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In fact, the behavior of Aiming at the eye is at most because of the dissatisfaction of the theater chain, which led to the outbreak of the whole incident.

But that's not the same anymore!

The most common thing they use is the data faucet technique.

As we all know, each movie will have a lot of independent data, and what the market, the audience and the theater value most is nothing more than the real-time box office and attendance, because these two points determine how the market should arrange films.

The high attendance rate indicates that the number of screenings can be released to increase the number of audiences to buy tickets, because there are so many best viewing positions in a theater, and everyone wants to buy them, so they can only rely on more openings to deadlift the number of best viewing positions, and recently increase the number of tickets purchased by the audience, and the final performance is the increase in the box office.

And the increase in the number of sessions is one of the most important data for publishers!

Many large distribution companies are also investors or even investment, production, and distribution trinity, and the most intuitive result of the distribution work is the "proportion of film scheduling", not to mention the simple distribution of films received by many distribution companies, the "proportion of film scheduling" data is the only evidence of work performance, so it is necessary to improve the "proportion of film scheduling"!

The "data faucet" technique is that during the same period, the films of other distributors and the films released by Aim have rushed into the file, and when the data of the movies released by Aim is not as good as other films, Aim will selectively turn off the "data faucet" of competitors, such as turning off your box office growth data, so that your box office has not moved...

Of course, this time will definitely not be very long, and it was not until the movie data released by Maoyan caught up that the box office data changed and the "data faucet" was turned on.

The purpose of this is also very simple, to use control data to influence the market's judgment of the film, and in the near future, affect the film schedule.

For example, the original "Iron Fist of Shame" did just that, directly hyping and pre-selling 100 million...

This time "Later Us" is even more excessive, the number of people who want to watch it directly exceeds "Avengers 3", and some people say that it is normal, who in China does not know Liu Xiaoying!

As long as a company is involved in two industries, film production, distribution and theaters, it is easy to make a fuss at the box office.

If one day a company controls production, distribution, and theatrical chains at the same time, audiences will tremble in front of the studio trust.

When will the film authorities be able to break up these companies?

At the beginning, the Paramount Act in the United States directly affected the production, distribution and screening mode of Hollywood movies - they stipulated that large studios were not allowed to operate theaters!

The rule is that the production and distribution of a movie can be one, but not the theater.

Before this Paramount clause, Hollywood, like us, was a giant film company, shooting itself, distributing itself, opening its own cinemas and broadcasting it itself.

After the Anti-Monopoly Law, the cinema chains under the film giants were forcibly split.

The film industry chain includes production, production, distribution, screening, derivation and other links from top to bottom, and the cinema chain occupies an important part.

If the upstream and downstream of the entire industry are too concentrated in a few oligarchs, it is very likely that there will be unfair competition.

Once the production company owns the theater chain at the same time, it may cause a situation where its own films are frantically scheduled and the films of competitors in the same schedule are depressed.

Therefore, Xiaobai must have his own theater, even if it is just a shareholding!

Yes, he chose to join the Jinyi Cinema Line in the form of a stake, just as Jinyi is raising funds to prepare for listing, according to the market value estimate, Xiaobai's 1.5 billion occupies 18% of the share capital of the cinema line...

……

The recent major event is not only "Later Us", but also one more - Director Ding Sheng has made it glamorous, and it is a real-name system!

That's a big deal!

What is glamorous?

One of the five giants in the mainland!

Ding Sheng is also a rare backbone of the mainland director industry!

"Big Soldier", "Rescue Mr. Wu", and "Railway Flying Tiger" are all his works!

According to what he said on Weibo, "The True Colors of Heroes 2018" was his best to discourage the public opinion of the funders and chose Guangxian Media as the main promoter of the film, but after the film was released, he repeatedly asked Guangxian to provide more than 37 million publicity and distribution costs and ticket supplement details of the film, but in the end he only received a form; After being asked again, the glamorous response was, "Your request is too much!" ”

Subsequently, Guang Xian gave a response that can be called "the best Party B".

First of all, he "very intimately" expressed his "understanding of the director's anxiety about the unsatisfactory box office", and then declared: first, the contract was signed with Beijing Culture, and the cost was confirmed;

second, I didn't sign a contract with the director, and I have no obligation to show you the details;

Third, the box office is not good, "the quality of the film is fundamental", and rebuked the "industry chaos" that "the box office is good to the good quality of the film, and the poor box office is to be blamed for the publicity"...

According to the investigation, when Guangxian announced "The True Colors of Heroes 2018" in the later stage, "for some reason", he handed over a large number of tasks to the subsidiary Eye, but in fact, at that time, Eyesight released another project "Mysterious Superstar" the next day after the release of "The True Colors of Heroes 2018".

Two movies released in the same week were released for two days in a row!

Basically, the first death sentence has been pronounced!

In fact, Party A should not care about how Party B spends money, and if you want it, you can't get the truth, and now basically the publicity and distribution company has two sets of accounts, and you can fool Party A with a set of superficial accounts at any time, and it is glamorous that it is not even too lazy to do the work of fooling!

You're a director, why do you care about our distribution?

It should be what Wang Changtian wants to say!

The most important thing is that "The True Colors of Heroes 2018" was smashed, this movie is a big hit, as long as it can keep the capital, Ding Sheng will not say anything...

However, I still gave the directors a reminder that in the future when the movie is released, it is best not to cooperate with Guang Xian, this attitude is too disgusting!

A movie with a box office of only 62 million The promoter actually took 37 million to publicize it, shouldn't Xuancheng ask where you spent the money?

The producer of this movie can get 24 million if he dies, and when he loses a mess, he will be glamorous and swallowed a lot of money, can the producer not be angry?

If you change Xiaobai, you have to break out!

……

In the early morning of the 8th, the VIP lounge of the capital airport.

In the corner of the hall, the two teams bumped into each other very awkwardly, Zhang Ziyi looked at the ticket person, and paused before saying: "Teacher Jia Zhangke, Sister Zhao Tao, Teacher Xu Zheng, Teacher Liao Fu!" ”

"What a coincidence, you... By the way, your film was shortlisted? ”

Xu Zheng walked over and hugged Zhang Ziyi...

Shameless, it's clear that you take advantage of others, are you very familiar with her?

"What's wrong, unhappy? Believe it or not, I'll brush a Cannes actor and destroy you in minutes! ”

“… Do you still win the Best Actor in Cannes? No, Xiaobai, you're getting more and more able to brag now! ”

hugged Xu Zheng, the two had a fight, and Xiaobai went to see Jia Zhangke...

"Teacher Jia, Cannes is your territory, "Children of the Rivers and Lakes", you are full of chivalry when you hear the name!"

Xiaobai praised it.

“… No, no, everyone has a chance! ”

Jia Zhangke waved his hand very modestly...

"Teacher Liao!"

"Director Bai!"

After a few pleasantries, Jia Zhangke took the initiative to take the team to the other side...

Not all the way!

"How? Nervous? ”

Zhang Ziyi asked suddenly.

"Me? What am I nervous about? ”

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