of its different size, it also requires a dozen to dozens of employees, plus logistics support, administrative management, and indispensable security personnel, and the thirty supermarkets have solved the employment problem of nearly 2,000 people.

However, soon after its establishment, Lei's supermarket was boycotted by two supermarkets, Dalilian and Parknshop, who joined forces to put pressure on supermarket suppliers to stop supplying to Lei's supermarket.

The reason is that since the establishment of Lei's supermarket, it has continued to take convenience and people-friendly, cheap and easy to obtain as the slogan, and the prices of the goods launched are one percent cheaper than those of large supermarkets such as Dalilian and Parknshop. The daily discount promotion products are two to three percent cheaper.

The location of Lei's supermarket has been carefully selected by Lei Weidong, which is a golden location with dense flow of people and convenient geographical location, coupled with low commodity prices, so it has attracted a large number of customers to come to shop, while the turnover of these supermarkets such as Dalilian and Parknshop has declined rapidly, causing them to be very dissatisfied.

The reason why Lei Weidong's supermarket is cheap is mainly because all the shops used by Lei's supermarket were bought by Lei Weidong, and the rest of the rent was paid! Although the one-time investment is larger, but thinking of the almost sky-high price of shops in Hong Kong in the 21st century, no matter how big the investment is, it is profitable.

In addition, the employees used are all from the mainland, and the labor cost is very low (it can also be said that Lei Weidong, a black-hearted capitalist, is too squeezed), and only needs to pay some water and electricity bills, so the operating cost of the supermarket is extremely low.

Unlike Parknshop and Dalilian supermarkets, they not only have to pay for water and electricity bills, but also have to pay high rent and labor costs.

In addition, Lei's supermarket is still in the stage of hitting the market, so the price set at the beginning is very low, claiming to be only a penny of profit.

And these big supermarkets such as Dalilian and Parknshop, if they do business according to the pricing of Lei's supermarket, then they will lose a lot of money. The more you sell, the more you lose.

After all, the housing prices in Hong Kong are so high, the rent is a big part, and with so many employees hired, the operating cost is at least several times that of Lei's supermarket.

Therefore, if a product is priced at three cents in Lei's supermarket, it can still earn one point, and Dalilian and Parknshop are priced at three cents, and they will have to lose more than one dime. So in order to maintain their business, they have to set at least more than four cents, and usually in order to make a profit, they will set it at five cents.

You must know that no matter what time it is, ordinary people still account for the majority of the population, and most of the people who go to the supermarket to buy things are working-class and small citizens, and a few of those rich people go to the supermarket, so it is already a lot to save two cents on a product.

You must know that if you buy daily necessities and daily groceries from Lei's supermarket, you can save at least a few hundred yuan a month, a few hundred yuan a month, and several thousand yuan a year. This is already a big expense for ordinary citizens. You must know that the salary of Hong Kong citizens is now less than 2,000 yuan a month.

PARKnSHOP and Dali even talked about the price war compared to Lei's supermarket, so they had to block Lei's supermarket from somewhere else, and at first they wanted to fight a propaganda war to publicize the bad news of Lei's supermarket, what price is cheap is the expiration of goods, many fakes and other reasons.

In this regard, Lei Weidong is not to be outdone, you must know that Lei Weidong has money, and he has a good relationship with newspapers like "Xingchen Daily", and he is not to be outdone in declaring war and spreading war.

In addition to Lei Weidong's protest against those manufacturers, you must know that the merchants who supply Lei's supermarket are relatively well-known enterprises, and the rumors of Parknshop and Dalilian have also involved them.

After publicity, Lei Weidong's Lei's supermarket became famous among Hong Kong citizens, and customers in Hong Kong Island, Kowloon and other places often went to Lei's supermarket after work to buy some things and go home because Lei's supermarket is located at the door of their homes.

And those citizens who live far away in the New Territories, because of poverty, often run to Lei's supermarket early in the morning when they see that the goods in Lei's supermarket are cheap, and they buy a big bag, and sometimes even buy a car of discounted goods back.

Seeing that Lei's supermarket is getting bigger and bigger, and it is still increasing, so they have to take low-level means to coerce those suppliers to stop supplying Lei's supermarket through the influence of the parent company Jardine Matheson.

This hand can be said to have caught Lei Weidong a little off guard. Fortunately, there is still stock in the warehouse, and there is no need to worry about large goods such as home appliances and furniture because of the small number of shipments. However, some fast-moving consumer goods such as beverages, frozen meat, biscuits, instant noodles and other products are facing the embarrassment of being out of stock.

In the face of this situation, Lei Weidong had to take a two-pronged approach, since several famous suppliers in Hong Kong have stopped supplying, then Lei Weidong simply bypassed the agent directly, and directly contacted the manufacturer, just like Wal-Mart and Carrefour supermarkets that opened all over China in later generations, isn't it claimed to take the goods directly at home? Simply Lei Weidong did the same.

You must know that Hong Kong is a port city with underdeveloped products. Even the fresh water necessary for daily life has to be supplied by the mainland, so many commodities actually need to be imported. It's just that most of these commodities are monopolized by a few powerful agents, and Lei Weidong treats these agents separately.

For example, fruits, rice, meat, edible oil, these commodities are all imported from the mainland, and the general supplier China Resources Company has a Chinese-funded background.

Now that he has been blocked by those agents, Lei Weidong has directly contacted China Resources, you must know that through the construction of 23 buildings, Lei Weidong has a very close relationship with Xinhua News Agency, and it is easy to reach an agreement with China Resources.

China Resources Company doesn't care about the threat of Jardine Matheson Bank at all, and who it sells to is not selling, especially Lei Weidong has a very good relationship with the mainland and is a friend of the mainland.