Since 2002, the Oscars have had a fixed venue for awards, the Kodak Theater.

Kodak paid $74 million to acquire the naming rights to the theater for 20 years, in addition to paying $3.6 million annually to the theater's owner, CIM Group.

However, 10 years later, in 2012, the ailing Kodak Company filed for bankruptcy protection, terminating the naming contract.

In the same year, CIM Group announced a 20-year naming contract with Dolby Laboratories, an audio technology company.

Since then, the Kodak Theater has officially changed its name to the "Dolby Theater", and the Oscars will be held here until 2033.

The American media commented that for the entire film industry, the Oscars are more like a large-scale film industry advertising campaign.

In 2018, the advertising revenue of the entire Oscar was 110 million US dollars, and if you add the red carpet show, it will reach 125 million US dollars, according to Kantar's forecast, the price of this year's Oscars 30 seconds of advertising should be between 2 million and 2.2 million US dollars, but ABC Radio has made a 30-second advertising offer of 2.5 million US dollars!

Of course, ABC's Oscar broadcast fee paid to the academy is also as high as 120 million!

But what is the cost of an Academy to host an Oscar?

Less than $50 million!

During this year's TV broadcast, an average of 12 minutes of commercials were inserted per hour, about 18% longer than in recent years, and the duration of Oscar commercials has increased from 24 minutes to 42 minutes today!

What's even more speechless is that the advertising fee only goes up, not down!

From 2009 to 2018, Coca-Cola paid about $100 million in advertising, and non-catering brands such as Hyundai Motor also spent huge sums of money, according to data released by Kantar Media Consulting.

Of course, whether it is selling advertisements to make money or entertaining the public, Hollywood is actually the biggest winner of the Oscars.

But apart from these money-related interests, we prefer to believe that people love the statuette so that they don't miss an opportunity to make a great work of art.

……

There are some public accounts in China who like to use the Oscar as the title: 'The box office of Chinese movies is getting higher and higher, why is it getting farther and farther away from the Oscars?' ''Such a movie breaks 100 million every day, and China will be farther and farther away from the Oscars!'" ’

Neurotic, huh?

Does the Oscar have a half-dime relationship with Chinese films?

Oscar reflects the aesthetics of old beauty!

Take a look at this year's list of nominees, "First Man on the Moon," "Sexual," "The Favorite," "Queen Mary," "Ben, It's Back," "The Erased Boy"...

Except for true lovers of niche literary films, who has seen more than two of them?

We love comedy and action movies!

If you can't win the Oscar, does it necessarily mean that the development of domestic films is not good?

The answer is clearly no.

Not to mention anything else, if "Evil Does Not Prevail" wins the Oscar for Best Foreign Language Film this year, will it represent the success of our film?

, I still don't think it's good-looking!

Although there are still many problems to be solved in the Chinese film industry, I am really confident that I will solve my own problems and do a good job in my film industry.

Riding a horse, it's not that I think of water, I haven't seen it, and I don't know how to write it...

……

The music suddenly sounded, and Oscar kicked off!

Host Ellen DeJanes started a 12-minute talk show without subtitles that sounded difficult...

ridiculed celebrities, and almost all the nominated actors did not pull down!

There was a burst of laughter at the scene, Ellen DeJanes is indeed a good talk show actor, and the big names on the scene are selling her face.

The main "Ellen Show" is one of the most watched variety shows in the United States.

After a long day, the show finally began!

The Oscars are about 3 hours long, there is nothing to eat, 23 nominations, and every winner takes the stage, you have to stand up and applaud.

It's polite!

First, the Best Supporting Actor was presented, and the guest of honor was Alison Jenny.

Alison Jenny is a typical late bloomer, first participating in a series of soap operas, and finally winning four Emmy Awards in a row for "The White House" at the age of forty!

After moving to the big screen, she was unlucky, and she won the Screen Actors Guild Award for Best Group Drama as a supporting role in "American Beauty"!

It's a pity that I haven't been able to get the favor of the Oscars!

won the Oscar for Best Supporting Actress at the age of fifty-six, with "I, Queen of Flowers"!

The Oscars are really verbose, mainly because you have to set aside time for commercials.

Fortunately, everyone is quite restrained, and there are no blatant treacherous numbers like the Golden Globe Awards...

The best foreign language film is usually awarded after the best art direction, which is almost an hour into it.

"The charm of cinema is that it knows no borders, they come from five countries on three continents, the directors nominated for Best Foreign Language Film have made incredible and epic films in the world language, infecting people all over the world, these films are vibrant, transcend borders, and bring us together with their shared creativity, and the nominees for Best Foreign Language Film are..."

The guest of honor is Zhang Ziyi...

Well, steady!

"The award is," Sister Ziyi didn't talk nonsense, she said a good piece of soup according to the teleprompter, and opened the envelope: ""Truman's World", Bai Xiaofei! ”

The scene is very 'exciting', many people know that the movie "Truman's World", with a box office score of 53 million US dollars, may not be anything in the eyes of a group of big names, but they also know that in the United States, it is rare for a foreign language film to get such a high score!

Uncle An won the best foreign language film that year, and "Crouching Tiger, Hidden Dragon" swept the entire awards season!

"Truman's World" also swept the entire awards season, but Xiaobai rarely appeared in public, and many people were curious about him.

Even ordinary North American viewers are very curious about Xiaobai, and it can be seen from the live broadcast data that the moment Xiaobai won the award, the ratings increased by nearly 3 million people!

"Husband, you're so amazing!"

Yang Lan hugged him directly, regardless of whether she would lose her makeup, and kissed him passionately...

David hugged him excitedly too...

After a delay of more than half a minute, Xiaobai straightened his suit and strode onto the stage.

Bent down to take the trophy handed by Sister Ziyi, looking at the smile on her face, I couldn't help but hug her, and whispered, 'Thank you!' ’

"Thank you to the Academy for awarding me this award, thank you..."

Checking the trophy, Xiaobai smiled, and continued: "It's an honor that "Truman's World" won the Oscar for Best Foreign Language Film as a Chinese film, in fact, more than 8,000 films are produced in my motherland every year, of course, most of them are shoddy, but there are also a large number of fine products worthy of encouragement, and there are many artistic treasures that are more qualified than me to represent the entire Chinese film industry and show people all over the world to appreciate!" I hope that in the future, more Chinese films will be recognized and encouraged by North American audiences! ”

"Alright, tell me about myself!"

""Truman's World" is not easy to make, of course, I know that any movie is the result of the hard work of filmmakers, so I won't sell it!"

Time is limited, and each award-winning guest only has a maximum of 120 seconds to give a speech!

"Thank you to the Academy and the judges, this award is the best recognition for me."

"Thank you Zhang Ziyi, Qin Hailu, Zhang Shan, Lan Yingying, without your hard work, this movie would not have been presented, and it would have been impossible to complete it in thirty days!"

"Thank you to my wife, Yang Lan, the most important woman in my life, thank you for always being with me! Thank you to my dad for always supporting me! ”

"Finally, a word," Xiaobai changed to Chinese: "Thank you to the mainland friends who watched the live broadcast in front of the computer, as well as the compatriots in Hong Kong and Taiwan." Thank you all for your concern! I've won the prize! ”

Bowing slightly, he pinched the time to end his acceptance speech.

Then under the leadership of the emcee, he walked backstage with the award presenter Zhang Ziyi.

Backstage, fixed interview sessions.

Xiaobai said polite words such as "I am very happy to win the award" and "Thank you for the recognition of the college"...

"I heard you're going to be working on a play with Jim Carrey?"

"That's right, it's been decided to start filming in August!"