Chapter 145: Eyelids Jump
Zhao Hongbing divides the land to be acquired into four categories: the first category refers to small plots of land in third-tier cities, which can realize cash flow and have high profit margins.
The second category is medium and high-end projects in major cities, which are not large in scale and can be completed in the first phase; The third category is the medium plot of land belonging to the target city, which will be opened in two phases.
The fourth category is a large plot of land in the target city, which is in line with the company's long-term strategic goals and can make Tianlun a regional leader in the future.
From the beginning of '98 to January '99, for a whole year, real estate developers across the country. Even those who have never faced Tianlun Real Estate Company know a little bit about it.
And those who have faced Tianlun Real Estate Company are even a little apprehensive about it.
All the way south from the imperial capital, especially a piece of land in the magic capital, 30 acres of land cost three times the auction price, and the developer boss who was originally going to fight with Zhao Hongbing was angry and glared angrily, but he didn't continue to shout up.
Most of the land purchased by Tianlun was auctioned, so in every city, it caused panic among local real estate developers, and everyone unanimously called Tianlun a spoiler who was not afraid of tigers when newborn calves were not afraid of tigers.
The land that Tianlun participated in the auction has basically become a local expensive plot, so it has been called a "sky-high price maker", which complements Zhao Hongbing's title of "trend-setter", so it has naturally been resisted by many regional businesses.
In Yangcheng, a large local real estate developer lost a bid on the same stage as Tianlun, and his boss was furious and drafted a proposal to the industry, arguing that Tianlun's participation in the bidding had disrupted the land order in Baoding.
It leads to a chaotic situation and affects the continuous development of Shijiazhuang's land.
These episodes, in addition to vividly corroborating Tianlun's attack power, can't stop it from moving forward.
Until January of 99, the country was running around the country like a whirlwind, and a total of ten pieces of land were acquired, and the center of gravity was mostly in the southern triangle region except for the imperial capital.
In just one year, Tianlun has changed from a small local company to a large national company, the most intuitive thing is the change of office buildings and the number of employees that has doubled.
In this year, Zhao Hongbing built a real estate. One is more exquisite than the other, and one is more beautiful than the other. However, it is not very luxurious.
However, in line with the principle of making people comfortable to live in, we pay great attention to the construction of the surrounding greening and cultural atmosphere of the house, and the price of these houses is much higher than the housing price in the surrounding area.
At the same time, wherever Zhao Hongbingdi Real Estate Company attacked, correspondingly, a cultural park would be established in that place.
In fact, Zhao Hongbing would like to replicate a more modern ecological park, but unfortunately the current capacity cannot do it.
However, even if this is the case, it has naturally received strong support from the local government.
In the eyes of outsiders, it is inconceivable that Zhao Hongbing has achieved such results in just one year.
But Zhao Hongbing himself knows very well that the reason why he is walking like this is because of the panic in his heart, as long as he is idle, he will think of some things in the Shenzhen market.
In this era, it is easy to succeed, but it is easier to fail.
Zhao Hongbing's actions seemed to outsiders to be a lack of planning and a careless adventure, but in fact, on the one hand, Zhao Hongbing created high-profile public opinion, and on the other hand, he carefully thought and planned all his actions.
First, he appears to be very skillful in taking the ground. Most of the land taken by Tianlun is on the edge of the city or in the center of the plan, according to the city center and the suburbs before the rebirth.
These lands are all "raw land", which is not favored by local businesses that focus on short-term benefits, the competition is relatively less fierce, and there is the potential for future appreciation.
The local government is eager to sell, easy to get support, and the demolition problem at this time is much less than in the 21st century, which is conducive to rapid construction and delivery, and the land area is generally larger, suitable for the construction of large-scale low-end residential buildings.
Second, there is a strong realism in the project positioning and design, Tianlun insists on only doing residential projects, and mainly focuses on mid-range prices.
Zhao Hongbing knows that this type of property has a large consumer base, and it is sold and recycled quickly. For many local businesses, the national brand and reputation formed by Tianlun, as well as commercial interests, provide a competitive advantage.
While opening many real estate projects, Zhao Hongbing attaches great importance to improving capital efficiency. Although it is supported by the funds of other companies under its control, real estate is a money-burning industry, and those capital turnover is still not active enough.
Therefore, Zhao Hongbing only greatly shortened the construction and delivery time, and Tianlun has been creating a "national record" in terms of construction.
In February 1998, Tianlun bought a piece of land in the suburbs of Hong Kong that relied on Feng Xiaogang's relationship, which was not big or small, and it took only nine months for Tianlun to enter the construction to open for sale, which surprised his peers.
At the end of 1998, after winning the bid for the land plot in Chaoguang District, Zhao Hongbing announced on the same day that it would be opened within six months, and his peers thought it was impossible.
Because according to industry conventions, it generally takes at least one year to open the market from planning and design to opening sales, but Tianlun actually broke the routine and really opened as promised six months later.
Subsequently, its projects in various places were launched with a six-month late opening deadline. The shortening of planning and construction time has of course greatly increased the profitability of Tianlun.
Especially in the so-called third-tier cities, Tianlun generally invests tens of millions of yuan to buy land, opens and collects money within four to six months, and recovers costs and makes huge profits in about half a year.
Zhao Hongbing's crazy behavior made Lingzhi puzzled, although Zhao Hongbing was a lot more considerate of her since the two talked, but most of the time, Zhao Hongbing was running around the country, and he didn't have much time to accompany her at all.
Also dissatisfied was Wang Cen Tong, at first she flew around with Zhao Hongbing, but she realized that she was not only unable to help Zhao Hongbing, but was a bit of an obstacle.
Later, she gave up her stubbornness, but every time she saw Zhao Hongbing, she could hang an oil bottle on her mouth.
Although Wei Wei was dissatisfied with Zhao Hongbing's lack of time with her, because she had just taken over the company, she needed to experience many things herself, so she didn't have time to worry about Zhao Hongbing.
Feng Tiantian is the only one, since the others were not by Zhao Hongbing's side, she took on the obligation to take care of Zhao Hongbing.
No matter where Zhao Hongbing went, she followed Zhao Hongbing from beginning to end, giving him advice, and he served tea and poured water, and waited for Zhao Hongbing meticulously, and there was no shelf of a young lady at all.
And Wang Cen Tong also knew that he couldn't wait for Zhao Hongbing at all, so he didn't have a little jealousy of Feng Tiantian's behavior.
Time is the end of the year in a blink of an eye, and Zhao Hongbing also feels that his nerves are a little too nervous after running for a long time, and he wonders if he has a mental problem.
Although I have been feeling uneasy for a long time, nothing bad happened to my family and company, on the contrary, everything was so good that it couldn't have been better.
But thinking about his achievements in the past year, Zhao Hongbing smiled, although the car was postponed to the market, but his achievements in real estate, for his previous self, is unimaginable.
Now that things have basically stabilized, I should spend more time with my family, after all, blindly working is not what I want.
Zhao Hongbing originally thought that the uneasiness in his heart was an illusion, but what he didn't expect was that just as he was relaxing and preparing to enjoy life, something that made him feel distressed happened, and it made him unavoidable, far beyond his imagination.
On this day, Feng Tiantian, Wang Cen Tong, Wei Wei and Lingzhi were playing mahjong, while Zhao Hongbing was responsible for serving tea and pouring water on the side.
Although the four women all recognized and accepted each other's existence, it did not mean that the four of them planned to let Zhao Hongbing go easily, so they joined forces and always let Zhao Hongbing give in to them in some small things.
Regarding the little Jiujiu of the four of them, Zhao Hongbing naturally saw it in his eyes, and he knew it very well in his heart, but he was happy to indulge in it.
"Bang", the closed door was suddenly knocked open, startling the five people in the room at the same time, Zhao Hongbing looked back angrily, but now he was in his hometown to do things for him Da Zhuang, Zhao Hongbing's right eye suddenly jumped a few times.