In the past two days, the second marketing department has been in a mess, and a planning project that originally belonged to the third department has fallen on their heads for some reason.

Due to the large amount of graphic work involved, Steven's team became the main force of overtime fighting, and his flammable and explosive value also soared to the peak under the busyness, and everyone was in a state of caution in words and deeds, for fear of offending this ruthless figure by accident.

The creative meeting was held one after another, but he could not come up with a satisfactory plan, and Shi Ran, as a department manager, was anxious.

Watching her colleagues brainstorm in the conference room, Chiba wanted to be a part of it too. She had no prior knowledge of the advertising industry, but after more than a month in the world, she became interested in it.

Much of this is due to Steven. Although she said ruthlessly and hit people, and never gave her a good look, she knew in her heart that such "impersonal" styles were precisely due to the other party's ability to be authentic and undisguised disgust with the company's atmosphere. To a certain extent, Steven is more straightforward than David and dedicated, without the slightest hypocrisy, snobbery, flattery and other common diseases in the workplace - she admires this person from the bottom of her heart.

It's a pity that she is just a small secretary, and being able to go into the conference room to deliver materials and water is already the maximum participation, no one will be interested in her opinion, and no one will ask her for help. She exists like air, so small that she is invisible.

At two o'clock in the afternoon, a new round of creativity began, and the little rabbit was ready to enter the conference room with a notebook.

"What are you looking at me for?" As soon as he stood up, Little Rabbit found Chiba staring at him, with an unhappy face, "I'm annoyed, I don't know when this one will open, and I still want to go to the movies at night." ”

Chiba asked curiously, "What are you all discussing?" ”

"It's not like I've thought of where to say anything, and I'm not conclusive. I really regret learning marketing in the first place, how nice it would be to be able to be like you without having to go to meetings and not to deliver papers. ”

"Come on, I'm envious of you, the people who can go in for meetings are professionals, and a rookie like me can't get in if he wants to."

"You want to participate! No fever, right? The little rabbit touched her forehead, indicating that it was incomprehensible, "You are actually interested in things that you can't hide." Oh, I see, you're talking cool things, I'm so happy to see that I'm being whipped, hmph, ignore you. ”

The bunny took a deep breath and entered the conference room. Girls like her abound in the company, with a decent salary, but no interest in work. Heaven's arrangements are often dramatic, and the only interest in work for a girl like her, who is well-off and not short of money, is money. And Yang Qianye, who has an empty purse, can always show a strong interest and continuous curiosity in the face of a hard-won job.

The desire to understand, the desire to be proficient, and the desire to make achievements in this field are the states of mind that Chiba will have after entering the universe.

As soon as the meeting began, the office area was empty, leaving behind unrelated people. Chiba is in the column, and there is an illusion of isolation. The work at hand had already been completed, and she couldn't find anything to do, so she took out the book Steven had borrowed and read it.

This commercial appreciation is called "Left and Right", and the author is Steven himself, and a total of 32 classic works are written by him.

I don't know how long it took, Shi Ran suddenly poked his head out of the conference room and shouted: "Qianye, Yang Qianye!" ”

Raising his head, he saw Shi Ran waving his hand anxiously, "Come in", and then entered the conference room again.

In the past, if she needed to do something, it was just other colleagues who came out to call, but today the department manager came forward in person, which made her a little panicked. Before she had time to think about it, she hurriedly stepped forward and knocked on the door of the conference room, and heard the sound of an answer from inside.

"Please come in."

Pushing open the door, a strong sense of tension greets you.

The conference table was crowded with people, and there were colleagues with extra stools at the end. The first thing I saw was Shi Ran, whose face was flushed due to the lack of oxygen in the capillaries caused by poor air circulation. At the same time, David also looked at her with a smile, turning the pen boringly in his hand.

She was anxious to find the Rabbit's location, and the Rabbit's eyes might make her less nervous.

"Why did you come empty-handed?" Steven's voice drifted into his ears, and he sat in the middle of the long conference table, as if complaining.

"Oh, Chiba, we want you to come and sit in on the listen, go and take a pen and paper to memorize." Shi Ran said.

She was very surprised, and hurriedly rushed out to get a pen and paper, and when she came back, David had already begun to speak, and all eyes fell on him. She quickly slipped down the wall to the back and found a stool to sit on.

"......" The little rabbit gave her a secret signal from the position of the two people, and looked over, and the little rabbit made a grimace.

The meeting was written by a special person from the project team, and she knew that she was not called to write down the participants' accounts, but to give her the opportunity to feel the process of team creation. No need to guess, this opportunity must have been given by Steven.

“…… Therefore, I think that the brand concept and corporate culture are what should be focused on this time, and they have never explained it thoroughly before. Since you want to be a century-old store, you have to talk about the brand connotation well, repeatedly, and talk about it until it is familiar in order to be deeply rooted in the hearts of the people...... What do you think, Steven? ”

David set his sights on Steven, who was the final clapper of the idea.

Steven didn't answer, didn't even look at him, and the atmosphere was a little awkward.

Shi Ran took David's words and also expounded his own views.

"I insist on combining the current market behavior of customers to create, and the ultimate purpose of advertising is to promote consumption. Such an old brand has a good reputation in the industry, and too much emphasis on the brand is also a waste for marketing costs. The ever-changing market will not give up or relax the test of you because of what philosophy you adhere to, and whether you can survive or not still has to talk about the product. According to the data we have, their profitability has dropped by three percentage points last year compared to the year before, which is why they are preparing to develop new businesses, so the focus and performance of creativity still have to fall back to the business and products. ”

"I think what Manager Shi said is right, it is precisely because of the emphasis on the brand that the three departments can't come up with creative ideas, so the company transferred the project to us." The little rabbit suddenly raised his hand and said, not ruling out the suspicion of sycophancy.

"But I think David's idea is safer." Another planner also expressed his opinion, "The other party has always been steady in strategy and wants to build a brand that is deeply rooted in the hearts of the people, and this habit is rooted in corporate culture that we should respect." ”

For a while, everyone present discussed and expressed their opinions, chattering like a pile of sparrows. Chiba pricked up his ears and searched for information worth learning in the noise, and the pen in his hand recorded quickly.

"Why don't you vote and show your hands?" David proposed, and Shi Ran also nodded.

"Yang Qianye, what is your opinion?" Steven asked suddenly.

The audience fell silent, and at the same time made a surprised expression as if they had made an appointment. They didn't understand that the design director actually asked an inconspicuous assistant at the bottleneck, not to mention that it was impossible to say anything from Yang Qianye's mouth.

Chiba still buried himself in his mind and didn't hear it at all. So, Steven called again.

"Yang Qianye, what about you, are you deaf?"

She couldn't believe her ears and suspected that she had misheard, so she craned her neck and hesitated, until her colleague next to her elbow touched her and stood up in a panic.

"There is an old client who wants to complete a complete set of marketing plans and designs for brand renewal. Probably the situation is that this customer is more conservative, and his original intention is to be a century-old store. But now there are a lot of competing products in the market, not to mention taking away some of the customer groups, and e-commerce has also had an impact on them. They want to respond to this increasingly fierce competitive environment, not only to maintain market share with new businesses, but also to build a strong brand image with brand concepts. Now everyone's point of disagreement is whether to strengthen brand promotion and consolidate market loyalty, or to discuss business development and take the main line of products to fight the market. What do you think? ”

"I, I ......" she was confused, although she understood Steven's explanation word for word, but in the face of such a group of industry leaders, the deep-rooted inferiority complex instantly blocked the thought, "I don't know what they do, what are the characteristics, what the brand style is......"

"It's because you don't know anything that you can stay out of the situation and give an analysis from an objective point of view." Steven encouraged.

Colleagues exchanged heads, all of them with mocking expressions.

She looked at the little rabbit, but the little rabbit didn't look at her, and there was a faint disdain in his expression.

"An assistant knows something, if you are sick......

"I thought she was calling her to make milk tea for us."

She could clearly hear the whispers, filled with disapproval of her. Looking at Steven again, a pair of bright but unfathomable eyes exude a clear and trusting light.

It was because of this gaze that she suddenly had the courage to open her mouth and said: "I think we can consider starting from the core competitiveness, since I want to be a century-old store, to prove that the other party's idea is sustainable development rather than making quick money." The origin and appeal of the brand are inseparable from the core competitiveness at any time, no matter what kind of impact the outside world has, maintaining single-mindedness and enterprising in this point will always be able to occupy a place. Maybe new business can lead to a performance boost, but it's only part of a marketing strategy. And if it is just an empty promotion of the brand concept, it is contrary to the excitement of the audience. So I think the two should be combined to serve the core competitiveness. ”

After speaking, the audience was silent, and she heard her heart pounding wildly, sweating on her forehead, and she was very embarrassed.

She closed her eyes in pain, ready for waves of taunts.

"Slap, slap, slap......" Steven clapped slowly, whipping her face like a whip of applause, desperate to find a crack in the ground to get into.

However, Steven's applause was heartfelt and full of sincerity.

"Did you hear that, I said that Yang Qianye can tell the key points that you have all forgotten." Steven praised in public, "No one mentioned the core competitiveness for more than an hour, only she thought, why?" Because she is new to this industry, she is still reading some basic theoretical things, and she is in the literacy stage. You're all old fritters, thinking about how to make your creativity amazing and how to make your design beautiful...... Of course, these ideas are true, but you forget what the customer wants and what the original intention is. They know what they know but can't tell, so they need a professional team to provide services. It's like a shop, it's raining outside, and suddenly a customer comes in, and some of you sell food, some of you sell clothes, and even want to sell your daily necessities. But no one noticed that the guest had no umbrella with him, and he urgently needed an umbrella to continue his journey. This is the so-called rigid demand, and being able to meet the rigid demand is the core competitiveness. ”

"Well said!" Shi Ran's slap was louder than just now, but it was not a compliment to her, but a flattery to Steven, "It is worthy of being a master, and it is broken in one word." ”

"Yang Qianye, I can't see it, there are two brushes." David smiled.

Chiba involuntarily cast her eyes on the rabbit again, but the rabbit lowered her head and didn't look at her at all.

"Shi Ran, do you think Chiba will be an assistant manager or an assistant assistant to the deputy manager in the future?" David quipped.

"Don't go with people, go with treatment, right, Chiba?"

"Alright, let's go ahead." Steven interrupted them and instructed Chiba, "You go out and get busy. ”