Chapter 247: The Power of Co-Marketing
The next day, I came to the company with the bruise on my neck, anyway, I couldn't hide it, so I simply came to the company, and as soon as I arrived at the company, I received a notice from Shen Man to hold a mobilization meeting for the auto show.
I came to the conference room with my notebook, and as soon as I sat down, I was greeted with a look of surprise, of course, these eyes were all aimed at the bruise on my neck, I glanced at everyone, didn't care, pressed the power of the notebook, and waited for the notebook to start.
Shen Man didn't pay attention at first, and then he also looked at me with the crowd, but after only one glance, he immediately withdrew his gaze, and instead asked the assistant next to him to check the number of participants, and did the last step before the meeting began.
The director of the administration department next to me teased me in a low voice: "Director Zhang, I can't see it, Anchor Chen is still quite wild in private, you kid is blessed!" After speaking, he smiled at me tacitly.
I glanced at him and didn't respond.
Seeing that I didn't respond, the guy pushed my arm with his hand and said: "In this case like you, you usually have to pay special attention to kidney nourishment, I have experience in this, I have kidney medicine there, the effect is good, you want me to give you a few boxes!" ”
"Don't worry about it, what kind of medicine to nourish the kidneys, you can keep it yourself....... You are also in your 30s, hurry up and raise your kidneys and cultivate the future flowers of the motherland, I am anxious for your parents. ”
The executive was stabbed to the point by my words, smiled awkwardly, and stopped talking.
This was a short meeting, which ended in less than twenty minutes, Shen Man closed his computer and said to everyone: "The importance of this auto show does not need me to emphasize again, if it can be successful, it will be a breakthrough attempt, I hope that the relevant personnel involved in this auto show can be vigilant, I will never allow anyone to make mistakes in this car show, understand?" ”
"Mr. Shen, please rest assured, we are fully prepared." Everyone expressed their opinions.
Shen Man nodded and stood up to leave, and said to me before leaving: "Director Zhang, you and I will go to the auto show later, and the others will take the car arranged by the company........ Meeting! ”
........
Shen Man drove, I sat in the passenger cab, Shen Man looked at the bruise on my neck and asked, "Who bit it?" ”
I was speechless for a long time, could I tell her that it was Angel who bitten, my silence did not let Shen Man let me go, she turned her head to look at me and asked, "Who?" ”
"It's a private matter, so there's no need to tell you."
"I didn't ask you seriously, but even if you didn't tell me, I could guess who it was."
As soon as Shen Man said this, I hurriedly helped Chen Qingyi clarify and said, "It's not Chen Qingyi!" ”
"Of course it's not her, I know Qingyi's personality better than you." After a pause, Shen Man continued: "If I'm not mistaken, it's Mr. An, right?" ”
I was stunned for a moment, and replied very resolutely, "No." ”
My resoluteness didn't make Shen Man believe me, she shook her head and smiled, and said, "If it's not Mr. An, then tell me who it is?" ”
"Mr. Shen, can we not dwell on this matter, I think it is more appropriate for you to focus on the auto show at this time." I said to Shen Man with some impatience.
Shen Man shrugged his shoulders and said to me: "If you don't want to say it, forget it, I originally planned to tell you what I know about Mr. An and Xu Qian, it seems that you don't care too much." ”
I became nervous for a moment, and asked Shen Man, "Is it that Xu Qian's grandson has wronged her?" ”
Shen Man ignored my anxiety, and said unhurriedly: "Since you don't want to treat me with sincerity, then don't ask me about this matter, of course, you can also ask Mr. An himself, just because I haven't mentioned it to you." ”
I was emotionally entangled, opened the car window and lit a cigarette for myself, about Anqi, I don't want to ask Shen Man about it, as Shen Man said, I will ask Anqi, anyway, two days later, we made an appointment to meet in that building, and I had the opportunity to ask her face to face.
Shen Man looked at me again and didn't speak again.......
In fact, it's better to be vague about this matter, it's too plain to put it and make no one comfortable.
........
Soon we arrived at the auto show, and we were the first to enter as staff, so there was no one at the scene at the moment.
This is the first time that Shen Man personally operated the auto show after returning to China, in order to facilitate better communication, Buick, Cadillac and Mercedes-Benz deliberately built the backstage together, and several general manager-level figures moved the office location to the auto show site at the same time, which is unprecedented, which also reflects the importance of the managers to the auto show, if this cooperation can be successful, it is indeed to create a breakthrough case of multi-brand cooperative marketing in the automobile sales industry.
After Shen Man and I came to the backstage to greet everyone, we turned on the computer and started to work, Shen Man entered the work state very quickly, and her frowning brow was the best certificate!
This auto show, my participation is not high, so I am not as busy as others, at the moment I am most concerned about the sales of this auto show, according to Shen Man's requirements, the front desk sales department, every two hours to feedback the sales situation to the background, so that she can make timely judgments.
At half past eight o'clock in the morning, the auto show was officially opened to the public, and the originally quiet scene suddenly became crowded, and everyone's expressions became serious, and the inspection time officially came with the opening of the auto show.
........
At nine o'clock in the morning, Cadillac was the first to come to the good news, a couple bought an SRX and CTS respectively, according to the feedback of the on-site sales staff, the couple decided to buy Cadillac because of this advertising campaign, originally they have been entangled between Cadillac and BMW, but through this advertising campaign more deeply understand the inner temperament of the Cadillac brand, and are more inclined to Cadillac's low-key luxury style.
Cadillac's Mr. Jin was very excited when he learned the news, and in just half an hour, he made a large order of more than one million, which is extremely rare, and Mr. Jin praised Shen Man: "Mr. Shen, I appreciate your wisdom, I have a hunch that this joint marketing will be an unprecedented success!" ”
Shen Man smiled and said indifferently: "Mr. Jin, you have won the award, the auto show has just begun, let's look forward to it together." ”
Mr. Jin nodded, but still gave Shen Man a thumbs up and said: "The three of us cooperated, successfully avoided the contradictions caused by brand differences, if it was only our Cadillac, I am afraid that this auto show does not have so much advertising budget, can achieve such a large scale of publicity, and successfully create a sensational effect, thanks to this joint marketing!" ”
After Mr. Jin's words were finished, Mr. Ning of Mercedes-Benz also nodded approvingly, and said: "It is indeed Mr. Shen's talent and ability to do joint marketing so brilliantly, and your plan is a good way to avoid the contradictions arising from joint marketing, which has laid a good foundation for our cooperation, if I am to operate this matter, I am afraid I can't do you so perfectly!" ”