Lee In-jung, the president of KY Newspaper, graduated from Korea University, and after experiencing various experiences as a reporter at his father's newspaper, he has now begun to help his father with various newspaper affairs.

It is inevitable that newspapers have been declining since the birth of the Internet. Moreover, the competition in South Korea's newspaper industry is very fierce, with dozens of medium- and large-sized newspapers alone, and even more so than a few other small newspapers and various weekly newspapers.

KY Newspaper is a medium-sized comprehensive newspaper that is involved in sports, economy, and society. Of course, entertainment news is also essential.

Although the scale is small, the history of KY Newspaper is not short, from its establishment in the 60s, it has experienced ups and downs, and has been strong until 2009, but it is as fast as the development of the newspaper. Originally, Li Renzhong's father had hesitated to give up the KY newspaper in his heart, but Li Renzhong suddenly recognized this path a year after graduation, and only now has it in business.

Unexpectedly, Li Renzhong is actually very talented in this regard! Originally, KY Newspaper could only be regarded as a small and medium-sized newspaper, but under his painstaking planning, it developed into the current medium-sized newspaper.

At this moment, Li Renzhong was sitting in the living room waiting for Jin Shengyuan to come.

However, his appearance was a little strange, with a hint of blush on his face, his eyes were shining, flashing with excitement, pushing his glasses from time to time, turning his head to look around, like a schoolboy waiting for the end of class.

Han Jimin returned to his office after calling Kim Sung-won because he had work at hand. Li Renzhong is also an acquaintance. No need to be too polite.

Finally, in the midst of Li Renzhong's thousand calls, Kim Sung-won came to the living room.

"Shengyuan, hello." Li Renzhong stood up like a spring that rebounded, took a few steps forward, and stretched out his hand to Jin Shengyuan and said.

"Brother Renzhong. Hello. Jin Shengyuan looked at Li Renzhong's seemingly overexcited expression with some curiosity, and joked with a smile: "Is there anything happy about Brother Renzhong?" Is it about to get married? ”

"No, no." Li Renzhong also smiled and waved his hand and said.

The two sat down after a few pleasantries. Finally getting down to business.

"Sheng Yuan, have you been buying up some small newspapers recently?" Li Renzhong asked.

"Hmm," Jin Shengyuan glanced at Li Renzhong with a faint smile. Nodding, he wasn't surprised how he got the news.

"Is Shengyuan planning to enter the newspaper industry?" Li Renzhong asked with a solemn expression as he stared at Jin Shengyuan seriously.

"There's this idea." Jin Shengyuan speculated in his heart about Li Renzhong's intentions.

After hearing Jin Shengyuan's words, a trace of inexplicable look flashed in Li Renzhong's eyes, and he seemed to exhale slightly, as if he was hesitating about something.

Jin Shengyuan didn't rush him either, and waited quietly. Obviously, Li Renzhong couldn't have come just to ask himself this question.

After about five minutes, Li Renzhong seemed to have finally made a decision, or perhaps he didn't want to think about it for the time being. He looked up and said to Jin Shengyuan: "Shengyuan, you don't know much about the newspaper industry. When it came to this topic, his face showed a look of confidence and pride.

Jin Shengyuan didn't speak, but leaned forward with interest, making a deferential appearance.

"The big newspaper. In addition to making efforts to run the news, it also attaches great importance to participating in social activities, holding performing arts festivals, awarding art awards, organizing various forums, etc.; The tabloids do not pursue original news, and the president's newspaper philosophy does not want to interfere with society, but finds ways to establish good relationships with the top management of large companies. Pull sponsorship and advertising, and even make soft advertisements for big businesses! Li Renzhong said, "Therefore, if Shengyuan wants to develop in the newspaper industry, it is ineffective to acquire a few or a dozen small newspapers and merge them." ”…,

Jin Shengyuan pinched his chin without a trace, but said without any color on his face: "What about the medium-sized newspaper?" ”

Lee In-jung smiled and continued: "In South Korea, there are only three real big newspapers, 'Chao Middle East', with huge income and rich resources. In other newspapers, advertising revenue generally accounts for 60%-80% of the newspaper's total revenue, so it can be said that without advertising revenue, it is difficult for the newspaper to operate normally......"

Lee In-jung told him about the way of survival of South Korea's major newspapers. Actually, these contents did not help him, but he did not interrupt Li Renzhong either. His ultimate goal was not the newspaper industry.

I see! Jin Shengyuan finally guessed the purpose of his coming from Li Renzhong's words and casual expression.

"Brother Renzhong wants to cooperate with me?" After Li Renzhong finished speaking, when he picked up the water cup, Jin Shengyuan asked with a smile.

As soon as the water cup touched his lips, Li Renzhong put it down, nodded briskly and said, "Yes!" "That's what he's here for today! Although he took the initiative, he still hoped that this sentence could be put forward by Jin Shengyuan, because he was the weaker party.

"Shengyuan seems to have plenty of money?" Li Renzhong nodded and asked suddenly.

"It's okay," Kim Sung-won smiled and said, "However, my purpose is not simply a newspaper. ”

Li Renzhong was stunned.

"Hmm-" Jin Shengyuan pondered for a moment, as if he was speaking, and then asked, "If there are enough funds, can Brother Renzhong integrate a fourth-largest newspaper within a year?" "The first three don't need to be considered.

"Fourth? Conformity? Li Renzhong slowly chewed the meaning of Kim Sung-won's words, and then looked at Kim Sung-won with a complicated gaze and said, "This will cost at least hundreds of billions of won!" ”

"Money is not an issue." Jin Shengyuan nodded and said.

Li Renzhong's eyes froze instantly, and he couldn't help biting the tip of his tongue, confirming that he had heard it correctly before lowering his head and falling into deep thought.

During this time, Jeju Island Green Tea and Jeju Island Best have been in frequent contact recently, and the external saying is "in-depth cooperation", and Li In-jung, who has a "keen sense of smell", saw the shadow of Kim Sung-won from behind this, and then found that Jeju Island Green Tea is actually his company!

After that, Li Renzhong unbelievably conducted a detailed study of Kim Sung-won again, but the more he studied, the more ashamed he became. Excellent vision, a light view of the big picture, and the good use of people...... Compared to Jin Shengyuan, he is like a naïve demon who has not experienced wind and rain.

However, the truth is that Jin Shengyuan is three years younger than him!

Hit hard, Li Renzhong stumbled upon the news of Jin Shengyuan's acquisition of the newspaper, so he took the initiative to come to him to seek cooperation. He had his own strengths, the connections he had accumulated at the newspaper, the connections he had made through his teachers at Korea University, and his professionalism, all of which Kim Sung-won needed.

However, he didn't expect that Jin Shengyuan's heart would be so big! And the funds are also beyond imagination! Immediately, his mind could not help but boil over, and he felt a little proud of his decision—what a wisdom!

"Here's what I think...... Kim Sung-won began to explain his plan to Lee In-jung in an orderly manner. His acquisition of the tabloid newspaper was just to test the waters, but he didn't expect to make a small joke. His plan was to consolidate these small newspapers into a medium-sized newspaper, and then make acquisitions, mergers, and expand the scale, which Zuihou used to achieve his purpose - a television station!

In 2008, the National Assembly passed the Newspaper Act, the Television Broadcasting Act, the IPTV Act and other controversial laws, and recently some lawmakers have raised the issue of a new media bill, one of which is to "allow newspaper media to enter the television media industry"! This is the news that Park Sang-jung overheard when he invited someone to drink, and he thought that Kim Sung-won might be interested, so he told him. …,

Of course, this bill has only just been proposed, and it has not even been formally discussed, but it has just given Jin Shengyuan time to lay out in advance -- as for whether this bill can be passed, he has no doubts, because this is the general trend of development, and it is inevitable, and it is only a matter of time.

After Li Renzhong heard this, he picked up the water cup and moistened his somewhat dry lips, Jin Shengyuan's heart was bigger than he wanted! The money involved in this...... Ay! If you are not sure, Jin Shengyuan will not do this, it is really unfounded!

After pondering for a while, after digesting what Jin Shengyuan said, Li Renzhong said: "First of all, it is necessary to acquire a large newspaper, and it needs its fame and connections (customers, advertisers, relationships from all walks of life, etc.); Secondly, it merged into a number of medium-sized newspapers, injected funds, and expanded them...... In addition, there is no real fourth largest newspaper industry, the competition among them is very strong, and the opening of a TV station does not need to really surpass them, we can use some other relationships, and then Shengyuan your popularity can also be used, this kind of thing will definitely need to vote. Between the words, Li Renzhong has already classified himself and Jin Shengyuan as one.

Jin Shengyuan is not an all-powerful and omniscient genius, and the appearance of Li Renzhong not only saves him a lot of unnecessary attempts, but also greatly increases the success rate and provides him with a more perfect idea.

After that, Kim Sung-won and Li In-jung had a preliminary discussion on the cooperation between the two sides. said that it was cooperation, but in fact, Lee In-jung worked for Kim Sung-won, and from the moment he learned that Kim Sung-won could come up with hundreds of billions of won in one go, he made his position clear.

Although it is only a preliminary discussion, the conversation between the two is the first step that will change the pattern of the entire Korean entertainment industry and TV media industry!

……

It was the first time for the two to have such an in-depth long talk, and Li Renzhong suddenly had a feeling of "seeing each other late", and he was greatly annoyed that he didn't have a long talk with Jin Shengyuan earlier! Although he doesn't know much about the newspaper industry, he is like a "lighthouse" in terms of the overall situation.

It wasn't until nine o'clock in the evening that Li Renzhong declined Jin Shengyuan's invitation to dinner, and couldn't wait to go home to sort out the materials.

Jin Shengyuan stretched, patted his stomach, and returned to the room while thinking about what to eat at night.

"Huh? Xiaoxian, why are you still here? As soon as he entered the living room, Jin Shengyuan found that Xu Xian was still in the living room, and immediately asked in surprise. (Your support is my biggest motivation.) )