First of all, during the Chinese New Year, especially in the first two days, the attendance rate of all the movies is high!

On the first day of last year, "Nineteen Generations of Ancestors" had a 55 percent attendance rate.

How can you ensure that your audience will be seated the next day? Then it's up to each to do it!

The artistic quality of last year's "Detective Chinatown 2" is not as good as the previous work, and in the suspense part of the previous work, which has the best reputation, the skill does not advance but retreats. But it is not difficult for discerning people to see that this is not a lack of strength, but the result of deliberately catering to the tone of the Spring Festival schedule.

As it turned out, this decision was commercially successful: not only did it successfully expand the film's audience, but the artistic compromise also remained within the red line of "don't lose if you watch it", which naturally attracted a lot of money and money.

But the contrarian growth of Operation Red Sea proves the importance of word-of-mouth!

Fueled by the public opinion field, "Operation Red Sea" has completed the transformation from a "hit film" to a "topic film" and a "phenomenal film"...

"Monster Hunt 2" is such a big battle, and its propaganda offensive has created a history of domestic Chinese New Year films being publicized in rural areas, which can be called a visual spectacle beyond the movie itself!

People themselves are aiming for the goal of 5 billion!

However, even though the publicity is overwhelming, the marketing content is particularly empty and thin: in addition to "Huba is coming, Huba is so cute", what can I expect from the movie itself?

I don't know!

As a result, the pre-sale has been 300 million, and 500 million on the first day!

In the end, the box office failed to surpass "Monster Hunt", which proves the importance of word-of-mouth to movies, especially during a big schedule like the Spring Festival!

The power of publicity, packaging, and marketing is still there, but the quality of the film has really become the decisive force, and the situation of "selling well while being scolded" is no longer there.

A good movie in the eyes of the audience will have a better box office!

Speaking of "The Judge of the Dead", Xiaobai really can't be too obvious, if Song Shijie hangs up at the direct end, the reputation of the movie may be very good, but people who watch it will definitely not be as good as "Crazy Alien"!

After all, the other party has Wanda's blessing...

Stepping on a horse, Wanda directly gave "Crazy Alien" 40% of the film schedule...

This is going to be a hard anal "Judge of the Dead"!

The opponent is too strong, Xiaobai has to cheer up twelve points!

Damn, I knew that I should get "Tang Bohu Dots Autumn Fragrance" to the Spring Festival stalls...

……

"I'll go, the box office is already 200 million? What time is it? ”

As soon as I slept until noon, the first thing I did when I opened my eyes was to click on the box office statistics, and saw that "The Judge of the Dead" ranked first, nearly 100 million more than the box office of "Crazy Aliens"...

"The Spring Festival stalls are like this, all the time is a golden field!"

The young lady took a glass of milk and handed it to him: "Hurry up on Weibo and say hello to everyone!" ”

"Wait for me to brush my teeth... You send it for me! ”

Xiaobai handed the mobile phone to the young lady, and walked into the bathroom directly with her upper body naked and big pants...

"Where's my dad?"

“… I've gone back, by the way, do you have an event today? ”

"I don't know, you ask Sister Pingping!"

"Good..."

The young lady clicked on Xiaobai's mobile phone, there were a bunch of missed calls and unread messages, she didn't bother to read it, and clicked directly on Weibo: "First of all, I wish you all a happy New Year, all the best, and good health!" I hope you can enjoy "The Judge of the Dead"! ”

"You have a lot of text messages here, do you want to read them?"

“… Look back! ”

Xiaobai shouted casually.

He is innocent!

Let's put it this way, after getting married, he has been wary of himself, you are a married person, don't step on the horse and fool around!

It's impossible to promise people, and it's not interesting for a blind Ji to mess around.

Mainly in college, the waves are enough, one dozen one, one dozen two, at most tried one dozen three!

When he traveled to Ukraine before, he also picked three times...

Resting on your laurels!

After reading a thousand sails, many things are not a thing.

"Yo, you actually have Fan Ye's >"... It seems that I met her at an event the year before last, and people took the initiative to say that they were exchanging WeChat, not exchanging body fluids, so I agreed. ”

"Have you washed it, hurry up, go out shopping with me!"

“… Where to go shopping for the Chinese New Year? I drank a little too much yesterday and didn't want to move..."

Draped in a bathrobe, Xiaobai walked out: "Let's stay at home today, let's tomorrow..."

"Hey, Sister Pingping... Today? I'll let him know right away! ”

"What's wrong?"

Xiaobai looked at Yang Lan a little puzzled, and the latter spoke: ""Time" wants to interview you!" ”

“… Can you push it? ”

"Pushed? That's Time! ”

“… Let them come to the house, I'm too lazy to go out. ”

"I'll call and ask..."

……

Even if the movie is still in the promotion period on the first day of the Lunar New Year, you can't rest!

Here's what you should do!

So, I cleaned up, made a cup of tea, sat in the living room, and waited for the people from Time to visit...

"Sister Zhong, what did Wanda say over there?"

“… They say they are more optimistic about "Crazy Aliens"! ”

"We're getting higher at the box office and more than Alien Mad... Forget it, I'll call Lao Li and ask him what to do! ”

Lao Li is Li Xiaowen, the chairman of Jinyi Film and Television.

“… I know, I'll let them rehearse "The Judge of the Dead" right away..."

"No, I mean can you discuss with Wanda, our movies have an attendance rate of nearly 90% over there, and it is a matter of course to open a few more screening rooms!"

"Xiaobai, the contradiction between us and Wanda is already on the surface, and it's good that he can arrange films for you!"

Li Xiaowen's words directly made Xiaobai cool by half...

"Wanda Film acquired Wanda Film and Television, do you understand the meaning of this? People don't want to hand over the theater line at all, and would rather produce and sell themselves! ”

“… Okay, I see, you can do it! ”

Wanda Film is Wanda Cinema Line, which won Wanda Film and Television by way of mergers and acquisitions, so far it has become China's largest cinema chain and China's largest private film production company directly merged!

The shock is big...

Therefore, Ma Yun directly took out 5 billion yuan to invest in Wanda Cinemas...

It's because he saw Lao Wang's determination!

If Lao Wang is ruthless, the box office market of domestic films will shrink by at least 10%...

The conflict between Bai Xiaofei and Wanda will last for a long time...

As long as he doesn't bow his head.

"Hmph, even if there is no Wanda, Lao Tzu's movie can still win the box office championship!"

With a word of self-encouragement, Xiaobai clicked on Douban and wanted to see the reputation of "The Judge of the Dead".

The rating is okay, 7.9 points.

But two percent of the audience gave one star!

It's the first day!

Set a new record for a novice movie!

"Damn, what's wrong with Bai Xiaofei? The plot is too flat, and the performance is quite embarrassing. As a comedy, there's nothing funny and really unbearable, and it can't be compared with "Truman's World" at all! ”

"It's a bit out of standard, especially the court debate, it's so sloppy!"

"Although I understand the irony of what Bai Xiaofei said, this is a comedy movie!"

Despite his efforts, he was directly pointed out, and Xiaobai was a little embarrassed...

Fortunately, more praise is given!

"A movie with a lot of irony, the satire of the darkness of officialdom where officials protect each other, is simply incisively analyzed."

"After taking a look, the director is not Bai Xiaofei, no wonder he has so depth!"

"It's funny but not exaggerated, the bridges have allegorical meanings, and the small ones are ridiculous and the big ones are sarcastic. It's one of the most outstanding satirical works I've ever seen. Not so serious, even a little vulgar, but very deep. ”

After watching it for a few minutes, Xiaobai closed his phone...

couldn't help but click on it again, he wanted to see the reputation of "Crazy Alien".