Chapter 213: Price and Time (2-in-1)
"Aren't you four Wishing you prosperity? So it's normal for me to call my father-in-law. I think the two-word pronunciation will be more cute. ”
"Hahaha, father-in-law."
"Father-in-law, host!"
"Father-in-law!"
……
"This time, in addition to promoting our TV series "People Grow and Hate Water Changdong" with the crew, I also came to promote my first album. This album is the first album in my life, and it is also a very dedicated album, and when the album is released, I hope everyone will support me. ”
After participating in the variety show of Joy Cathedral, Ouyang Xu participated in another variety show. After participating in the variety show, the post-production of the TV series "People Grow and Hate Water Changdong" has also been completed.
After the production of the TV series was completed, many TV stations took the initiative to come to the door, wanting to buy the first round of broadcast rights of this TV station. After all, it is a large investment of 600 million, which is definitely the largest investment in all TV dramas, and this investment amount alone is attractive enough for these TV stations. Not to mention that many directors like this script very much after seeing it and want to direct this TV series. So these TV stations are not very worried about the quality of this TV series, especially before these TV stations start bidding, after watching the content of the first episode broadcast, they are even more sure that this is definitely a very good TV series.
Let's not talk about handsome guys and beauties, the plot is called a abuse, and the tears of people watching it can't stop flowing. This kind of plot alone has a huge lethality for the main people who watch TV dramas, that is, the majority of female audiences.
In terms of the ratings of many TV dramas, generally speaking, as long as the plot is good, the more sadistic the TV series is, the higher the ratings, which can almost be said to be an immutable law. And the current "People Grow and Hate Water Changdong" can be said to be the premier existence in the sadistic drama.
As long as the quality of the next plot is the same as the first episode, then this TV series will definitely blow up in ratings, and it is even possible that the ratings are higher than the previous "The Legend of Sword and Fairy", that is, the highest ratings of this TV series may even exceed seven points.
So after seeing this TV series, these TV stations have made up their minds that they will definitely take down this TV series as long as possible.
And among the TV stations that came to compete this time, in addition to the fruit station and other TV stations that have participated in the competition several times before, even CCTV TV has come to participate in the competition.
CCTV 1. Although CCTV 1 is said to be CCTV's TV station, it also pays great attention to the ratings of TV dramas, and CCTV 1 did not participate in the competition of TV dramas in the previous few times, that is because the name of the studio that relied on face to eat was still too small to be taken into account by CCTV. So until now, after missing so many opportunities, CCTV finally couldn't sit still and couldn't help but compete for this TV series.
"This TV series is very good, Mr. Xie, our previous cooperation was smooth, this time, how about we buy the first round of broadcast rights of this TV series at the price of 10 million episodes according to the price of the previous "The Legend of Sword and Fairy"?" The representative of the fruit station said to Xie Manya with a smile.
"Hehehe, are you kidding, this time the total investment of our TV series is much higher than that of "The Legend of Sword and Fairy", 10 million episodes? It's going to make us lose money, and this time the investor is not our studio, so I can't be the master myself. Xie Manya smiled and shook her head.
"That's right, with an investment of 600 million, the price of 10 million episodes is very high for other TV series, but for this TV series, the price is a bit low. We, Magic Tower TV, are 12 million episodes. The representative of Magic Tower TV smiled and quoted a price.
"That's not what I said, although the investment in this drama is very large, but we, the TV stations, can't spend too much money to buy the premiere rights of a TV."
"That's right, this kind of price is already very high now, and it's not good to raise the price upward."
Representatives of several TV stations began to say that if the price of TV dramas is too high, it is not something they can afford at all, and they seem to be faintly united, faintly trying to suppress the price.
This situation made Xie Manya and the other three entertainment companies frown slightly. If the upward trend is really suppressed, then they will make less money.
In fact, at the beginning, for the investment of 600 million, as an investor, I was relatively bottomless, after all, TV series are not like movies, they can be released in cinemas across the country, and with good quality, they will be broadcast in cinemas for two months in a row, and finally get a box office of more than 5 billion. After all, TV dramas have to be sold to TV stations, and what kind of price TV stations pay determines how much income they will have and whether they can return to their capital? How much money can I make after I get my money back? This is all something to be aware of.
Now these TV stations really want to start lowering the price, although this price reduction is not to reduce the price very low, just not to want the price of this TV series to be higher than the previous TV series.
"However, if the price is low, we will lose money, our studio, the three major entertainment companies, plus other investors, so many people, we don't want to lose money. Even if you don't lose money, it's impossible not to make money after being busy for so long. After all, no one wants to do day jobs. So if the price is low and the price we have in mind, we won't sell it. Xie Manya shook her head, emphasizing that if the price was lower than the price in her heart, then she would never sell it.
That's it, you say everything you say, one side wants to raise the price, the other side wants to lower the price, and there are no other TV stations ready to bid for a while, just try to limit the rise in prices. And these TV stations even bite the price to death.
Some of these TV stations have been discussed at the beginning, and there are others that have not been discussed before, and now they are also starting to stand on the side of the TV stations at this time, not giving the studio a chance to raise prices. After all, all this is for the benefit of the TV station itself, so even if there is no negotiation, there will be a certain tacit understanding.
This situation made Xie Manya feel helpless, but they could only increase the price as much as possible.
In the end, this TV series was bought by CCTV 1 for the first round of broadcast rights at the price of 13 million per episode. After all, the price was not able to increase too high, only 3 million more than the previous highest price.
Although three million is also not a small number. But this price is not an ideal number for the studio, as well as for the three major entertainment companies. Although they didn't think about raising the TV set to the impossible figure of 20 million per episode at first. But their original price felt that it should be at least fifteen million or more. Now, it's two million less than the lowest price they had expected.
There are 35 episodes on TV, 13 million per episode. In the end, a total of 450 million broadcast rights were sold in the first round.
To be honest, the price is not low, but the cost of this drama is too high after all. There are more than 600 million. The first round of broadcast rights sold 450 million, if you add the second round, the third round, and the network broadcast rights, etc., if you add up, it will definitely exceed 600 million, and even make money, but it may not necessarily be able to make much.
Even the benefits of this drama are not as good as those dramas filmed by the studio by relying on face. Especially this time, I have to share accounts with several companies.
Of course, in fact, even if it is a split account, each company can make at least more than 20 million yuan. If it is 20 million, it will not be a small number, if their company invests in TV series by itself, and then earns 20 million, it is not a big profit, and it will feel good. But this time, they are ambitious to create such a drama, where is it not like to make more money, and even make hundreds of millions of dollars in a drama like a studio that relies on their faces, which is also their goal, and now the benefits are out, compared with what is expected, the income is too little and too little.
Of course, now the 20 million is just the price they expected. There may be more later, but how much is uncertain. It's just certain that it definitely doesn't make as much money as the previous works of the studio by relying on your face.
In fact, after Ouyang Xu heard this result, he felt quite normal, after all, the price of a TV series is now there, you whimsically make such a big investment, will other buyers definitely buy it according to the sky-high price you expected? Impossible. Again, this is not a movie.
Raising the cost of filming irrationally and trying to increase the price ceiling of TV dramas is not a rational act at all. If you take your time a little bit, it's better to say that the investment has been raised so much at once, and it is absolutely unacceptable to the TV station.
Take it slowly, just like two years ago, the highest unit price of TV dramas was 6 million episodes, last year it became 9 million episodes, this year it has become 10 million, well, now it is 13 million. This kind of increase is coming little by little, and it is delusional to increase a lot all at once, how is it possible.
But you won't lose money if you lose money, you just earn less. It will not lose any benefits, at most, the investor will feel depressed.
"I said, are you still depressed?" Ouyang Xu looked at Xie Manya, who was depressed, and couldn't help but ask with a smile.
"Of course I'm depressed, I originally wanted to make a lot of money, but I didn't expect to make so little this time." Xie Manya said angrily.
"Earn so little? Hey, hey, it's a lot. What about tens of millions? Have you grown your appetite? A TV series can earn tens of millions, and this kind of investment is already very successful. Ouyang Xu shook his head and smiled bitterly.
"Well, you're right when you say that, most TV series can earn tens of millions of dollars, which is already a big profit. But, but obviously our studio's previous TV series have made so much money. It's several times less all of a sudden, and I feel uncomfortable. Xie Manya pouted. Although he knew that what Ouyang Xu said was right, he was just unwilling. After making a lot of money, when you make a little less money, you feel that it is too little, that it is too little.
"You have to make such a big investment in TV dramas, what can you do, if you compress the cost of TV dramas to less than 200 million, you can try it, you will definitely make a lot of money." Ouyang Xu said heartlessly.
"Hey, hey, Ouyang Xu, don't forget, you are also one of the owners of the studio, and you also have a share in the money earned by the studio. To say such cool things? ”
"I don't care about money, it's nothing. I don't spend much money. I don't even know what to say about the money in the bank right now. Ouyang Xu was lazy, but that tone didn't take money to heart at all.
"You ——, forget it. I shouldn't have told you that kind of thing. Xie Manya couldn't help but roll her eyes, who doesn't want to make more money, who doesn't like to watch the numbers in his bank account rise, how did he become like this when he came to Ouyang Xu's side.
"You remember, "People Grow and Hate Water Changdong" was broadcast on CCTV 1 on August 15. Your music album will be available on September 1st. Don't forget. Xie Manya didn't bother to talk about the money anymore, and directly told Ouyang Xu the news.
"August 15, September 1st? Isn't it been a few days? ”
"That's right, it's not been a few days. You are ready, and the date will be explained on Weibo. Well, no need, Qi An will do this kind of thing. You can stay at home by yourself. It's good to make a moldy salted fish. Xie Manya shook her head, stood up, and turned to walk out.
"Moldy salted fish? No way! I'll put a little more salt at most, and it will definitely not get moldy. Ouyang Xu shouted at Xie Manya with a look of ambition.
“……”
Whether it is "People Grow and Hate Water Changdong", or Ouyang Xu's first personal music album "It's Not a Sin for a Man to Cry". There are countless people looking forward to it, so when they saw the time when the TV series started to play, as well as the time when the music album was released, countless people couldn't help but cheer. Especially Ouyang Xu's fans, one by one, they jumped up and down with joy, like monkeys.
After many people learned the news, they began to pinch the time to calculate. Especially those die-hard fans, they feel that every second now feels like the past year, well, it may seem exaggerated, but it is true that every second now is as tormented as a day. It's as if the summer vacation has just ended, even if you are reluctant, you have to go to school, and every minute and every second of sitting in the classroom is definitely a painful ordeal.